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Kepuasan Nasabah Terhadap Pelayanan BRI Unit Bunta Kabupaten Banggai: Customer Satisfaction with BRI Unit Bunta Services Banggai District Arpan Kurubit; Selvince; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 10 No. 1 (2022): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Service quality influences satisfaction, a feeling of satisfaction is felt if the expectations and performance match each other, but if the expectations are not by the performance, then what is supposed to be a feeling of disappointment. This study aimed to determine the effect of service quality partially and simultaneously on customer satisfaction to find out how much influence service quality had on customer satisfaction at Bank Rakyat Indonesia Bunta Unit Banggai Regency. The analytical method used is multiple linear regression analysis, determination, correlation, t-test, and F, with 100 samples using the Slovin technique. Based on the results of research and testing, it is concluded that the multiple linear regression equation Y = 0.741 + 0.247X1 + 0.278 X2 + 0.264X3 + 0.176X4 + 0.220X5. Service quality partially or simultaneously affects customer satisfaction at Bank Rakyat Indonesia Unit Bunta Banggai Regency. The relationship between service quality and customer satisfaction at Bank Rakyat Indonesia Unit Bunta Banggai Regency is in a strong category, and the contribution of service quality variables to customer satisfaction is 62.1%. The remaining 37.9% is influenced by other variables not included in this study.

Pengaruh Kualitas Produk Gula Merah Ampera Terhadap Keputusan Pembelian Konsumen Di Kecamatan Pagimana: Effect Of The Quality Of Ampera Brown Sugar Products On Consumer Purchasing Decisions In Pagimana Subdistrict Liswan Rusman; Yusnita Fitarini Sibay; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 9 No. 1 (2021): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v9i1.320

This study aims to find out how the quality of Ampera brown sugar products affects consumer purchasing decisions in the pagimana subdistrict. The number of respondents in this study was 50 respondents. The analyses used in this study are simple linear regression, correlation coefficient, determination coefficient, and t-test. Results using a simple linear analysis of Y = 1.302 +0.717X give the meaning that what if the quality of the product or independent variable (free) has a value of 0 (zero) or none. So the variable value of the purchase decision is 1,302. The analysis results using the t-test can be found that the quality of the product has a significant effect on purchasing decisions. The contribution or contribution of product quality of 0.371 or 37.1% while other variables influence the remaining 63%, and the result of the correlation relationship of 0.609 or 60.9% belongs to the strong category, so there can be a strong relationship between product quality and Ampera brown sugar purchase decisions in Pagimana Subdistrict.

Faktor yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Konsumen dalam Memilih Tempat Wisata Air Terjun Di Desa Bonepuso Kecamatan Bulagi Selatan: Factors Affecting Consumer Behavior on Consumer Decisions in Choosing Waterfall Tourist Attractions in Bonepuso Village South Bulagi District Hermin Kuongomo; Heny Ariwijaya; Sri Mulyaningsih Kamaru
Jurnal Ilmiah Produktif Vol. 8 No. 2 (2020): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v8i2.322

This research aims to determine how the influence of consumer behavior factors consisting of cultural factors, social factors, personal factors, and psychological factors on consumer decisions in choosing Batualambung Waterfall tourist attractions. The analytical method used in this study is multiple linear regression analysis using 80 samples taken using the accidental sampling technique. Based on the study results, consumer behavior factors consist of cultural factors, social factors, personal factors, and psychological factors in decisions in choosing Batualambung Waterfall tourist attractions. The multiple linear regression equation is obtained Y = 0.261 + 0.178X1 + 0.936 X2 + 0.576X3 + 0.403X4. and have a significant effect either partially or simultaneously. Meanwhile, the close relationship between the variables of consumer behavior factors consisting of culture, social, personal, and psychology on the decision variables for the place is in the robust category, as well as the contribution or contribution of the independent variables of consumer behavior factors consisting of cultural, social, personal, and psychology on the decision variable to choose a place (Y) is 70.4%. The remaining 29.6% is caused by other factors not examined in this study, such as service quality and marketing mix.

Analisis Saluran Pemasaran Dan Margin Pemasaran Kelapa Di Kelurahan Basabungan Kecamatan Pagimana: Analysis of Marketing Channels and Marketing Margins of Coconut in Basabungan Village Pagimana Distric Klisman Tano; Heny Ariwijaya; Liswan Rusman
Jurnal Ilmiah Produktif Vol. 8 No. 1 (2020): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v8i1.327

The problem of marketing agricultural commodities is an interesting thing to study. Where the efficient marketing of agricultural products is a pre-condition for the smooth and balanced development of the agricultural sector. The purpose of this study was to determine the analysis of marketing channels and marketing margins in Basabungan Village, Pagimana District. This research was conducted in Basabungan Village, Pagimana District. The research was carried out for 6 months, from January to June 2019. The data used were primary data and secondary data using observation methods and direct interviews with farmers. Based on the research results, the marketing channels are as follows: Channel I: Farmers → collectors → small retailers → large retailers → final consumers. Channel II: Farmer's → small retailers' → large retailers → end consumers. Meanwhile, the marketing margin is as follows: At the farmer level by utilizing the services of collectors, the marketing margin is Rp. 842.14. By selling directly to small retailers, they get a marketing margin of Rp. 2,095.07, At the collector level, the marketing margin is Rp. 1,429.28, At the level of small retailers, the marketing margin is Rp. 2,442.87, At the wholesaler level, the wholesaler gets a marketing margin of Rp. 1142.89

Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Pada Hotel Santika Luwuk Frisel Exel Desber Akakip; Heny Ariwijaya; Ichsan Milang
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 9, No 1 (2023): January 2023
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.9.1.485-500.2023

Tujuan dari penelitian ini adalah (1) Untuk mengetahui bagaimanakah pengaruh dari kualitas pelayanan terhadap kepuasan konsumen di Hotel Santika Luwuk. (2) Untuk mengetahui bagaimanakah pengaruh dari promosi terhadap kepuasan konsumen di Hotel Santika Luwuk. (3) Untuk mengetahui bagaimanakah pengaruh dari kualitas pelayanan dan promosi terhadap kepuasan konsumen di Hotel Santika Luwuk. Dalam penelitian ini digunakan data kuantitatif sebagai penunjang data kualitatif, sumber data yang digunakan yaitu data primer melalui penyebaran kuisioner. Data yang diperoleh kemudian diuji analisis regresi linier berganda, dilanjutkan pada tahap uji hipotesis yang dilakukan menggunakkan uji parsial, uji simultan dan uji koefisien determinasi melalui teknik Accidental Sampling dengan menggunakan 100 sampel. Pada hasil uji parsial kualitas pelayanan dan promosi masing-masing memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen pada hotel Santika Luwuk. Secara simultan diketahui kualitas pelayanan dan promosi secara bersama- sama memiliki pengaruh yang signifikan terhadap kepuasan konsumen pada hotel Santika Luwuk.

Kepuasan Nasabah Terhadap Pelayanan BRI Unit Bunta Kabupaten Banggai: Customer Satisfaction with BRI Unit Bunta Services Banggai District Arpan Kurubit; Selvince; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 10 No. 1 (2022): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Service quality influences satisfaction, a feeling of satisfaction is felt if the expectations and performance match each other, but if the expectations are not by the performance, then what is supposed to be a feeling of disappointment. This study aimed to determine the effect of service quality partially and simultaneously on customer satisfaction to find out how much influence service quality had on customer satisfaction at Bank Rakyat Indonesia Bunta Unit Banggai Regency. The analytical method used is multiple linear regression analysis, determination, correlation, t-test, and F, with 100 samples using the Slovin technique. Based on the results of research and testing, it is concluded that the multiple linear regression equation Y = 0.741 + 0.247X1 + 0.278 X2 + 0.264X3 + 0.176X4 + 0.220X5. Service quality partially or simultaneously affects customer satisfaction at Bank Rakyat Indonesia Unit Bunta Banggai Regency. The relationship between service quality and customer satisfaction at Bank Rakyat Indonesia Unit Bunta Banggai Regency is in a strong category, and the contribution of service quality variables to customer satisfaction is 62.1%. The remaining 37.9% is influenced by other variables not included in this study.

Pengaruh Kualitas Produk Gula Merah Ampera Terhadap Keputusan Pembelian Konsumen Di Kecamatan Pagimana: Effect Of The Quality Of Ampera Brown Sugar Products On Consumer Purchasing Decisions In Pagimana Subdistrict Liswan Rusman; Yusnita Fitarini Sibay; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 9 No. 1 (2021): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

This study aims to find out how the quality of Ampera brown sugar products affects consumer purchasing decisions in the pagimana subdistrict. The number of respondents in this study was 50 respondents. The analyses used in this study are simple linear regression, correlation coefficient, determination coefficient, and t-test. Results using a simple linear analysis of Y = 1.302 +0.717X give the meaning that what if the quality of the product or independent variable (free) has a value of 0 (zero) or none. So the variable value of the purchase decision is 1,302. The analysis results using the t-test can be found that the quality of the product has a significant effect on purchasing decisions. The contribution or contribution of product quality of 0.371 or 37.1% while other variables influence the remaining 63%, and the result of the correlation relationship of 0.609 or 60.9% belongs to the strong category, so there can be a strong relationship between product quality and Ampera brown sugar purchase decisions in Pagimana Subdistrict.

Analisis Saluran Pemasaran Dan Margin Pemasaran Kelapa Di Kelurahan Basabungan Kecamatan Pagimana: Analysis of Marketing Channels and Marketing Margins of Coconut in Basabungan Village Pagimana Distric Klisman Tano; Heny Ariwijaya; Liswan Rusman
Jurnal Ilmiah Produktif Vol. 8 No. 1 (2020): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

The problem of marketing agricultural commodities is an interesting thing to study. Where the efficient marketing of agricultural products is a pre-condition for the smooth and balanced development of the agricultural sector. The purpose of this study was to determine the analysis of marketing channels and marketing margins in Basabungan Village, Pagimana District. This research was conducted in Basabungan Village, Pagimana District. The research was carried out for 6 months, from January to June 2019. The data used were primary data and secondary data using observation methods and direct interviews with farmers. Based on the research results, the marketing channels are as follows: Channel I: Farmers → collectors → small retailers → large retailers → final consumers. Channel II: Farmer's → small retailers' → large retailers → end consumers. Meanwhile, the marketing margin is as follows: At the farmer level by utilizing the services of collectors, the marketing margin is Rp. 842.14. By selling directly to small retailers, they get a marketing margin of Rp. 2,095.07, At the collector level, the marketing margin is Rp. 1,429.28, At the level of small retailers, the marketing margin is Rp. 2,442.87, At the wholesaler level, the wholesaler gets a marketing margin of Rp. 1142.89

Pengaruh Kompensasi Finansial Langsung Terhadap Kinerja Karyawan Pada Percetakan Marisa Baru: The Effect of Direct Financial Compensation on Employee Performance At The New Marisa Printing Rahmad Rifaldi D. Ladia; Heny Ariwijaya; Ichsan Milang
Jurnal Ilmiah Produktif Vol. 10 No. 2 (2022): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

The impact of the lack of good human resources on organizational effectiveness is much greater than that of other resources. Good human resource management will determine the success of the organization in the future. Or vice versa, poor management of human resources will have an impact on not achieving organizational work effectiveness. Employee performance needs more attention from the organization because if employee performance increases in the organization, the impact on organizational productivity will be achieved so that the organization can run well and will continue to grow. The purpose of this study was to determine how to direct financial compensation effect employee performance at Marisa Baru Printing. The type of data used in this study is the type of qualitative data that is quantified and the data sources used are primary data sources. The sampling technique in this study used the saturated sampling method, totaling 18 samples. The results of the simple linear regression equation Y=11+0.5x. The correlation coefficient is 0.528, the determination coefficient is 0.278. The results showed that there was a significant effect of direct financial compensation on employee performance at Marisa Baru Printing.

Pengaruh Gaya Kepemimpinan Kepala Desa Terhadap Disiplin Kerja Perangkat Desa : The Influence Of The Village Head’s LeadeHrship Style On The Work Discpline Of Village Officials Ariwijaya, Heny; Rusman, Liswan; Intan, Nur; Kasiang, Siti Fadila
Jurnal Ilmiah Produktif Vol. 12 No. 1 (2024): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v12i1.831

The purpose of this study was to determine the effect of the village head's leadership style on the work discipline of village officials in Tou Village, Moilong District. This study is a type of quantitative research using a simple linear regression analysis method and using 11 samples based on data processing with the help of the SPSS program, a simple linear regression equation Y = 6.304 + 0.457X was obtained. The constant value of 6.304 means that if it is not influenced by the leadership style variable, work discipline is 6.304. The leadership style variable (X) has a significant effect on work discipline (Y). This is indicated by the correlation coefficient value (r) of 0.788 or is in the interval of 0.60 - 0.799, meaning that the relationship between the independent variable of leadership style and the dependent variable of work discipline has a strong relationship. The coefficient of determination (r²) of 0.621 indicates the percentage of influence or contribution of the independent variable in explaining the dependent variable, which is 62.1% and the rest is explained by variables other than the variables being tested. Through the t-test of variable X, Tcount > Ttable = 3.845 > 2.306 was obtained, which means that there is a significant influence of the leadership style variable (X) on the work discipline variable (Y).

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