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All Journal Aquacoastmarine Empowerment Jurnal Media Agribisnis (MeA) Unes Law Review Jurnal EDUCATIO: Jurnal Pendidikan Indonesia AGROTEK: Jurnal Ilmiah Ilmu Pertanian Malang Respiratory Journal Jurnal Mosfet Jurnal Manajemen Almatama Collaborative
Anita Rahman
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Media Agribisnis (MeA)

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Pengaruh Faktor Risiko Terhadap Keputusan Petani dalam Memilih Saluran Pemasaran Kubis Amri, Azrarul; Maskar, Rismaladewi; Rahman, Anita
Jurnal MeA (Media Agribisnis) Vol 10, No 1 (2025): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i1.273

Abstract

Cabbage is one of the widely cultivated crops in Indonesia. However, there are certainly risks that will reduce production or even result in losses. This study aims to analyze farmers' decisions in choosing cabbage farm marketing channels, and analyze the effect of production risk, marketing risk, and cost risk on farmers' decisions in choosing cabbage marketing channels. The research was conducted in Erelembang Village, Tombolopao District, Gowa Regency by taking 98 respondents of cabbage farmers. The data that has been obtained then analyzed using descriptive analysis and binary logistic linear regression analysis. The results showed that farmers were more likely to choose intermediary traders (82.7%) than selling cabbage to the local market (17.3%). In addition, production risk affects the decision of farmers in choosing marketing channels, where the higher the risk of production, farmers are more likely to sell cabbage to intermediary traders.
Co-Authors Amri, Azrarul ARDIANSYAH ARDIANSYAH Astawa, I Ketut Aulia, Muzdalifah Azizah, Delilia Decky Aditya Zulkarnaen Desrita Desrita Dewi Safitri Elshap, Dewi Safitri Edy Edy Fatah, Zainol Herlan Sanjaya Maskar, Rismaladewi Miswar Budi Mulya Muhammad Zainal Mulyawan, Kadek Noviandini, Anggi Rachmi Astuti Sabahannur, St Santoso, Imam Budi Sa’diyah, Halimatus Sri Purwati Subaedah, St. Subianto, Tantri Suci, Alfia Tjoneng, Amir