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<![CDATA[STRATEGI KOMUNIKASI ORGANISASI FUNGSI HSSE PT PERTAMINA PATRA NIAGA DALAM MENJAGA CITRA PERUSAHAAN ]]>
<![CDATA[Mahanani, Fitria Putri]]>;
<![CDATA[Christanti, Maria Febiana]]>;
<![CDATA[Uljanatunnisa, Uljanatunnisa]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v3i1.998
<![CDATA[The purpose of this research is to study communication strategy carried out by PT Pertamina Patra Niaga's HSSE (Health, Safety, Security and Environment) Function in overcoming all problems that might occur and affecting the corporate's image. In this study, the study used a qualitative exploratory case study method. This method was chosen because this research only focuses on the HSSE function at PT Pertamina Patra Niaga. The data used is a combination of documents, results of interviews, and observations made by researchers of the HSSE Function of PT Pertamina Patra Niaga. The results of this study discuss the HSSE function of PT Pertamina Patra Niaga is an important function in relation to the company's image. This function is structured based on the interests of companies that will be risky (high risk). In carrying out the main duties and functions of the HSSE, this function carries out various communication strategies in relation to the organization to civilize the safety aspects of all stakeholders in the corporate with objectives related to safety imaging.]]>
<![CDATA[Netizens Perceptions of The Announcement About The New Normal Policy: Content Analysis of WHO Indonesia Instagram Account ]]>
<![CDATA[Mardani, Puri Bestari]]>;
<![CDATA[Febiana Christanti, Maria]]>;
<![CDATA[Ripa’i Sutowo, Irpan]]>
<![CDATA[ International Journal of Social Service and Research Vol. 1 No. 3 (2021): International Journal of Social Service and Research ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
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<![CDATA[Covid 19 virus still exists. However, social distancing has begun to be less stringent in several countries, including Indonesia. One of the reasons is to revive the economy that is starting to weaken. It brings the Indonesian Government to followed the WHO direction to implement New Normal. Various information about New Normal is starting to spread through many media channels, one of them is the Instagram account of @whoindonesia. Many comments from the account followers filled the comment box and not al ofl them were positive. This study aims to map various responses through the content analysis method. The purpose is to find out the netizens’ perception of the New Normal. If the netizens understanding is different or not in accordance with the objective of The New Normal policy, then this policy might have a risk in increasing the covid-19. The result of this study is to provide an overview to policymakers about the characteristics of the audience they face in order to be able to determine the right communication strategy in reaching and providing understanding to them]]>
<![CDATA[INSTAGRAM: KONSTRUKSI IDENTITAS BUDAYA VIRTUAL MELALUI UNGGAHAN FOTO PARA INFLUENCER INDONESIA ]]>
<![CDATA[Christanti, Maria Febiana]]>;
<![CDATA[Cahyani, Intan Putri]]>
<![CDATA[ Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol 6, No 1 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara ]]>
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DOI: 10.24912/jmishumsen.v6i1.9620.2022
<![CDATA[ABSTRAKInstagram bukan sekedar media pertukaran pesan melalui foto atau gambar. Instagram memiliki peran penting sebagai media pengungkap identitas budaya individu dalan ruang virtual. Influencer sebagai pengguna aktif Instagram dengan banyak pengikut mengalami proses ini, karena realitas diri yang nyata terpisah dalam ruang virtual yang kemudian membentuk idenitas budaya baru. Konsep komunikasi antar budaya dan media baru digunakan sebagai perspektif dalam proses menganalisa temuan data. Penelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif. Peneliti menggunakan metode netnografi dengan mengobservasi unggahan foto lima influencer instagram populer Indonesia. Hasil penelitian ini terungkap realitas bahwa terdapat tiga identitas budaya virtual yang dikonstruksi oleh para influencer antara lain a) kelas sosial ekonomi, (b) agama dan (c) keluarga. Rekomendasi bagi peneliti yang tertarik tentang studi identitas budaya virtual yaitu dapat memperkaya kedalaman data dengan melakukan penelitian para influencer di medium YouTube. ABSTRACTInstagram not only as a medium for deliver messages through photos or pictures but also as a medium that construct cultural identity in a virtual space. Influencers as an active Instagram user with a large number of followers do this process, because of the real reality of themselves is separated in a virtual space that construct a new cultural identity. The concept of intercultural communication and new media is used as a perspective in the analysis process. This study used a constructivist paradigm with a qualitative approach. Researchers used the netnographic method by observing photo uploads of five popular Indonesian Instagram influencers. The results of this study reveal the reality that there are three virtual cultural identities of the influencers: a) socio-economic class, (b) religion and (c) family. Other researchers can enrich this study by doing research to YouTube influencers. ]]>
<![CDATA[STRATEGI KOMUNIKASI ORGANISASI FUNGSI HSSE PT PERTAMINA PATRA NIAGA DALAM MENJAGA CITRA PERUSAHAAN ]]>
<![CDATA[Fitria Putri Mahanani]]>;
<![CDATA[Maria Febiana Christanti]]>;
<![CDATA[Uljanatunnisa Uljanatunnisa]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 3, No 1 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
Show Abstract
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DOI: 10.32509/pustakom.v3i1.998
<![CDATA[The purpose of this research is to study communication strategy carried out by PT Pertamina Patra Niaga's HSSE (Health, Safety, Security and Environment) Function in overcoming all problems that might occur and affecting the corporate's image. In this study, the study used a qualitative exploratory case study method. This method was chosen because this research only focuses on the HSSE function at PT Pertamina Patra Niaga. The data used is a combination of documents, results of interviews, and observations made by researchers of the HSSE Function of PT Pertamina Patra Niaga. The results of this study discuss the HSSE function of PT Pertamina Patra Niaga is an important function in relation to the company's image. This function is structured based on the interests of companies that will be risky (high risk). In carrying out the main duties and functions of the HSSE, this function carries out various communication strategies in relation to the organization to civilize the safety aspects of all stakeholders in the corporate with objectives related to safety imaging.]]>
<![CDATA[Netizens Perceptions of The Announcement About The New Normal Policy: Content Analysis of WHO Indonesia Instagram Account ]]>
<![CDATA[Puri Bestari Mardani]]>;
<![CDATA[Maria Febiana Christanti]]>;
<![CDATA[Irpan Ripa’i Sutowo]]>
<![CDATA[ International Journal of Social Service and Research Vol. 1 No. 3 (2021): International Journal of Social Service and Research (IJSSR) ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
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DOI: 10.46799/ijssr.v1i3.42
<![CDATA[Covid 19 virus still exists. However, social distancing has begun to be less stringent in several countries, including Indonesia. One of the reasons is to revive the economy that is starting to weaken. It brings the Indonesian Government to followed the WHO direction to implement New Normal. Various information about New Normal is starting to spread through many media channels, one of them is the Instagram account of @whoindonesia. Many comments from the account followers filled the comment box and not al ofl them were positive. This study aims to map various responses through the content analysis method. The purpose is to find out the netizens’ perception of the New Normal. If the netizens understanding is different or not in accordance with the objective of The New Normal policy, then this policy might have a risk in increasing the covid-19. The result of this study is to provide an overview to policymakers about the characteristics of the audience they face in order to be able to determine the right communication strategy in reaching and providing understanding to them]]>
<![CDATA[“Instagramable” : Simulation, Simulacra And Hyperreality on Instagram Post ]]>
<![CDATA[Maria Febiana Christanti]]>;
<![CDATA[Puri Bestari Mardani]]>;
<![CDATA[Intan Putri Cahyani]]>;
<![CDATA[Windhiadi Yoga Sembada]]>
<![CDATA[ International Journal of Social Service and Research Vol. 1 No. 4 (2021): International Journal of Social Service and Research (IJSSR) ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
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DOI: 10.46799/ijssr.v1i4.59
<![CDATA[The relationship between social media and individuals is complex. Like how humans flock to form an 'instagramable' culture on Instagram. The author examines this complexity using the lens of Jean Baudrillard in writings on simulation and simulacra. Baudrillard's main argument is that nothing in our culture is "real" in any sense. "Simulacrum", consider as something that is real, which is a depiction or copy of something that does not exist. Instagram is a social media that makes humans addicted to signs and symbols through "instagramable" photos and videos. This research provides knowledge about the potential reality of reality from polished photos or videos uploaded to Instagram. This study uses qualitative research with a phenomenological approach and uses dramaturgy theory (front and backstage) to reveal the reality and falsehood of "instagramable" images. This study analyzes using four stages, namely reflection of the deep reality, covering and denaturing the deep reality, covering the absence of deep reality, having nothing to do with any reality; it is its pure simulacrum. The result of this research is that simulacra are more than a process. Each stage carried out by Instagram users characterizes a level of simulation. Research gives insight to us that "instagramable" simulations are imaginations that are not entirely true or not true]]>
<![CDATA[Peningkatan Literasi Kesehatan Digital Bagi Ibu-Ibu Rumah Tangga Di Posyandu Flamboyan, Bekasi ]]>
<![CDATA[Rut Rismanta Silalahi]]>;
<![CDATA[Puri Bestari Mardani]]>;
<![CDATA[Maria Febiana Christanti]]>
<![CDATA[ Journal of Dedicators Community Vol 4, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jdc.v4i1.993
<![CDATA[Internet allows people to access various types of information, including health information. The problem is not all of the health information that circulating through Internet come from reliable sources. This community service intended to enhance the digital literacy on health information for the housewives in Flamboyan integrated healthcare center, Bekasi. Digital health literacy known as e-health literacy is the ability to seek, find, understand, and appraise health information from electronic sources and apply the knowledge gained to addressing or solving a health problem. These abilities are important especially for housewives since scientific research shows that there is a significant correlation between the levels of mother’s literacy and the health of family. Through this community service, the housewives in Flamboyan integrated healthcare center were trained to detect hoax through a simple fact-checking process. We found out that none of the participants know how to verify the health information that they get through social media or messaging application. They were only suspicious about the information that they get if the information contains title, content, or image that does not make sense. This community service has successfully shared the effective and simple way for housewives to do fact-checking process of health information with their own smartphones.]]>
<![CDATA[EXPERIENTIAL MARKETING DALAM PENGEMBANGAN PARIWISATA BERKELANJUTAN PASCA BENCANA DI PROVINSI BANTEN ]]>
<![CDATA[Intan Putri Cahyani]]>;
<![CDATA[Maria Febiana Christanti]]>
<![CDATA[ Jurnal Komunikasi dan Kajian Media Vol 5, No 2 (2021): JURNAL KOMUNIKASI DAN KAJIAN MEDIA ]]>
Publisher : <![CDATA[Universitas Tidar ]]>
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DOI: 10.31002/jkkm.v5i2.3796
<![CDATA[Pariwisata rentan terhadap bencana seperti yang dialami oleh Provinsi Banten. Baru saja berusaha pulih dari bencana tsunami dan gempa bumi, kini mereka dihadapkan dengan pandemic covid-19. Pariwisata pasca bencana membuat orang mengalami perubahan perilaku konsumsi mereka. Riset ini bertujuan untuk menguraikan experiential marketing dalam pengembangan pariwisata berkelanjutan pascabencana di Provinsi Banten. Berangkat dari metode studi kasus, data dalam Studi deskriptif kualitatif ini diperoleh melalui monitoring platform digital, FGD virtual dan data sekunder berupa webinar dan berita tentang kepariwisataan. Saat ini konsumen potensial pariwisata didominasi oleh genereasi milenial yang cenderung untuk membagikan pengalamannya melalui media sosial. Virtual Tourism melalui unggahan di media sosial menjadi pilihan terbaik saat ini sebagai bentuk dream building dan membantu menjaga minat berwisata. Exciting Banten sebagai branding pariwisata sangat berkaitan erat dengan Feel experience. Saat ini Banten telah memiliki aplikasi excitingbanten.id yang mengintegrasikan Geographic Information System dengan Bussiness Intelligent untuk membangun system pantauan potensi pariwisata yang bersifat open access dan multi resources. Bentuk digitalisasi selanjutnya adalah dengan mengintensifkan komunitas virtual seperti GenPi. Protokol kesehatan CHSE menjadi pengalaman baru dalam berwisata pasca pandemic COVID-19 dan sangat berkaitan dengan prinsip environmentally feasible dan socially acceptable. Bentuk pengalaman utama dalam pariwasat pasca bencana saat ini menekankan pada unsur kesehatan, kenyamanan dan keselamatan.]]>
<![CDATA[KOMUNIKASI PASANGAN MENIKAH ANTAR BUDAYA SIPIL DENGAN MILITER MELALUI PENDEKATAN TEORI MANAJEMEN IDENTITAS ]]>
<![CDATA[Maria Febiana Christanti]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 4, No 1 (2021): Januari ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v4i1.2617
<![CDATA[Penelitian ini mendeskripsikan manajemen identitas pasangan menikah berbeda budaya sipil dengan militeryang berdampak pada komunikasi mereka saat beradaptasi. Identitas selalu mengalami perubahan dan identitas setiap pasangan tidak akan sama satu dengan yang lain, seperti: identitas suku, agama, usia, keluarga, lingkungan sosial, organisasi, dll. Proses manajemen identitas yang terjadi diantara kedua pasangan berbeda budaya sipil dengan militer akan diuraikan melalui tiga fase manajemen identitas dari Cupach & Imahori yaitu: trial and error, enmeshment, and renegotiation. Penelitian ini menggunakan pendekatan konstruktivis dengan menggunakan teori manajemen identitas Sifat penelitian adalah deskriptif dan memakai metode fenomenologi. Teknik pengumpulan data menggunakan wawancara mendalam. Hasil dari penelitian ini terungkap bahwa pasangan yang memiliki banyak perbedaan lebih sulit melakukan proses renegotiation yakni mengelola face diri sendiri atau face pasangan dengan mencari persamaan perspektif apakah mengutamakan nilai atau norma budaya sendiri sebagai warga sipil atau mengutamakan nilai atu norma sebagai militer.]]>
<![CDATA[Pemanfaatan Media Sosial Sebagai Sarana Jurnalisme Warga, Desa Baros ]]>
<![CDATA[Puri Bestari Mardani]]>;
<![CDATA[Maria Febiana Christanti]]>;
<![CDATA[Lusia Handayani]]>
<![CDATA[ IKRA-ITH ABDIMAS Vol 5 No 2 (2022): IKRAITH-ABDIMAS No 2 Vol 5 Juli 2022 ]]>
Publisher : <![CDATA[Universitas Persada Indonesia YAI ]]>
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<![CDATA[Kehadiran internet serta pesatnya perkembangan teknologi informasi dankomunikasi telah mengubah peran masyarakat dari hanya sebagai konsumeninformasi menjadi produsen serta distributor informasi. Salah satu bentuk aktivitasdari budaya partisipatif adalah citizen journalism (jurnalisme warga). Pemberitaanmengenai layanan publik yang dibuat oleh warga dapat membantu untukmeningkatkan pelayanan publik juga dapat menunjang pembangunan desa.Meskipun demikian, informasi yang kita inginkan di ruang publik tentunya tidaksekedar ‘keluh-kesah’ yang mengarah pada opini pribadi. Inti dari jurnalisme wargaitu sendiri mendorong masyarakat memberikan fakta, sehingga opini pribadi tidakdapat dikatakan sebagai berita. Sasaran dari kegiatan ini adalah pada pengurus desaBaros karena memang karang taruna desa ini yang diandalkan dalam mengurus arusinformasi Desa Baros. Tujuan dari kegiatan abdimas ini adalah untuk memberikanpemahaman akan pemanfaatan media sosial sebagai sarana yang dapat digunkanuntuk menyampaikan berita jurnalisme warga. Hasil yang diperoleh melaluikegiatan ini adalah desa Baros memiliki sarana untuk menyalurkan jurnalismewarga yaitu memalui media sosial instragram. Selama kegiatan ini dilakukanterdapat lebih dari lima unggahan berita yang diunggah pada laman instrgram DesaBaros. Meskipun demikian, berita yang diunggah sebagian besar masih berupa fotodokumentasi dan belum berupa berita lengkap sesuai kaidah pemberitaan yang ada]]>
