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All Journal MediaTor: Jurnal Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Indonesian Perspective Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia MetaCommunication; Journal Of Communication Studies IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Mandala: Jurnal Ilmu Hubungan Internasional Semiotika: Jurnal Komunikasi IKRA-ITH ABDIMAS Simulacra Communication DIALEKTIKA Avant Garde Jurnal Abdimas Ilmiah Citra Bakti (JAICB) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat IKON Jurnal Signal INCOME: Indonesian Journal of Community Service and Engagement Analogi

Prihatiningsih, Witanti

Fakultas Ilmu Sosial Dan Ilmu Politik UPN “Veteran” Jakarta

Author-ID : 4145761

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PENGARUH PESAN IKLAN SLO DENGAN SIKAP KHALAYAK TERHADAP KEINGINAN MEMBUAT SLO Windhi Tia Saputra; Witanti Prihatiningsih
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research discusses about the public service announcements message from the Ministry of Energy and Mineral Resources (ESDM). Subject of this research is Sertifikat Laik Operasi (SLO) advertisement. The purpose of this study was to determine the effect of SLO advertising messages exposure with public attitudes towards the desire to apply SLO. This study uses a quantitative method with linear regression analysis. The population in this study were active students of FISIP UPN "Veteran" Jakarta, with total 1,202 students. By using Slovin purposive sampling techniques and formulas, it results in a sample size of 92 students. The theory used in this research is the theory of cognitive response. Based on the result data collected, there is a significant and strong relationship between advertising messages SLO with public attitudes towards the desire to apply SLO. Also, SLO advertising messages has an influence on the attitude of the public desire to apply SLO.

Sprite’s Advertisement Myth Versus The Reality in Television Based on Islamic Perspective Fitria Ayuningtyas; Witanti Prihatiningsih
Karsa: Journal of Social and Islamic Culture Vol. 26 No. 1 (2018)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v26i1.1418

This research analyzes about Sprite’s advertisement Myth vs Reality version on television based on Islamic Perspective. The company would like to offer the freshness of the product with an extra ordinary Advertisement. This research applied the semiotic perspective from Roland Barthes to analyze connotation, denotation, myth and ideology to find the message behind the advertisement and relate this issue with Islamic perceptive. This research used qualitative approach and semiotic analysis method. The primary data was Sprite’s advertisement Myth vs Reality version. The secondary data was literary review and other information (website) that related with the object. The analysis data of this research used semiotic model from Roland Barthes. This research analyzed all communication icons and cinematographic aspects in the Advertisement. The researcher indicated that the advertisement urges people to think logically. It urges people to understand that a drink cannot make them suddenly rich or get the ideal couple without doing nothing. Among the ways of thinking that deviate from the truth according to Islamic perspective is believe in khurafat and myth. Whereas Sprite is just a soft drink with lemon flavour.

Komunikasi Terapeutik pada Lansia di Graha Werdha AUSSI Kusuma Lestari, Depok Fitria Ayuningtyas; Witanti Prihatiningsih
MediaTor (Jurnal Komunikasi) Vol 10, No 2 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i2.2911

Semakin tua umur seseorang, maka semakin rentan seseorang tersebut akan kesehatannya. Terdapat banyak bukti bahwa kesehatan yang optimal pada pasien lanjut usia tidak hanya bergantung kepada kebutuhan biomedis semata namun juga bergantung kepada kondisi disekitarnya, seperti perhatian yang lebih terhadap keadaan sosialnya, ekonominya, kulturalnya bahkan psikologisnya dari pasien tersebut. Tujuan penelitian ini untuk mengetahui bagaimana komunikasi terapeutik yang baik bagi lansia khususnya yang berada di panti werdha. Metode yang digunakan pada penelitian ini yaitu metode kualitatif. Penelitian ini difokuskan pada studi kasus. Penulis juga menggunakan teknik observasi yaitu salah satu teknik pengumpulan data dalam penelitian apapun, termasuk penelitian kualitatif. Berdasarkan observasi langsung penulis ke Graha Werdha Aussi Kusuma Lestari, pasien lansia sangat memerlukan komunikasi yang baik dan empati serta perhatian yang “cukup” dari berbagai pihak. Banyak hambatan dari komunikasi terapeutik pada pasien lansia yang terjadi, namun dalam kasus ini yang banyak terjadi di panti werdha yaitu resisten. Perilaku resisten biasanya diperlihatkan oleh pasien pada masa penyembuhan terhadap penyakit tertentu dikarenakan adanya rasa lelah, marah dan sedih terhadap penyakit yang diderita olehnya. Hasil dari penelitian ini yaitu harus adanya pendekatan untuk berkomunikasi pada pasien lansia dengan baik. Oleh karena itu komunikasi terapeutik harus dapat diimplementasikan secara optimal bagi pasien lansia.

HUBUNGAN ANTARA KOMUNIKASI TELEMARKETING ASURANSI DENGAN SIKAP CALON PELANGGAN TERHADAP TELEMARKETER [Relations Between Insurance Telemarketing Communication and Potential Customer’s Attitude Towards Telemarketers] Rut Rismanta Silalahi; Witanti Prihatiningsih; Ratu Laura M P B
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

ABSTRACT Telemarketing of insurance products is used by many companies because it is considered as simple, inexpensive and effective way to reach more customer. However, the potential customer may have different attitudes toward this method. They may be happy to receive such calls, but some of them might feel annoyed and inconvenienced. This study aims to find out whether there is a relation between insurance telemarketing communication and potential customer's attitude towards telemarketers. Using Instrumental Model of Persuasion, we took two factors into account: telemarketer as source factor and content of the call as message factor. The population of this quantitative research is potential customer who had been called by insurance telemarketers in Jakarta. We used snowball sampling technique and collected data through observation, questionnaire, interview and literature study. As the result, we found a significant and strong relation between insurance telemarketers and the attitude of potential customers. There is also a significant relation between messages delivered by telemarketers and the attitudes of potential customers, but with weak coefficient of closeness.Keywords: Telemarketing Communication, Telemarketer, Attitudes, Instrumental Model of Persuasion.

KONSTRUKSI MAKNA RITUAL PEMAKAMAN BUDAYA TIONGHOA DI HEAVEN MEMORIAL PARK BOGOR Ahmad Zakki Abdullah; Witanti Prihatiningsih; Ratu Laura M B P
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

AbstractThe burial or funeral for the deceased is a serious problem for ethnic Chinese. If the ordinance and procedure is incorrect, it will have an impact on the plight of the family. Heaven Memorial Park Bogor is a cemetery located on a hill and designed in harmony with aspects of Feng Sui and modern arrangement. This study aims to find out the construction of the meaning of Chinese Culture funeral rituals at Heaven Memorial Park Bogor. This research uses Erbert Blumer Symbolic Interaction theory. The method used is qualitative with phenomenology approach. The data were taken from Chinese families who buried their relatives at the Heaven Memorial Park cemetery in Bogor. The results showed that ethnic Chinese buried their relatives in the Heaven Memorial Park Bogor based on hereditary cultures, honoring ancestors, seeking blessings and Feng Sui. The conclusion of this research stated that ethnic Chinese retain their traditions and rituals from generation to generation based on their religions and beliefs. Key Word: Funeral Rituals, Tionghoa, Heaven Memorial Park Bogor AbstrakTata cara penguburan atau pemakaman orang yang sudah meninggal merupakan masalah serius bagi etnis Tionghoa, karena jika tata caranya tidak benar, maka akan berdampak pada nasib buruk keluarga yang ditinggalkan. Heaven Memorial Park Bogor merupakan sebuah pemakaman yang berada di atas bukit dan dirancang selaras dengan aspek-aspek Feng Sui dan penataan modern. Penelitian ini bertujuan mengetahui konstruksi makna ritual pemakaman Budaya Tionghoa di Heaven Memorial Park Bogor. Penelitian ini menggunakan teori Interaksi Simbolik Erbert Blumer. Metode yang digunakan kualitatif dengan pendekatan fenomenologi. Pengambilan data diambil dari keluarga Tionghoa yang memakamkan kerabatnya di pemakaman Heaven Memorial Park Bogor. Hasil penelitian menunjukkan bahwa etnis Tionghoa memakamkan kerabatnya di tempat tersebut berdasarkan budaya turun temurun, menghormati leluhur, mencari keberkahan dan Feng Sui. Kesimpulannya, etnis Tionghoa mempertahankan tradisi serta ritual secara turun temurun berdasarkan agama dan kepercayaan yang dianut. Kata Kunci: Ritual Pemakaman, Tionghoa, eaven Memorial Park Bogor

ANALISIS SEMIOTIKA TERHADAP IKLAN SPRITE EDISI MITOS VS KENYATAAN DI TELEVISI Witanti Prihatiningsih
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 2 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i2.952

This research analyzes the Myth Vs Reality edition of Sprite advertisement. The company wants to offer the freshness of the product with the advertisement. This research applies the semiotic perspective from Roland Barthes to analyze connotation, denotation, myth and ideology to find the message behind the advertisement. This research uses qualitative approach and semiotic analysis method. The primary data is Myth Vs Reality edition of Sprite advertisement record. The secondary data is literary review and other information. This researcher analyzes the advertisement with the semiotic model from Roland Barthes. This researcher analyzes all communication icons and cinematographic aspects in the advertisement. Finally, researcher concludes that the advertisement urges people to think logically. It urges people to understand that a drink cannot make them suddenly rich or get the ideal lover without doing nothings. However, a drink makes the body fresh and Sprite is a lime-flavored soda that can make the body fresh.Keywords: Advertisement, Semiotics, Roland Barthes

MOTIF PENGGUNAAN MEDIA SOSIAL INSTAGRAM DI KALANGAN REMAJA Witanti Prihatiningsih
Communication Vol 8, No 1 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

ABSTRACTThe technology which growing from time to time makes someone becoming more activein using social media. Cell phone companies developed its services (3G, 4G, HSDPA,EVDO and others) to support those needs. Social media are became inseparable inteenagers daily life, where they can share informations or doing other things for fun. Itbecomes needs for them. Instagram is one type of social media that's currently widelyused by teenagers. The question is, whether those needs can be fulfilled or not viainstagram. The researcher wanted to see instagram usage patterns among teenagers. Thisstudy used descriptive qualitative method, with five active teens which using instagramas samples or informants. Data collection techniques are observation, interview andcollecting documents in the form of photos and other important files that support thisresearch. From the results, it can be concluded that Instagram is a social media that isable to meet one's needs. Those are cognitive needs, affective needs, personal integrationneeds, the needs for social integration and the needs for escapist.Keywords : social media, instagram, teenagersABSTRAKTeknologi yang berkembang dari waktu ke waktu membuat seseorang menjadi lebih aktifdalam menggunakan media sosial.Perusahaan telepon seluler pun mengembangkanberagam layanan (3G, 4G, HSDPA, EVDO dan lain-lain) untuk mendukung kebutuhantersebut. Sosial media menjadi tak terpisahkan dalam kehidupan sehari-hari di kalanganremaja, di mana mereka dapat berbagi informasi atau melakukan hal-hal lain untukbersenang-senang. Hal ini menjadi kebutuhan bagi mereka. Instagram adalah salah satujenis media sosial yang saat ini banyak digunakan remaja. Pertanyaannya adalah, apakahkebutuhan tersebut dapat dipenuhi atau tidak melalui Instagram. Peneliti ingin melihatpola penggunaan instagram di kalangan remaja. Penelitian ini menggunakan metodedeskriptif kualitatif, dengan lima remaja aktif yang menggunakan instagram sebagaisampel atau informan. Teknik pengumpulan data dalam penelitian ini adalah observasi,wawancara dan mengumpulkan dokumen berbentuk foto dan file lainnya. Dari hasilpenelitian, dapat disimpulkan bahwa Instagram adalah media sosial yang mampumemenuhi kebutuhan seseorang, yakni kebutuhan kognitif, afektif, integrasi pribadi,integrasi sosial dan berkhayal.Kata Kunci: media sosial, instagram, remaja

PENGARUH KREDIBILITAS AGEN ASURANSI TERHADAP SIKAP NASABAH DALAM MEMBELI POLIS (Analisis Regresi mengenai keterpercayaan, keahlian dan daya tarik agen asuransi terhadap sikap pemilik asuransi di Kota Sukabumi) Witanti Prihatiningsih; Fitria Ayuningtyas
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.620

Companies must have their own criteria for their sales agents, start from how tospeak in front of potential customers, personal appearance and knowledge aboutthe products and the company itself. The credibility of sales or marketing agentswill make their companies have a good reputation. Insurance agents also trainedby company to introduce the products until someone willing to buy the productsand become their loyal customer. This research aims to determine whether thereis any significant impact of insurance agent’s credibility to customer’s attitude inbuying a policy. The long-term results of the research can be used ascommunication competence for agents to persuade potential customers, whoprobably initially not interest to buy the products, became a loyal customer. Thisresearch is causal quantitative research. This research used regression analysisto determine the impact of insurance agent’s credibility to customer’s attitude inbuying policy. The data collection techniques used questionnaires that distributedto the respondent. The respondent of this research were people who haveinsurance in the city of Sukabumi, West Java. The sampling technique in thisresearch was purposive sampling. The theory that used in this research wassource credibility. The results of this research indicate that trustworthiness,expertise, and attractiveness of insurance agents have a significant impact tocustomer’s attitude in buying a policy. From the three components, the mostimportant thing is the expertise. The expertise of insurance agent has a highestscore compare with trustworthiness and attractiveness of insurance agent.

Impact of talk shows and variety show television programs viewership on political interest among Indonesian college students Drina Intyaswati; Fitria Ayuningtyas; Witanti Prihatiningsih; Made Oktavia Vidiyanti
SIMULACRA: JURNAL SOSIOLOGI Vol 5, No 1 (2022)
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/sml.v5i1.13964

Television, with a larger audience than other mass media in Indonesia, can improve youth engagement in politics, or at least their curiosity about politics. Previous studies showed inconclusive results concerning the effects of television viewing and political interest. However, the current study assessed the effect of talk shows and variety show viewership on college students’ political interests. A survey was conducted of 400 college students at Universitas Pembangunan Nasional Veteran Jakarta (UPNVJ), Jakarta, Indonesia, using a stratified sampling technique and data analysis with multiple linear regression analysis. The results verified that talk shows and variety show viewership directly relate to the political interest in youth. Variety show viewership has a negative relationship, which means that political interest decreases as viewing of variety show increases. Television use, talk show viewership, and political knowledge positively correlate with political interest. The author suggests a sample from a broader geographical area in the future. Furthermore, the conceptualization of variety shows should be examined more.

PENGGUNAAN INTERNET SEBAGAI MEDIA INFORMASI OLEH MAHASISWA UPN “VETERAN” JAKARTA Iswahyuni Iswahyuni; Witanti Prihatiningsih; Surahmad Surahmad
JURNAL SIGNAL Vol 5, No 2 (2017): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

ABSTRAK Teknologi berbasis internet terus berkembang dari waktu ke waktu. Bahkan, sebagian orang kini mendapat lebih banyak informasi melalui media internet. Banyak manfaat dari internet, salah satunya sebagai media komunikasi, hiburan, mencari teman, dan sumber informasi. Penelitian ini bertujuan untuk mengetahui penggunaan internet sebagai media informasi oleh mahasiswa UPN “Veteran” Jakarta. Metode yang digunakan adalah kuantitatif dengan analisis deskriptif. Populasi dalam penelitian ini adalah mahasiswa UPN “Veteran” Jakarta. Pengambilan sampel menggunakan rumus Slovin dengan teknik sampelnya adalah strata proporsional. Teori yang digunakan dalam penelitian ini adalah uses and gratification. Hasil dalam penelitian ini menunjukkan bahwa internet yang disediakan oleh UPN "Veteran" Jakarta lebih banyak dimanfaatkan mahasiswa untuk memenuhi kebutuhan afektif, kemudian dilanjutkan dengan kognitif, integrasi sosial, berkhayal, dan yang terakhir integrasi personal. Kata kunci: internet, uses and gratification, kebutuhan informasi ABSTRACT Internet-based technology continues to evolve over time. In fact, some people are now getting more information through the internet. Many benefits come from the internet, such as medium of communication, entertainment purposes, looking for friends, and source of information. This study aims to determine the use of the Internet as a medium of information by students UPN "Veteran" Jakarta. The method used in this study is a quantitative with descriptive analysis. The population in this study is UPN "Veteran" Jakarta students. Sample collecting method is Slovin formula, while the sample technique is strata proportional. The theory used in this research is using and gratification. The results in this study indicate that the internet provided by UPN "Veteran" Jakarta is mostly used by students to meet affective and cognitive needs, social integration, fantasizing, and personal integration. Key words: internet, uses and gratification, information needs

Co-Authors Aan Setiadarma Ahmad Zakki Abdullah Ayu Widya Lestari Drina Intyaswati Farida Farida Fitria Ayuningtyas Harliantara Harliantara Indar Amila Azizah Istiyanto, S Bekti Iswahyuni Iswahyuni Iswahyuni Iswahyuni Luqman Hakim Made Oktavia Vidiyanti Musa Maliki Nurul Hikmah, Reva Nur’annafi Farni Syam Maella Ratu Laura M P B Ria Maria Theresa Rut Rismanta Silalahi S. Bekti Istiyanto Seprina, Wa Ode Surahmad Surahmad Surahmad, Surahmad Syammaella, Nur'annafi Farni Wahyuningratna, Ratu Nadya Windhi Tia Saputra

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