Yusnita Fitarini Sibay
Program Studi Manajemen, Fakultas Ekonomi, Universitas Tompotika Luwuk Banggai

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Pengaruh Kualitas Produk Gula Merah Ampera Terhadap Keputusan Pembelian Konsumen Di Kecamatan Pagimana: Effect Of The Quality Of Ampera Brown Sugar Products On Consumer Purchasing Decisions In Pagimana Subdistrict Liswan Rusman; Yusnita Fitarini Sibay; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 9 No. 1 (2021): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v9i1.320

Abstract

This study aims to find out how the quality of Ampera brown sugar products affects consumer purchasing decisions in the pagimana subdistrict. The number of respondents in this study was 50 respondents. The analyses used in this study are simple linear regression, correlation coefficient, determination coefficient, and t-test. Results using a simple linear analysis of Y = 1.302 +0.717X give the meaning that what if the quality of the product or independent variable (free) has a value of 0 (zero) or none. So the variable value of the purchase decision is 1,302. The analysis results using the t-test can be found that the quality of the product has a significant effect on purchasing decisions. The contribution or contribution of product quality of 0.371 or 37.1% while other variables influence the remaining 63%, and the result of the correlation relationship of 0.609 or 60.9% belongs to the strong category, so there can be a strong relationship between product quality and Ampera brown sugar purchase decisions in Pagimana Subdistrict.
Analisis Penerapan Total Quality Manajemen Untuk Meningkatkan Kinerja Yusnita Fitarini Sibay; Musdar M. Amin
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3065

Abstract

AbstrakTujuan penelitian yaitu untuk mengetahui penerapan Total Quality Management (TQM) pada kinerja pegawai di PT Pos Indonesia (Persero) Cabang Makassar. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif. Metode/teknik Analisis Data yang digunakan untuk pembahasan dalam penelitian ini adalah Analisis deskipitif. Analisis deskriptif digunakan dalam menganalisis data primer hasil pengumpulan angket. Analisis deskriptif diartikan sebagai suatu proses analisis yang dilanjutkan dengan cara mendeskripsikan atau menggambarkan data sebagaimana adanya menjadi informasi dalam menjelaskan suatu fenomena. Analisis deskriptif penelitian ini menggunakan bantuan Statistik deskriptif SPSS 25.0. Berdasarkan hasil penelitian dan pembahasan yang telah diuraikan, maka simpulan penelitian yaitu PT Pos Indonesia (Persero) Cabang Makassar telah menerapakan prinsip-prinsip Total Quality Management (TQM) dalam menunjang kinerja pegawai. Prinsip-prinsip Total Quality Management (TQM) yang diterapkan PT. Pos Indonesia (Persero) Cabang Makassar yaitu kepemimpinan dan perencanaan strategis yang baik seperti setiap persoalan yang dihadapi perusahaan diselesaikan dengan cermat oleh atasan, kinerja yang berorientasi pada pelanggan, analisis informasi yang akurat dalam menunjang pelayanan dan perbaikan berkesinambungan, pengimplementasian manajemen sumber daya manusia yang baik melalui pendidikan dan pelatihan kepada pegawai sesuai dengan bidang masing-masing, dan memberikan penghargaan kepada setiap pegawai melalui penyediaan ruang dan fasilitas berpendapat. Kata Kunci: Total Quality Management, Kinerja
Pengaruh Kualitas Produk Gula Merah Ampera Terhadap Keputusan Pembelian Konsumen Di Kecamatan Pagimana: Effect Of The Quality Of Ampera Brown Sugar Products On Consumer Purchasing Decisions In Pagimana Subdistrict Liswan Rusman; Yusnita Fitarini Sibay; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 9 No. 1 (2021): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.055 KB) | DOI: 10.56072/jip.v9i1.320

Abstract

This study aims to find out how the quality of Ampera brown sugar products affects consumer purchasing decisions in the pagimana subdistrict. The number of respondents in this study was 50 respondents. The analyses used in this study are simple linear regression, correlation coefficient, determination coefficient, and t-test. Results using a simple linear analysis of Y = 1.302 +0.717X give the meaning that what if the quality of the product or independent variable (free) has a value of 0 (zero) or none. So the variable value of the purchase decision is 1,302. The analysis results using the t-test can be found that the quality of the product has a significant effect on purchasing decisions. The contribution or contribution of product quality of 0.371 or 37.1% while other variables influence the remaining 63%, and the result of the correlation relationship of 0.609 or 60.9% belongs to the strong category, so there can be a strong relationship between product quality and Ampera brown sugar purchase decisions in Pagimana Subdistrict.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Depot Air Minum Isi Ulang Tompotika Water Luwuk: The Influence of Service Quality on Customer Satisfaction Tompotika Water Luwuk Refill Drinking Water Depot Taufik Abdullah; Ichsan Milang; Yusnita Fitarini Sibay
Jurnal Ilmiah Produktif Vol. 11 No. 1 (2023): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.961 KB) | DOI: 10.56072/jip.v11i1.461

Abstract

The aims of this research were (1) to find out how the effect of service quality on customer satisfaction at Tompotika Water Luwuk refill drinking water depots, (2) Which variables affect service quality on customer satisfaction at Tompotika Water Luwuk refill drinking water depots. The analytical method used in this study is multiple linear regression analysis using 100 samples taken using the Slovin technique. Based on the results of the research and testing it was concluded that the quality of service which consists of physical evidence, reliability, responsiveness, assurance, and empathy has a partial or simultaneous effect on customer satisfaction, while the independent variables are physical evidence, reliability, responsiveness, assurance, and empathy has a strong relationship to customer satisfaction, as well as the contribution of service quality variables consisting of physical evidence, reliability, responsiveness, assurance, and empathy to the dependent variable namely customer satisfaction is 62.1%, while the remaining 37.9% is caused by other factors that are not examined such as marketing mix, and product quality.
The Function of E-Commerce in Banggai Regency's Micro, Small, and Medium Enterprises Clara Neltje Meini Rotinsulu; Musdar M Amin; Vira Tandiawan; Yusnita Fitarini Sibay
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4932

Abstract

In this study, the influence of e-commerce adoption on SMEs in Banggai Regency during the new normal era of Covid-19 was examined. Implementing online shopping, having a strong financial foundation, and maintaining business continuity are the research variables. In the research method, quantitative research is employed, and the reliability of the data, the coefficient of determination, the traditional hypothesis, and the hypothesis are all tested. Implementing the sampling strategy of purposive sampling. 101 participants made up the research sample. The study's findings indicate that financial literacy and e-commerce adoption both significantly improve business continuity. Because the financial literacy of MSME actors significantly affects the sustainability of their firms, the study's findings may have consequences for the government, actors, and potential MSME players. Keywoard: E-Commerce; Literasi; Keuanga; Kelangsungan; Usaha.
Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Aparatur Desa Padungnyo Kecamatan Nambo: The Influence Of Motivation And Work Discipline On Performance Apparatus Padungnyo Nambo District Sibay, Yusnita Fitarini; Ridwan; Vey Intadja, Anggita
Jurnal Ilmiah Produktif Vol. 11 No. 2 (2023): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v11i2.826

Abstract

This research was conducted to determine and analyze the influence of motivation and work discipline on performance (Case Study on Village Apparatus in Padungnyo, Nambo District). The analytical method used in this research is multiple linier regression analysis using 8 samples. Based on the results of data processing with the help of the SPSS version 25 program, the multiple linear regression equation Y = 11.483 + 0.404X1 + 0.101X2 + e was obtained. The constant value is 11.483, means that if it is not influenced by the work motivation and work discipline variables, the performance will be 11.483. The variables of work motivation (X1), work discipline (X2) have a significant and positive influence on performance (Y). The correlation coefficient (r) of 0.675 or is in the interval 0.60 – 0.80, meaning that the relationship between the independent variables motivation and work discipline and the dependent variable performance has a strong relationship. The coefficient of determination (R) of 0.455 or 45.5% shows the percentage of influence or contribution of the independent variable in explaining the dependent variable, namely 45.5% and the rest is explained by variables other than the variable being tested. The results of the F test show that the variables of motivation and work discipline have a significant and positive effect on performance, with an Fcount of 2.088 and a Ftable of 4.46.
The Function of E-Commerce in Banggai Regency's Micro, Small, and Medium Enterprises Rotinsulu, Clara Neltje Meini; Amin, Musdar M; Tandiawan, Vira; Sibay, Yusnita Fitarini
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4777

Abstract

In this study, the influence of e-commerce adoption on SMEs in Banggai Regency during the new normal era of Covid-19 was examined. Implementing online shopping, having a strong financial foundation, and maintaining business continuity are the research variables. In the research method, quantitative research is employed, and the reliability of the data, the coefficient of determination, the traditional hypothesis, and the hypothesis are all tested. Implementing the sampling strategy of purposive sampling. 101 participants made up the research sample. The study's findings indicate that financial literacy and e-commerce adoption both significantly improve business continuity. Because the financial literacy of MSME actors significantly affects the sustainability of their firms, the study's findings may have consequences for the government, actors, and potential MSME players. Keywoard: E-Commerce; Literasi; Keuanga; Kelangsungan; Usaha.