Article Per Year (5 Year)
p-Index From 2021 - 2026
1.896
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah At-Ta'lim : Media Informasi Pendidikan Islam Journal of Islamic Economics and Philanthropy juremi: jurnal riset ekonomi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Economic Reviews Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Journal of Islamic economics Perspectives (JIEP) BAABU AL-ILMI: Ekonomi dan Perbankan Syariah At-Ta'lim : Media Informasi Pendidikan Islam
Yenti Sumarni
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pengaruh Program Pemasaran Terhadap Proses Keputusan Mahasiswa Memilih Jurusan Pendidikan Agama Islam Fakultas Tarbiyah Dan Tadris Iain Bengkulu Yenti Sumarni
At-Ta'lim : Media Informasi Pendidikan Islam Vol 14, No 2 (2015): DESEMBER
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/attalim.v14i2.279

Abstract

Strategi Bertahan Pedagang Fashion di Era Digital (Studi pada Pasar Panorama Kota Bengkulu) Etia Mardiyanti; Eka Sri Wahyuni; Yenti Sumarni
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 2 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31382

Abstract

This study aims to determine the survival strategies of fashion vendors in the digital era (a study of the Panorama Market in Bengkulu City) and the factors influencing business sustainability at the Panorama Market in Bengkulu City. This research is a field study using a descriptive qualitative approach. Data collection techniques were conducted through observation, interviews, and documentation, while data analysis techniques utilized data reduction, data presentation, and conclusion drawing. The results indicate that vendors' survival strategies include service, pricing, product, and digital promotion strategies. Some vendors still rely on direct sales, while others have begun utilizing social media as a promotional tool. Factors influencing business sustainability include internal factors, such as experience and business capabilities, and external factors, such as technological developments and business competition. Thus, vendors' survival strategies are implemented through a combination of conventional strategies and the gradual adoption of igital technology
Pengaruh Halal Lifestyle, Citra Merek dan Kualitas Produk pada Keputusan Pembelian Produk Nyai Mercon di Tiktok Shop di Kota Bengkulu Devi Permata Sari; Eka Sri Wahyuni; Yenti Sumarni
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 2 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i2.31451

Abstract

The purpose of this study was to analyze the influence of halal lifestyle, brand image, and product quality on purchasing decisions for products at TikTok Shop at Nyai Mercon Store in Bengkulu City. This study used quantitative methods with primary data in the form of questionnaires for 100 respondents and analysis using SEM-PLS using the SmartPLS 4 application. The results showed that the halal lifestyle variable had a positive and significant effect on purchasing decisions (coefficient 0.448; p-value 0.001). The brand image variable had a significant effect on purchasing decisions (coefficient 0.318; p-value 0.015). The product quality variable had a positive and significant effect on purchasing decisions (coefficient 0.226; p-value 0.026). This study shows that halal lifestyle, brand image, and product quality play a significant role in increasing purchasing decisions on TikTok Shop.
Mengkaji Relevansi Etika Pemasaran Bank Syariah Di Era Marketing Digital Andry Rani Putri Praduita Asmara; Romi Adetio; Yenti Sumarni
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8512

Abstract

This research examines the relevance of Islamic banks' marketing ethics in the era of digital marketing, which is characterized by global connectivity, rapid information access, interactivity, and personalization. The development of digital technology has brought fundamental changes in the way banks interact with customers, with the adoption of social media, e-commerce, big data, and artificial intelligence for more interactive and personalized marketing. While offering efficiency and wide market reach, the digital era also presents ethical challenges, including issues of data privacy, information transparency, and potential manipulation of consumer behavior. This study analyzes how sharia marketing ethics, with its basic principles such as honesty (shiddiq), trustworthiness (amanah), justice (adl), and sharia compliance (ittiba' al-shariah), remains highly relevant and even crucial to maintain trust amidst the torrent of digital information that is often manipulative. The theoretical study includes the relevance of ethics in general, conventional marketing ethics, sharia marketing ethics in depth, as well as the concept of marketing digitalization and its weaknesses and advantages. The results show that sharia marketing in the digital era has high relevance because it is able to answer the challenges of the times without sacrificing the principles of sharia. Islamic ethical values become a strong foundation in dealing with potential ethical deviations in the digital space, such as misleading advertisements, data exploitation, and promos.
Co-Authors Andry Rani Putri Praduita Asmara Cresy Lorenza DEVI PERMATA SARI Eka Sri Wahyuni Etia Mardiyanti Hengki Setiawan Khairiah Elwardah Kharyn Rahmelia Khopangsang, Arbit Melica Maharani Mita Anggraini Nilay Shah Nisa Violeta Nurul Hak Reza Anugrah Pratama Romi Adetio Romi Adetio Setiawan Suci Permata Sari