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All Journal Jurnal Ilmiah Ilmu Komunikasi Communique INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Pusat Studi Pendidikan Rakyat (PUSDIKRA) Jurnal Pengabdian Masyarakat Putri Hijau Jurnal Diseminasi Kajian Ilmu Komunikasi Dawuh: Islamic Communication Journal CHANNEL: Jurnal Komunikasi
Ridwan Nasution
Universitas Islam Sumatera Utara
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Intermedia Agenda-Setting Dynamics in Digital Media Reporting on AI Ethics Ridwan Nasution; Febry Ichwan Butsi; Junedi Singarimbun; Nanang Arianto
DAWUH : Islamic Communication Journal Vol. 7 No. 1 (2026): March
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i1.1941

Abstract

The rapid expansion of artificial intelligence (AI) has generated growing ethical concerns related to governance, accountability, human rights, and social risk. In Indonesia, these concerns increasingly emerge within a complex media environment characterized by interactions between mainstream online news media and social media platforms. This study examines how AI ethics discourse is constructed and circulated through intermedia agenda-setting processes. The study uses a quantitative content analysis paired with intermedia agenda-setting approaches to examine AI ethical coverage in mainstream online news media and social media over a specific period. The findings show that mainstream online news media maintains agenda leadership in affecting the relevance and timeliness of AI ethical debate, notably through governance- and regulation-focused framing. However, social media plays an important complementary function by magnifying public concern and offering risk- and harm-oriented framing that might occasionally affect journalistic narratives. Frame transfer study reveals an unbalanced but interacting relationship in which institutional frames largely move from news media to social media, although experiential and moral frames may migrate in the reverse direction during periods of increased public attention. This study enhances intermedia agenda-setting theory by applying it to AI ethics and provides empirical insights into the media's influence on ethical communication and regulation of emerging technologies in Indonesia.
Co-Authors Fadhil Pahlevi Hidayat Febry Ichwan Butsi Junedi Singarimbu Junedi Singarimbun, Junedi Maulana, Rahmad Nanang Arianto Qonita Afifa R, Fitri Febrianty Rizka Fazri Amalia Rizki Fadilla Saputri, Julia Zulfahmi Zulfahmi