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All Journal The Kalimantan Social Studies Journal The Innovation of Social Studies Journal JOURNAL OF SOCIAL DEVELOPMENT
Raihanah Sari
Social Studies Education Department, FKIP Lambung Mangkurat University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Mbah Man White Tofu Factory's marketing mix Sri Amelia; Ersis Warmansyah Abbas; Raihanah Sari; Syarifudin Syarifudin; Fatwa Nur’aini
Journal of Social Development Vol 3, No 2 (2025): Journal of Social Development, November 2025
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v3i2.16597

Abstract

A microbusiness called Mbah Man's White Tofu Factory uses conventional but reliable marketing techniques. The purpose of this study is to examine how Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin, applies the marketing mix, which comprises elements of product, price, site, and promotion. This study employs a qualitative descriptive methodology, gathering data via documentation, interviews, and observation. The factory owner, production manager, workers, and distributors are the study's informants. The study's findings show that: The product aspect demonstrates that the factory consistently produces tofu with a dense, soft feel that is difficult to break; Competitive pricing and modifications based on changes in the cost of raw materials are used to implement the price aspect; A direct distribution system and mutual trust between producers and distributors handle the location or distribution aspect; Customer testimonies, verbal promotion, and direct communication are the straightforward methods used to carry out the promotion component. The study's conclusion is that, despite fierce competition in the local market, Mbah Man White Tofu Factory's consistent use of the marketing mix approach is able to sustain business sustainability, boost customer loyalty, and strengthen competitiveness.
Co-Authors Ahmad Maulana Ananda Firda Afifah Ayu Fajriyah Bambang Subiyakto Dina Dina Dwi Safitri Ersis Warmansyah Abbas Fatwa Nur'aini Fatwa Nur’aini Herry Porda Nugroho Putro Hijjatul Alawiah Indriana Wijayanti Ismi Rajiani Jumriani Jumriani Mahmudah Hasanah Mahmudah Hasanah Muhammad Ilmiyanor Muhammad Rezky Noor Handy Muhammad Ridha Ilhami Mutiani Mutiani Puteri Mulyani Rezky Anisa Rusmaniah, Rusmaniah Sigit Triyono Sovia Husni Rahmia Sri Amelia Sumiati Sumiati Syaharuddin Syarifudin Syarifudin