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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah At-Ta'lim : Media Informasi Pendidikan Islam Journal of Islamic Economics and Philanthropy juremi: jurnal riset ekonomi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Economic Reviews Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Sharia Economic and Management Business Journal (SEMBJ) Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi At Tawazun Jurnal ekonomi Islam Journal of Islamic economics Perspectives (JIEP) BAABU AL-ILMI: Ekonomi dan Perbankan Syariah At-Ta'lim : Media Informasi Pendidikan Islam
Yenti Sumarni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Program Pemasaran Terhadap Proses Keputusan Mahasiswa Memilih Jurusan Pendidikan Agama Islam Fakultas Tarbiyah Dan Tadris Iain Bengkulu Yenti Sumarni
At-Ta'lim : Media Informasi Pendidikan Islam Vol 14, No 2 (2015): DESEMBER
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/attalim.v14i2.279

Abstract

Mengkaji Relevansi Etika Pemasaran Bank Syariah Di Era Marketing Digital Andry Rani Putri Praduita Asmara; Romi Adetio; Yenti Sumarni
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8512

Abstract

This research examines the relevance of Islamic banks' marketing ethics in the era of digital marketing, which is characterized by global connectivity, rapid information access, interactivity, and personalization. The development of digital technology has brought fundamental changes in the way banks interact with customers, with the adoption of social media, e-commerce, big data, and artificial intelligence for more interactive and personalized marketing. While offering efficiency and wide market reach, the digital era also presents ethical challenges, including issues of data privacy, information transparency, and potential manipulation of consumer behavior. This study analyzes how sharia marketing ethics, with its basic principles such as honesty (shiddiq), trustworthiness (amanah), justice (adl), and sharia compliance (ittiba' al-shariah), remains highly relevant and even crucial to maintain trust amidst the torrent of digital information that is often manipulative. The theoretical study includes the relevance of ethics in general, conventional marketing ethics, sharia marketing ethics in depth, as well as the concept of marketing digitalization and its weaknesses and advantages. The results show that sharia marketing in the digital era has high relevance because it is able to answer the challenges of the times without sacrificing the principles of sharia. Islamic ethical values become a strong foundation in dealing with potential ethical deviations in the digital space, such as misleading advertisements, data exploitation, and promos.
Strategy Analysis of Islamic Banking Study Program Students to Become Banking Employees Yuni Pramita; Andang Sunarto; Yenti Sumarni; Homa Hoodfar
Sharia Economic and Management Business Journal (SEMBJ) Vol. 5 No. 2 (2024): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v5i2.1225

Abstract

The aim of this research is to determine the strategy for Sharia Banking Study Program Students to become Banking Employees. This research is field research, using a descriptive qualitative approach. The data sources used in this research are primary data and secondary data. The data analysis technique used is data reduction, data presentation and drawing conclusions. This research data collection used observation, interview and documentation techniques. The research results show that students have significant opportunities, such as Islamic religious background, knowledge of sharia banking products, product marketing skills, and the application of morals in everyday interactions. On the other hand, threats to students include banks' lack of priority towards graduates with a sharia banking educational background, recruitment policies that prioritize physical appearance, and limited information about available recruitment. To overcome this challenge, students can apply strategies such as utilizing experience and knowledge from lectures and field work practices, increasing understanding of sharia banking principles through organizational activities to train public speaking, seminars, partnership program training from sharia banks for students, and being active in seeking recruitment through social media. Thus, opportunities, anticipating threats, and implementing the right strategies can help students increase their chances of becoming sharia bank employees.
Pengaruh Lingkungan Kerja, Kepemimpinan dan Budaya Kerja Terhadap Efektivitas Kerja Karyawan Pada Karyawan Kantor Pelayanan Pajak Pratama Bengkulu Satu Rahmi; Idwal B; Yenti Sumarni
AT TAWAZUN: Jurnal Ekonomi Islam Vol 6 No 2 (2026): Agustus
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh lingkungan kerja, kepemimpinan dan budaya kerja terhadap efektivitas kerja karyawan Pada Kantor Pelayanan Pajak (KPP) Pratama Bengkulu Satu. Penelitian ini menggunakan metode kuantitatif dengan data primer berupa angket yang disebarkan pada 87 orang responden. Teknik analisis data yang digunakan adalah regresi linear berganda menggunakan program SPSS versi 27. Hasil penelitian menunjukkan bahwa secara parsial lingkungan kerja tidak berpengaruh signifikan terhadap efektivitas kerja karyawan pada Kantor Pelayanan Pajak (KPP) Pratama Bengkulu Satu sedangkan kepemimpinan dan budaya kerja berpengaruh positif dan signifikan terhadap efektivitas kerja karyawan pada Kantor Pelayanan Pajak (KPP) Pratama Bengkulu Satu. Secara simultan, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap efektivitas kerja karyawan pada Kantor Pelayanan Pajak (KPP) Pratama Bengkulu Satu. Temuan ini menunjukkan bahwa kepemimpinan dan budaya kerja merupakan faktor yang berperan penting dalam meningkatkan efektivitas kerja karyawan, sedangkan lingkungan kerja tidak memberikan pengaruh yang signifikan pada Kantor Pelayanan Pajak (KPP) Pratama Bengkulu Satu.
Pendampingan Marketing dan Peningkatan Jiwa Usaha Bagi Pelaku Kerajinan Tangan Mikro Berbasis Nilai Islam di Kabupaten Seluma Bella Oktapia; Desi Isnaini; Yenti Sumarni
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i3.2003

Abstract

This community service activity was carried out to support the development of a handicraft business made of feather wire in Pagar Village, Ulu Talo District, Seluma Regency. The household business has considerable market potential, but is still limited to conventional word-of-mouth marketing and has not fully implemented Islamic economic principles. The purpose of the activity is to improve the ability of business actors to utilize digital marketing, foster a creative and independent entrepreneurial spirit, and internalize the values of honesty, trust, and responsibility according to Islamic microeconomic principles. The method used is Community Based Research (CBR) by actively involving business actors starting from problem identification, counseling, assistance in creating Facebook and Shopee accounts, simple financial recording training, to evaluation of results. The target of the activity includes a fur wire craft business unit and surrounding housewives. The results of the activity showed an increase in business actors' understanding of digital marketing strategies, the formation of promotional accounts on social media and marketplaces, an improvement in financial recording skills, and the growth of motivation and confidence in entrepreneurship. These findings confirm that community-based mentoring is effective in encouraging the transformation of home-based MSMEs towards a more competitive and blessed business.
Pendampingan Pemasaran Syariah dan Pengenalan Aplikasi Keuangan Usaha Kecil Gula Aren di Kabupaten Seluma Siti Faujiah; Desi Isnaini; Yenti Sumarni
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i3.2004

Abstract

Small-scale palm sugar producers in Pagar Village, Ulu Talo Subdistrict, Seluma Regency, still rely on conventional marketing practices and lack structured financial record-keeping, which limits their market reach and business efficiency. This community service program aimed to strengthen the producer's understanding of Sharia-compliant marketing principles, improve product image through packaging and brand optimization, and build capacity in recording transactions using a digital financial application. The program was implemented through a Participatory Action Research (PAR) approach comprising planning, implementation, evaluation, and reporting stages, targeting a palm sugar producer and family members involved in the production process in Pagar Village. Activities included socialization on Sharia marketing, logo and packaging design training, social media account setup, online and offline marketing practice, and introduction to the Tokoku financial application. Results show that the producer gained a stronger grasp of honesty and transparency as core Sharia marketing values, achieved an improved packaging appearance, expanded market reach through Facebook and Shopee, and became able to record financial transactions digitally. Remaining constraints include limited digital literacy, indicating the need for continued mentoring to ensure consistent financial record-keeping and to strengthen the long-term competitiveness of palm sugar businesses.
Co-Authors Andang Sunarto Andry Rani Putri Praduita Asmara Bella Oktapia Cresy Lorenza Desi Isnaini Eka Sri Wahyuni Hengki Setiawan Homa Hoodfar Idwal B Khairiah Elwardah Kharyn Rahmelia Khopangsang, Arbit Melica Maharani Mita Anggraini Nilay Shah Nisa Violeta Nurul Hak Rahmi Reza Anugrah Pratama Romi Adetio Romi Adetio Setiawan Siti Faujiah Suci Permata Sari Yuni Pramita