Articles
<![CDATA[Competitive Advantages of Sharia Banks: Role of Ihsan Behavior and Digital Marketing in New Normal ]]>
<![CDATA[Mohamad Sodikin]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 2, No 1 (2020) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2020.2.1.5769
<![CDATA[Covid pandemic 19 had an impact on all aspects, one of which was related to Islamic banking. This article aims to discuss the role of Ihsan's behaviour as a foundation in building relationships with customers, building brand image through communication with the characteristics of Islamic values, and how organizations provide support so that the development of digital marketing communication runs effectively. The method uses a qualitative approach, with secondary data sources. Data analysis uses descriptive analysis approach. The results of the study show that the new pattern of life called the new normal as a result of the co-19 pandemic has affected various sectors of social, economic, and even religious life. Islamic banks, as part of institutions that have an important role must be able to adapt and have a strategy to establish excellent communication and services with their customers. The business foundation, with the foundation of Ihsan values, with communication strategies through digital media, is expected to be able to increase the advantages of Islamic banks. ]]>
<![CDATA[How to Improve Reseller Performance? The Role of Maslahah Brand Resonance ]]>
<![CDATA[Any Setyarini]]>;
<![CDATA[Mohamad Sodikin]]>;
<![CDATA[Nuswantoro]]>
<![CDATA[ Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 1 (2023): Proceedings of Femfest International Conference on Economics, Management, and Busines ]]>
Publisher : <![CDATA[Universitas Darussalam Gontor ]]>
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<![CDATA[Brand resonance is the highest level in Customer-Based Brand Equity (CBBE). Customer-Based Brand Equity is the differential effect of consumers on brand understanding that arises from experience with the brand. Meanwhile, brand resonance is the degree of relationship that consumers feel to a particular brand. Brand resonance is seen at the level of the psychological relationship between the customer and the brand, and the actions that result from loyalty. The study of brand resonance is still limited to profitable aspects and for its own sake, so there is no benefit for profit hereafter. This study proposes the concept of maslahah brand resonance as a new concept that has characteristics and dimensions of maslahah that are beneficial for business and profits in the hereafter, so that the orientation of the achievement is not only in the world but also in building a direct relationship with Allah SWT. This research is based on the view that consumers who are religious, hold fast to their religious beliefs will affect their consumption behavior. The theoretical contribution of this new concept is in the development of branding theory so that it has a wider scope. The managerial implication is that SME managers can apply brand resonance problems as an effort to build reseller performance improvements.]]>
<![CDATA[Religious Coping Sebagai Strategi Peningkatan Kesejahteraan Karyawan di Era Digital ]]>
<![CDATA[Mohamad Sodikin]]>;
<![CDATA[Mudrik]]>
<![CDATA[ E-logis : Jurnal Ekonomi Logistik Vol. 5 No. 1 (2023) ]]>
Publisher : <![CDATA[E-logis : Jurnal Ekonomi Logistik ]]>
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<![CDATA[Perubahan lingkungan bisnis yang cepat dan tidak dapat diprediksi dapat mempengaruhi pola kerja dan keberlangsungan organisasi, seperti pada masa pandemi Covid19 dan era digital saat ini. Organisasi dituntut untuk melakukan social distancing dan dapat bekerja dari rumah untuk memberikan pelayanan kepada masyarakat. Salah satu metode bekerja dari rumah adalah dengan menggunakan metode telework. Studi ini menguji pengaruh bekerja dari rumah melalui telework terhadap kesejahteraan pegawai negeri sipil di sektor publik. Penelitian ini melibatkan 150 PNS sebagai responden. Analisis data menggunakan model persamaan struktural. Hasil penelitian menunjukkan bahwa dukungan organisasi digital tidak berpengaruh signifikan terhadap emosi. Strategi koping religius secara signifikan memoderasi hubungan antara emosional dan kesejahteraan karyawan. Selain itu, emosi tidak sepenuhnya memediasi hubungan antara dukungan organisasi digital dan kesejahteraan karyawan. Keterbatasan penelitian, penelitian masa depan dan implikasi manajerial juga dibahas dalam penelitian ini.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN YANG DI RASAKAN PELANGGAN TERHADAP LOYALITAS PELANGGAN: PERAN MEDIASI KEPUASAN PELANGGAN PADA KANTOR POS UNGARAN ]]>
<![CDATA[Yudho Purnomo]]>;
<![CDATA[Mohamad Sodikin]]>;
<![CDATA[Fitra Bhagavadgita Sandy Asmara N.S]]>
<![CDATA[ E-logis : Jurnal Ekonomi Logistik Vol. 6 No. 1 (2023) ]]>
Publisher : <![CDATA[E-logis : Jurnal Ekonomi Logistik ]]>
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<![CDATA[Di era globalisasi ini, perkembangan usaha di bidang penyediaan jasa menunjukkan tren yang sangat positif. Hal ini membuat persaingan antar perusahaan semakin ketat, oleh karena itu perlunya menyusun strategi untuk mengatasi persaingan tersebut. Saat ini sudah banyak sekali perusahaan di Indonesia yang bergerak di bidang jasa distribusi kargo, baik itu perusahaan milik negara maupun swasta. Kantor Pos Ungaran merupakan salah satu cabang dari PT. Indonesia Post terletak di Provinsi Jawa Tengah. Permasalahan utama yang dihadapi Perusahaan Kantor Pos Ungaran adalah persaingan bisnis di industri petualangan selalu semakin ketat, setiap perusahaan berusaha menarik konsumen sebanyak-banyaknya. Mengingat pentingnya masalah kepuasan dan loyalitas pelanggan, maka penelitian ini fokus pada Kantor Pos Ungaran, salah satu perusahaan yang bergerak di industri jasa pengiriman. Kantor Pos Ungaran kini memiliki lebih dari satu pelanggan tetap.]]>
<![CDATA[Towards Customer Satisfaction: The Role of Customer Relationship Management, Service Quality, and Customer Perceptions ]]>
<![CDATA[Bupu, Roswita]]>;
<![CDATA[Sodikin, Mohamad]]>;
<![CDATA[Sanchita, Sanchita]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 5, No 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.1.15991
<![CDATA[Orientation and focus on customer satisfaction is an important part of efforts to improve sustainable organizational performance. The Customer Relationship Management (CRM) strategy is part of an effort to find, collect, store information about customers and implement it in all parts of the organization so as to provide a unique experience for customers. However, most of the previous studies have focused on the effect of CRM on companies and few have reviewed CRM in the context of customer perceptions. Drawing based on congruity theory, this study aims to examine the effect of CRM on customer satisfaction through the mediating role of customer perceptions and service quality. Through random sampling, 87 data were obtained from customers who used the services of PT Jasco Logistics Semarang. Data was obtained using a questionnaire with the consent of the respondents. Then analyzed using Partial Least Square (PLS) with the Smart PLS 3.0 program application. The results of this study indicate that Customer Relationship Management (CRM) indirectly has a significant influence on customer satisfaction through service quality and perceived customer perceptions. It was also found that customer perception and service quality directly contribute significantly to customer satisfaction. However, service quality has a greater influence through customer perceptions. These findings provide significant insight for practitioners that in building a CRM strategy it must be able to provide a unique and valuable experience that is felt by customers, so that this will trigger satisfaction.]]>
<![CDATA[Competitive Advantage Development Model with Logistics Competence ]]>
<![CDATA[Sodikin, Mohamad]]>;
<![CDATA[Susilowati, Susilowati]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol 6, No 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2024.6.1.20033
<![CDATA[Uniqueness in the field of logistics was chosen as the basis for excellence in higher education at Institute of Economics Science Cendekia Karya Utama in Indonesia, because it is considered that logistics capabilities are the basis for building competitive advantages for its alumni. However, this program has never been studied for the effectiveness of its implementation and also for its follow-up development model. Based on the Resource Based View theory, this research aims to determine the effectiveness of the logistics competency program and build a competitive development model at Institute Economic Science Cendekia Karya Utama Semarang. Through qualitative methods involving informants from the Indonesian Logistics Training Institute, lecturers, logistics practitioners and graduate who work in logistics companies, it was found that to increase broader competitive advantage there needs to be strengthening in several aspects, namely the need to add digital logistics curriculum content (ex: warehouse management system, transportation management system and strengthening foreign languages (English, Mandarin). A logistics-based competitive advantage development model can be developed by synergizing and collaborating between universities and alumni, the business and industrial logistics, practitioners and training institutions according to their respective roles -each of which is discussed in this study. This study contributes to the expansion of the resource based view theory and the development of graduate quality and unique logistics competencies as a basis for building excellence from Institute Economic Science Cendekia Karya Utama Semarang, Indonesia]]>
<![CDATA[How to Improve Reseller Performance? The Role of Maslahah Brand Resonance ]]>
<![CDATA[Any Setyarini]]>;
<![CDATA[Mohamad Sodikin]]>;
<![CDATA[Nuswantoro]]>
<![CDATA[ Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 1 (2023): Proceedings of Femfest International Conference on Economics, Management, and Busines ]]>
Publisher : <![CDATA[Universitas Darussalam Gontor ]]>
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<![CDATA[Brand resonance is the highest level in Customer-Based Brand Equity (CBBE). Customer-Based Brand Equity is the differential effect of consumers on brand understanding that arises from experience with the brand. Meanwhile, brand resonance is the degree of relationship that consumers feel to a particular brand. Brand resonance is seen at the level of the psychological relationship between the customer and the brand, and the actions that result from loyalty. The study of brand resonance is still limited to profitable aspects and for its own sake, so there is no benefit for profit hereafter. This study proposes the concept of maslahah brand resonance as a new concept that has characteristics and dimensions of maslahah that are beneficial for business and profits in the hereafter, so that the orientation of the achievement is not only in the world but also in building a direct relationship with Allah SWT. This research is based on the view that consumers who are religious, hold fast to their religious beliefs will affect their consumption behavior. The theoretical contribution of this new concept is in the development of branding theory so that it has a wider scope. The managerial implication is that SME managers can apply brand resonance problems as an effort to build reseller performance improvements.]]>
<![CDATA[Imaji Tradisi: Menuliskan Cerita dan Pemikiran Secara Kreatif dalam Storytelling Desa Wisata ]]>
<![CDATA[Anggraeni, Fadjar Setiyo]]>;
<![CDATA[Windi Novia Ratri]]>;
<![CDATA[Mohamad Sodikin]]>;
<![CDATA[Ratih Pratiwi]]>;
<![CDATA[Mohammad Nasir]]>
<![CDATA[ CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2025): April ]]>
Publisher : <![CDATA[Ilin Institute ]]>
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DOI: 10.31960/caradde.v7i3.2775
<![CDATA[Penelitian ini bertujuan untuk mengungkap potensi storytelling dalam melestarikan budaya lokal dan mengembangkan pariwisata di desa wisata. Melalui pendekatan kualitatif, penelitian ini menganalisis peran storytelling dalam membangun identitas lokal, mempromosikan destinasi, dan memberdayakan masyarakat. Hasil penelitian menunjukkan bahwa storytelling memiliki potensi yang sangat besar untuk menjadi kekuatan pendorong dalam pengembangan desa wisata. Cerita rakyat yang kaya akan nilai-nilai budaya dapat diadaptasi menjadi berbagai bentuk narasi kreatif yang menarik minat wisatawan. Selain itu, storytelling juga dapat memperkuat rasa memiliki dan kebanggaan masyarakat terhadap warisan budayanya. Namun, pengembangan storytelling di desa wisata masih menghadapi beberapa tantangan, seperti kurangnya sumber daya dan kapasitas. Penelitian ini menyarankan pentingnya kolaborasi antara berbagai pihak untuk mendukung pengembangan storytelling yang berkelanjutan.]]>
<![CDATA[Towards Customer Satisfaction: The Role of Customer Relationship Management, Service Quality, and Customer Perceptions ]]>
<![CDATA[Bupu, Roswita]]>;
<![CDATA[Sodikin, Mohamad]]>;
<![CDATA[Sanchita, Sanchita]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2023.5.1.15991
<![CDATA[Orientation and focus on customer satisfaction is an important part of efforts to improve sustainable organizational performance. The Customer Relationship Management (CRM) strategy is part of an effort to find, collect, store information about customers and implement it in all parts of the organization so as to provide a unique experience for customers. However, most of the previous studies have focused on the effect of CRM on companies and few have reviewed CRM in the context of customer perceptions. Drawing based on congruity theory, this study aims to examine the effect of CRM on customer satisfaction through the mediating role of customer perceptions and service quality. Through random sampling, 87 data were obtained from customers who used the services of PT Jasco Logistics Semarang. Data was obtained using a questionnaire with the consent of the respondents. Then analyzed using Partial Least Square (PLS) with the Smart PLS 3.0 program application. The results of this study indicate that Customer Relationship Management (CRM) indirectly has a significant influence on customer satisfaction through service quality and perceived customer perceptions. It was also found that customer perception and service quality directly contribute significantly to customer satisfaction. However, service quality has a greater influence through customer perceptions. These findings provide significant insight for practitioners that in building a CRM strategy it must be able to provide a unique and valuable experience that is felt by customers, so that this will trigger satisfaction.]]>
<![CDATA[Competitive Advantage Development Model with Logistics Competence ]]>
<![CDATA[Sodikin, Mohamad]]>;
<![CDATA[Susilowati, Susilowati]]>
<![CDATA[ Journal of Digital Marketing and Halal Industry Vol. 6 No. 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam UIN Walisongo ]]>
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DOI: 10.21580/jdmhi.2024.6.1.20033
<![CDATA[Uniqueness in the field of logistics was chosen as the basis for excellence in higher education at Institute of Economics Science Cendekia Karya Utama in Indonesia, because it is considered that logistics capabilities are the basis for building competitive advantages for its alumni. However, this program has never been studied for the effectiveness of its implementation and also for its follow-up development model. Based on the Resource Based View theory, this research aims to determine the effectiveness of the logistics competency program and build a competitive development model at Institute Economic Science Cendekia Karya Utama Semarang. Through qualitative methods involving informants from the Indonesian Logistics Training Institute, lecturers, logistics practitioners and graduate who work in logistics companies, it was found that to increase broader competitive advantage there needs to be strengthening in several aspects, namely the need to add digital logistics curriculum content (ex: warehouse management system, transportation management system and strengthening foreign languages (English, Mandarin). A logistics-based competitive advantage development model can be developed by synergizing and collaborating between universities and alumni, the business and industrial logistics, practitioners and training institutions according to their respective roles -each of which is discussed in this study. This study contributes to the expansion of the resource based view theory and the development of graduate quality and unique logistics competencies as a basis for building excellence from Institute Economic Science Cendekia Karya Utama Semarang, Indonesia]]>
