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All Journal Journal of Multidisciplinary Academic Nusantara Hasana Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ekonomi, Manajemen, Akuntansi
Diana Fajarwati
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Social Sciences Other

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Investment Feasibility Analysis in Financial Aspects of Noor Halal Minimarket Business Development Over Islamic Schools Ferry Pantjoro Prihambodo; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

PT. Noor Halal is a company who engaged retail sector by opening minimarkets in several Islamic Education Institutions, especially over Islamic Boarding Schools, Bogor, West Java. Science, January 2017 to December 2019, this company has 9 (nine) outlets with untapped market niche, especially in West Java Province because it has a large number of Islamic boarding school (Pesantren) especially Bogor District was chosen as a development location after seeing the potential number of Pesantren and student around 1,060 building and 71,750 people, respectively. The mainstay strategy in this company is use vending machine innovations by day-to-day operations for efficiency and application of tiered prices following a certain number of purchases. In this study the investment feasibility analysis is done by calculating and analyzing the parameters namely ROI, P, BEP, PP, and IRR with a corporate investment plan with 11.18 billion IDR also indicating that the investment is feasible to run. The investment feasibility analysis of several parameters was achieved by ROI in 5th year achieved with positive and significant growth reaching 25%; NPV calculated with a WACC interest rate of 13.21% with positive results; BEP or breakeven point will be reached within 1 year 10 months and The resulting IRR rate is 60.79%, respectively.
PENGARUH CITRA MEREK, KEPUASAN PELANGGAN, KEPERCAYAAN DAN LOVEMARKS DALAM PEMBENTUKAN LOYALITAS MEREK (STUDI KASUS PADA KEDAI KOPI “JANJI JI WA”) Lolita Ayu Mirosa; Diana Fajarwati
Nusantara Hasana Journal Vol. 2 No. 8 (2023): Nusantara Hasana Journal, January 2023
Publisher : Yayasan Nusantara Hasana Berdikari

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Branding can mean a standardized level of quality so that satisfied consumers will repurchase the product. A coffee shop with a brand that is able to highlight a certain image is used to image its products to consumers and is an important factor in determining and increasing trust that has value in the brand. This study aims to determine the effect of brand image, consumer satisfaction, trust, and lovemarks on the formation of brand loyalty in the Janji Jiwa coffee brand. Sampling in this study were as many as 175 respondents were taken using purposive sampling technique with the respondents' criteria, consumers who were at least 17 years old, who had made at least two purchases and consumed Janji Jiwa coffee products. Data were collected using a questionnaire of 35 questions. The data analysis technique used by researchers in this study is PLS-SEM. The results of this study indicate that four of the seven proposed hypotheses are accepted (H1, H2, H3, H4), while the other three hypotheses cannot be accepted. Hypothesis testing shows that brand image has a positive influence on consumer satisfaction and trust, which if the better the brand image of the Janji Jiwa coffee shop, the brand has succeeded in building and increasing satisfaction and trust in its consumers.
How High Quality Rice Shapes Repeat Purchases and Word of Mouth: The Role of Value and Satisfaction Diana Fajarwati; Holby Boy Martua Manurung; Unggul Kustiawan; Puspita Chairun Nisa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5780

Abstract

Organic rice has gained importance due to its health benefits, especially for individuals aged 28 and older who have adopted a healthy diet. Organic rice is known to reduce the risk of diseases like diabetes, cancer, obesity, and brain development disorders. This highlights the significant impact of organic rice quality, encouraging consumers to purchase it without hesitation. This study investigates the influence of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth in the context of offline organic rice sales.A sample of 125 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between variables. The findings reveal that Food Quality positively affects Price Fairness and Customer Satisfaction, while Price Fairness also positively impacts Perceived Value. In turn, Perceived Value enhances Customer Satisfaction, and Customer Satisfaction leads to higher Repurchase Intention and Word of Mouth. Of the eight proposed hypotheses, six were accepted (H1, H3, H4, H6, H7, H8), while two (H2 and H5) were rejected. Future researchers should consider these variables carefully to avoid inconsistent results. In this study, the Revisit Intention variable was adjusted to Repurchase Intention for better alignment with the research context.
THE INFLUENCE OF UTILITARIAN AND HEDONIC DIMENSIONS ON CUSTOMER SATISFACTION WITH INTERNET BANKING Diana Fajarwati; Wulan Setyo Astutik; Dwi Putranto Hadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4134

Abstract

Technological advancement has driven banks to innovate digital services such as internet banking to meet customers' demands for secure, convenient, and efficient transactions. The study investigates the influence of utilitarian attributes (security, perceived usefulness, perceived ease of use) and hedonistic attributes (design, social influence, enjoyment) on customer satisfaction, and the mediating influence of satisfaction on the relation between trust and user loyalty to MyBCA. Employing a quantitative approach of purposive sampling, data were collected through a validated questionnaire administered to 220 mobile banking users in the Greater Jakarta area. Data were analyzed by employing Structural Equation Modeling (SEM) using SmartPLS. The findings reveal that security, perceived usefulness, design, and trust significantly influence customer satisfaction, while perceived ease of use, social influence, and enjoyment do not. Also, customer trust enhances loyalty directly and indirectly through satisfaction, and satisfaction also strengthens loyalty. These results emphasize the importance of enhancing system security and easy-to-use application design as strategies to maintain and enhance customer loyalty in mobile banking services.
Co-Authors Dwi Putranto Hadi Ferry Pantjoro Prihambodo Holby Boy Martua Manurung Indradewa, Rhian Lolita Ayu Mirosa Nisa, Puspita Chairun Tantri Yanuar Rahmat Syah Unggul Kustiawan Wulan Setyo Astutik