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All Journal Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Jurnal Abdimas Sangkabira ProBisnis : Jurnal Manajemen
Rusminah Hs
Universitas Mataram
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Distribusi

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KETERTARIKAN KONSUMEN PADA BRAND AMBASSADOR DAN CITRA MEREK PADA KEPUTUSAN PEMBELIAN Rozalia Rozalia; Handayani Rinuastuti; Rusminah Hs
Distribusi - Journal of Management and Business Vol. 8 No. 2 (2020): Distribusi, September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v8i2.140

Abstract

This study aims to determine the effect of brand ambassadors on brand image and the decision to purchase Nike brand shoes in the city of Mataram. This type of research includes associative research because this study aims to determine the influence or also the relationship between two or more variables. The variables in this study are brand ambassador, brand image, and purchasing decision. The data collection method used is the survey sample method. The population in this study was the people of Mataram, aged >18 years who had bought Nike brand sports shoes at least once, and decided to buy Nike shoes themselves. The sampling technique was purposive sampling, with a sample size of 100. Distribution of questionnaires directly to the location where the study was conducted. The data analysis tool used is Multivariate Regression Analysis using the Partial Least Square (PLS) method and assisted with smartPLS 3.0 data processing tools. The results showed that (1) brand ambassadors had a significant effect on brand image. (2) brand ambassadors have a significant effect on purchasing decisions. (3) brand image has a significant effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN COFFE SHOP KOMUNAL M Fatihadi Rahmanto Wibowo; Rusminah Rusminah
Distribusi - Journal of Management and Business Vol. 9 No. 2 (2021): Distribusi, September 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v9i2.155

Abstract

Tujuan penelitian ini yaitu untuk mengetahui apakah faktor produk,harga, dan lokasi terhadap keputusan pembelian coffe shop komunal mataram. Untuk memperoleh data yang diperlukan dalam penelitian ini, penulis menggunakan tehnik wawancara, dan angket. Jumlah sampel yang digunakan pada penelitian ini adalah 70 orang responden. Metode pengumpulan data yang digunakan adalam sample survey. Metode analisis data yang digunakan adalah regresi linier berganda. Dari hasil penelitian yang telah memenuhi uji validitas, uji reliabilitas dan uji asumsi klasik diolah sehingga menghasilkan persamaan regresi sebagai berikut, Y = 1.380  X1 + 0,141 X2 + 0,595 X3 + 0,175 Hasil model regresi linier berganda mendapatkan bahwa ketiga variable yaitu produk, harga, dan lokasi memiliki pengaruh positif dan signifikan  terhadap keputusan pembelian. Nilai koefisien determinasi (adjusted R2 ) yang diperoleh sebesar 0,805. Hal ini berarti 80,5% keputusan pembelian dapat dijelaskan oleh variabel Produk, Harga, dan Lokasi, sedangkan 19,5% keputusan pembelian dapat dijelaskan dari variabel lain selain ketiga variabel tersebut.
PENGARUH PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP PENGGUNAAN LAYANAN APLIKASI GOFOOD Rusminah Rusminah; Hilmiati Hilmiati
Distribusi - Journal of Management and Business Vol. 9 No. 1 (2021): Distribusi, March 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v9i1.158

Abstract

The Research is conducted to find out  perceived usefilness   and perceived ease of use to use toward the using of GoFood application  at consumers'  in Mataram city. This type of research is an associate study. The population in this research is Mataram city comminity that uses GoFood application, with a sample of 100 responden. Sample technique use Non probability samplig   with Purposive sampling method. The data-collection techniques used, angket and documentation. The data analysis technique which is applied to examine the hypothesis is double   linear regression.  The research result shows that there is a positive influence and significant of perceived usefulness and petceived ease of use toward the using of GoFood application at consumers’ in Mataram city, hence it is recommended to Gojek workers to make more impact on services and security and to continue recovery by promoting technological ease, enabling consumers to interact more easily, conveniently and safely. 
PENGARUH INSTAGRAM MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG DI KINARA SUNSET TANJUNG BIAS BEACH Marisa Saopi Yanti; Rusminah HS; Emilia Septiani
Distribusi - Journal of Management and Business Vol. 10 No. 2 (2022): Distribusi, September 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v10i2.270

Abstract

This study aims to determine the effect of Instagram marketing and electronic word of mouth on the interest to visit Kinara Sunset Tanjung Bias beach, the method of the research used is associative. Population in this study are people who live in Mataram and West Lombok and have been knows Kinara Sunset but never visited.The method used is asumple survey method with data proscribed a google form quisioner and sample of this study were 100 respondents and the sampling technique used non-probability sampling methods. The analysis used multiple linear regression analysis. Data analysis technique using the SPSS version 25 program. The results of the analysis for the Instagram Marketing variable a positive and significant effect on Interest to Visit Kinara Sunset, while the Electronic Word Of Mouth is so that it has a positive significant effect on Interest to Visit Kinara Sunset. The coefficient of has positive and significant effect on Interest to Visit Kinara Sunset.
Co-Authors Busra Aulya Eka Sulis Febrianti Handayani Rinuastuti Harmi Widiana Hilmiati Hilmiati Hilmiati Intan Islamiyah Lalu Adi Permadi Lara Oktavia M Fatihadi Rahmanto Wibowo M. Ilhamudin M. Nur Ihsan Marisa Saopi Yanti Muhamad Ilhamudin Muhammad Hidayat Muhammad Ilhamudin Muhammad Zar Ghipari Muttaqillah Muttaqillah Ranggit Aditya Rian Sri Gede Rimbun Ria Lestari Rizky Meidiannisa Lukman Rozalia Rozalia Santy Nururly Septiani, Emilia Siti Ridayatul Husna Syamsul Arifin wahyunadi Wahyunadi Wahyunadi Weni Retnowati