Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal Journal of Dedicators Community MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi IKON Madani : Jurnal Pengabdian Kepada Masyarakat Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Rut Rismanta Silalahi
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : MetaCommunication

 1 
HUBUNGAN ANTARA KOMUNIKASI TELEMARKETING ASURANSI DENGAN SIKAP CALON PELANGGAN TERHADAP TELEMARKETER [Relations Between Insurance Telemarketing Communication and Potential Customer’s Attitude Towards Telemarketers] Rut Rismanta Silalahi; Witanti Prihatiningsih; Ratu Laura M P B
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.222 KB) | DOI: 10.20527/mc.v3i2.5450

Abstract

ABSTRACT                 Telemarketing of insurance products is used by many companies because it is considered as simple, inexpensive and effective way to reach more customer. However, the potential customer may have different attitudes toward this method. They may be happy to receive such calls, but some of them might feel annoyed and inconvenienced. This study aims to find out whether there is a relation between insurance telemarketing communication and potential customer's attitude towards telemarketers. Using Instrumental Model of Persuasion, we took two factors into account: telemarketer as source factor and content of the call as message factor. The population of this quantitative research is potential customer who had been called by insurance telemarketers in Jakarta. We used snowball sampling technique and collected data through observation, questionnaire, interview and literature study. As the result, we found a significant and strong relation between insurance telemarketers and the attitude of potential customers. There is also a significant relation between messages delivered by telemarketers and the attitudes of potential customers, but with weak coefficient of closeness.Keywords:  Telemarketing Communication, Telemarketer, Attitudes, Instrumental Model of Persuasion. 
KARAKTERISTIK STRATEGI CROWDSOURCING UNTUK MEMBATASI PENYEBARAN HOAKS DI INDONESIA Studi Kasus: Masyarakat Anti Fitnah Indonesia Rut Rismanta Silalahi; Puri Bestari; Windhi Tia Saputra
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.77 KB) | DOI: 10.20527/mc.v2i2.4090

Abstract

AbstrakMaraknya berita-berita bohong atau hoaks yang beredar di Indonesia kini sudah masuk tahap meresahkan. Hoaks tidak hanya merugikan masyarakat tetapi juga bisa mengganggu pembangunan nasional. Pemerintah sudah mengambil sikap untuk memerangi hoaks. Masyarakat yang peduli terhadap masalah ini juga mulai bergerak. Salah satunya adalah Komunitas Masyarakat Anti Fitnah Indonesia (Mafindo) yang resmi didirikan pada tanggal 19 November 2016. Sebelum dideklarasikan secara resmi, komunitas ini sudah beraktivitas lewat Forum Anti Fitnah, Hasut, dan Hoax (FAFHH) di Facebook. Komunitas ini bersifat independen dan seluruh aktivitasnya mengandalkan partisipasi sukarela dari masyarakat. Strategi untuk melibatkan masyarakat dalam gerakan sosial seperti ini dikenal dengan istilah crowdsourcing. Mafindo menerapkan strategi ini untuk mengajak masyarakat bergotong royong melawan hoaks. Jumlah hoaks yang begitu banyak tidak dapat diatasi sendiri-sendiri. Oleh karena itu, perlu keterlibatan semua pihak untuk membuat bantahan terhadap berbagai hoaks yang beredar. Dengan menggunakan wawancara mendalam, observasi dan pengumpulan data sekunder, peneliti menggambarkan karakteristik crowdsourcing yang dilakukan oleh Mafindo untuk membatasi penyebaran hoaks di Indonesia.Kata Kunci: crowdsourcing, gerakan sosial, hoaks, internet, relawan AbstractIndonesia is facing critical problem related to the spread of fake news or hoaxes in the internet. Hoaxes need to be taken seriously because they are not only harmful to our society but also dangerous to our national development. Indonesian government has expressed concern about this problem and started to find solution to fight hoaxes. This problem also has driven concerned activists to establish a community called Indonesian Anti-Slander Community (Mafindo) on November 19th 2016. Before the establishment, the members of this community have been debunking hoaxes actively in a Facebook Group called Anti-slander, Anti-pitting, and Anti-Hoax Forum. Mafindo is an independent community who claims to use crowdsourcing strategy to fight hoaxes. It means that Mafindo organize it’s work by sourcing tasks to it’s members. Participation in Mafindo’s crowdsourcing strategy is completely voluntary. The benefit of this strategy is the collaborative work by large number of individuals to debunk as many hoaxes as possible. By using in-depth interview, observation and secondary data collection, we describe the characteristics of crowdsourcing strategy used by Mafindo to halt the spread of hoaxes in Indonesia. Keywords: crowdsourcing, social movement, hoaxes, internet, volunteer 
Co-Authors Kenni Cea Maria Febiana Christanti Prihatiningsih, Witanti Puri Bestari Puri Bestari Mardani Ratu Laura M P B Rifa Qurrotu Ainie Uljanatunnisa . Vinta Sevilla Wahyuningratna, Ratu Nadya Windhi Tia Saputra