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All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Sugiharto Sugiharto
Universitas 45 Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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KUALITAS PRODUK DAN PROMOSI DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENYEWAAN PRODUK ALAT BERAT: STUDI KASUS PADA PT.SURYA TRIAS GEMILANG Fikri Firdaus; Sugiharto Sugiharto; Bambang Karnain; Tjandra Wasesa; Achmad Daengs GS
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.28

Abstract

This study aims to examine and analyze the effect of quality products and promotions on consumer decisions in using services rental of heavy equipment products at PT. Surya Trias Gemilang Surabaya. Study this is implemented at PT. Surya Trias Gemilang Surabaya in April Until June 2021. The research population is consumers who have used the service rental of heavy equipment products. Samples were taken as many as 35 people with random sampling technique. Data was collected using valid questionnaire. The dependent variable in this study is the decision consumers (Y), while the independent variables are product quality (X1) and promotion (X2). Data analysis was performed using multiple linear regression method. The results showed that: (1) there was a significant effect of product quality (X1) on consumer decisions (Y) in using tenant services heavy equipment products at PT. Surya Trias Gemilang Surabaya; (2) there is an effect significant promotion (X2) on consumer decisions (Y) in using heavy equipment product rental services at PT. Surya Trias Gemilang Surabaya; and (3) there is a significant effect of product quality and promotion on decisions consumers in using heavy equipment product rental services at PT. Sun Trias Gemilang Surabaya. Product quality factor (X1) and promotion (X2) has an influence of 68.9% on consumer decisions (Y) in use the services of renting heavy equipment products at PT. Surya Trias Gemilang Surabaya, while the remaining 31.1% is influenced by other variables that are not included in this study.
Pengaruh Kualitas Konten Video dan Live Streaming Shopping terhadap Keputusan Pembelian Konsumen Tiktok Shop Tutik Alawiyah; Sugiharto Sugiharto
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v5i2.8155

Abstract

This study aims to analyze the influence of video content quality and Live streaming Shopping on consumer purchasing decisions on Tiktok shop. This study employed a quantitative method with an associative approach. The population consisted of Tiktok shop consumers, with a sample of 100 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the aid of SPSS software. The results indicate that video content quality has a positive and significant influence on consumer purchasing decisions. Furthermore, Live streaming Shopping was also found to have a positive and significant impact on purchasing decisions. Simultaneously, video content quality and Live streaming Shopping were proven to have a significant influence on consumer purchasing decisions on Tiktok shop. Based on these findings, it is recommended that sellers on Tiktok shop continue to improve the quality of visual content and product information, as well as optimize real-time interaction during Live streaming to boost consumer purchasing decisions.
Peran Administrasi Vendor dalam Pengelolaan Dokumentasi Teknis dan Laporan Harian ATM di PT Puriasri Bhaktikarya Muhamad Mustofa; Sugiharto Sugiharto; Rina Dewi; Achmad Daengs G. S
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Oktober: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v5i2.8183

Abstract

This Field Work Lecture (KKL) discusses the role of vendor administration in managing technical documentation and daily ATM reports. To meet customer transaction needs, ATMs (Automated Teller Machines) operate 24 hours a day. With the expansion of ATM networks throughout Indonesia, most banking institutions have decided to outsource technical management, maintenance, and supervision of these facilities to third-party service providers or vendors. This decision has been made by both bank management and vendors. Furthermore, the rapid development of information technology has also impacted ATM service management systems. The use of digital-based monitoring systems allows for faster and more accurate reporting, but still requires vendor administration to verify, manage data, and ensure compliance between system reports and actual conditions on the ground. With proper integration of technology and administration, the monitoring process is expected to be more effective and efficient. Furthermore, the role of vendor administration also contributes to improved coordination between banks and vendors. Structured communication and comprehensive documentation will facilitate performance evaluation, decision-making, and future service improvements. Therefore, the existence of vendor administration is not only administrative but also strategic in maintaining ATM services so that they remain optimal in meeting the established operational standards.
Analisis Efektivitas Telemarketing dalam Memperkuat Hubungan dengan Pelanggan Loyal untuk Meningkatkan Booking Service di Auto2000 Basuki Rahmat Tika Rahmawati Syamsiah; Sugiharto Sugiharto; Rina Dewi; Achmad Daengs G. S.
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Oktober: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v5i2.8194

Abstract

This study aims to analyze the effectiveness of telemarketing in strengthening relationships with loyal customers and increasing service bookings at Auto2000 Basuki Rahmat Surabaya. Telemarketing plays a key role in maintaining customer communication through service reminders, follow-ups, and the dissemination of information regarding services and promotions. The study employs a descriptive approach, gathering data through observations of telemarketing activities, customer service, the service booking process, and inter-departmental coordination related to customer service. The analysis reveals that telemarketing contributes to maintaining customer relationships and encouraging customers to make service bookings. However, its implementation remains suboptimal; the average customer handling time is 17 minutes, whereas the established target is 7 minutes. This situation is attributed to a lack of integrated communication systems, staff reliance on other departments for information, limited access to customer data, and insufficient knowledge regarding products and services. Consequently, improvements are needed, including the development of an integrated digital system, enhanced telemarketing staff competence, optimized communication channels, and better customer database management. These measures are expected to boost telemarketing effectiveness, service quality, customer loyalty, and service booking rates at Auto2000 Basuki Rahmat Surabaya.
Co-Authors Achmad Daengs G. S Achmad Daengs G. S. Bambang Karnain Fikri Firdaus GS , Achmad Daengs Muhamad Mustofa Rina Dewi Tika Rahmawati Syamsiah Tjandra Wasesa Tutik Alawiyah