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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Multidisiplin Madani (MUDIMA)
Djoko Widagdo
Sekolah Tinggi Teknologi Kedirgantaraan
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Pelayanan Terminal Kargo Terhadap Kepuasan Pengguna Jasa di Bandar Udara Sultan Babullah Ternate Neli Awat Hi M Nur; Djoko Widagdo
Jurnal Multidisiplin Madani Vol. 2 No. 4 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.549 KB) | DOI: 10.55927/mudima.v2i4.292

Abstract

The growth in the number of passengers continues to increase every year, this is also followed by an increase in the number of postal and cargo transportation using airplanes, the purpose of this study is to find out how much influence the quality of cargo terminal services has on service user satisfaction at the airport of Sultan Babullah Ternate, service quality is the success of an achievement of a company in creating positive thinking from customers can also make customers feel satisfied. The method in this research uses quantitative methods or data collection is obtained from primary data with the questionnaire method. The population in this study are users of cargo terminal services in Sultan Babullah Airport Ternate, in this study requires a sample of 100 respondents. the sample or data source is selected using Non-Probability Sampling with Incidental Sampling Technique. The results in this study have an effect on the quality of cargo terminal services on service user satisfaction at Sultan Babullah Airport, Ternate. Showing the output results obtained from the beta coefficient value is 0.983 with t count that is 53.628 and t table is 1.98447 because t count > t table then Ho is rejected and Ha is accepted. In conclusion, the variable (X) of service quality has an influence on the variable (Y) of service user satisfaction with an effect of 0.983 or 98.3%.
Pengaruh Fasilitas Akses Jalan Masuk Terminal Terhadap Kepuasan Penumpang di Bandar Udara Tebelian Sintang Kalimantan Barat Wahyu Saputro; Djoko Widagdo
Jurnal Multidisiplin Madani Vol. 2 No. 6 (2022): June 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i6.471

Abstract

The high demand for air transportation services, more adequate facilities and the rapidly growing number of passengers are the background of research on the effect of terminal access access facilities on passenger satisfaction at Tebelian Sintang airport, West Kalimantan. This study aims to determine how much influence the terminal entrance access facilities have on passenger satisfaction at Tebelian Sintang Airport, West Kalimantan. The data for this study were collected from the Journal Report Station 2010 - 2021 at Tebelian Sintang Airport and distributed questionnaires to 100 respondents using a closed questionnaire. The results of the analysis show that the effect of the availability of road access facilities on passenger satisfaction is 71.4% which has a very high influence and the remaining 28.6% is influenced by other variables not included in this study.
Influencer Marketing Effectiveness: Analyzing Consumer Trust And Purchase Intentions On Social Media Basyirah; Astrid Octavia Bahari; Djoko Widagdo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7755

Abstract

Trust is often regarded as the cornerstone of influencer marketing success. When consumers perceive influencers as credible, honest, and relatable, they are more likely to consider their recommendations trustworthy. Trust in an influencer stems from multiple dimensions, such as expertise, authenticity, attractiveness, and similarity to the audience. This study employs a systematic literature review (SLR) methodology to investigate the effectiveness of influencer marketing by examining the relationship between consumer trust and purchase intentions on social media. This study explored the effectiveness of influencer marketing by analyzing the relationship between consumer trust and purchase intentions on social media platforms. The findings from the literature review demonstrate that trust is a critical mediator in determining the success of influencer marketing strategies. Influencers who exhibit authenticity, credibility, and expertise are more likely to foster trust among followers, which in turn significantly enhances consumers’ willingness to engage with and purchase the promoted products or services.
DIGITAL MARKETING STRATEGY, MARKETING COMMUNICATION AND PROMOTION OF IPHONE USER PURCHASE INTEREST Djoko Widagdo; Budi Utami; Dwi Wahyono; Achiruddin Siregar; Triana Agustini
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i1.8452

Abstract

PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest.METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research uses a multiple linear regression analysis model.FINDING - The results of the partial analysis of digital marketing strategies and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. Marketing communication has a positive but insignificant effect on iPhone users' purchasing interest. Simultaneous results obtained that digital marketing strategies, marketing communication, and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. The results of the Adjusted R Square value were proven to be 42.3% and the remaining 57.7% was explained by other variables such as consumer behavior, product quality, and others.
Analysis of Marketing Relationships on Customer Loyalty in the Service Sector Evi Sirait; Ina Sawitri; Adyk Marga Raharja; Andriya Risdwiyanto; Djoko Widagdo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11066

Abstract

This study aims to analyze the effect of relationship marketing on customer loyalty in the service sector. Relationship marketing is an important strategy in the service business world because it can build long-term relationships between companies and customers through communication, trust, commitment, and complaint handling. Customer loyalty is a crucial factor for the sustainability of service companies because loyal customers tend to make repeat purchases, provide positive recommendations, and are less likely to switch to competitors. This study uses a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to customers in the service sector using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and linear regression analysis to determine the effect of relationship marketing on customer loyalty. The research results show that relationship marketing has a positive and significant impact on customer loyalty. The variables of communication, trust, commitment, and complaint handling have been shown to contribute to increasing customer loyalty in the service sector. Customer trust is the most dominant factor in shaping loyalty because customers tend to maintain relationships with companies that are able to provide consistent and reliable service. Furthermore, effective communication and good complaint handling can also increase customer satisfaction, thereby strengthening long-term relationships between companies and customers. Therefore, service companies need to optimally implement relationship marketing to increase customer loyalty and create a competitive advantage amidst increasingly fierce business competition.
Co-Authors Achiruddin Siregar Adyk Marga Raharja Andriya Risdwiyanto Astrid Octavia Bahari Basyirah Budi Utami Dwi Wahyono Evi Sirait Ina Sawitri Neli Awat Hi M Nur Wahyu Saputro