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All Journal EKSPANSI Journal of Economicate Studies IEJST (Industrial Engineering Journal of the University of Sarjanawiyata Tamansiswa) KASBANA : Jurnal Hukum Ekonomi Syariah DEVELOPMENT : Journal of Community Engagement International Journal of Education and Social Science (IJESS) Journal of Applied Islamic Economics and Finance Jurnal Dimamu Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Gunung Djati Conference Series Research Horizon Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) International Journal of Linguistics, Communication, and Broadcasting
Yuni Mayanti
UIN Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Utilization of Social Media as a Marketing Tool for Startup Entrepreneurs (Case Study of Mpasi Tibiya in Cicalengka Bandung) Suherman, Jajang; Andani, Riva; Sarusu, Armansyah M.; Kusnara, Hasti Pramesti; Rohmanto, Ricky; Mayanti, Yuni
International Journal of Linguistics, Communication, and Broadcasting Vol. 3 No. 3 (2025): International Journal of Linguistics, Communication, and Broadcasting
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijlcb.v3i3.264

Abstract

Micro, Small, and Medium Enterprises play a strategic role in the Indonesian economy, particularly in creating jobs and encouraging innovation. One sector that continues to rapidly develop is the food and beverage business, including baby food. In this regard, social media has become an important tool that allows novice entrepreneurs to market their products more effectively and efficiently. Digitalization and technological development have changed the way business is conducted, including in marketing strategies. Social media provides a great opportunity for budding entrepreneurs to reach a wider audience without incurring high costs. In this context, the 'MPASI Tibiya' business uses platforms like Instagram and WhatsApp to promote their baby food products, which are designed to meet the nutritional needs of children aged 6 to 24 months. Marketing through social media allows MPASI Tibiya to build a closer relationship with consumers. Content such as daily menu information, customer testimonials, and visual promotions become effective tools to attract the attention of young mothers who are active in the digital world. With this approach, entrepreneurs not only expand the market but also create consumer trust in the quality of their products. However, the use of social media also presents various challenges. Increasingly tight competition in the digital world, changes in platform algorithms, and criticism from customers can become obstacles in building a positive image. Therefore, an engaging and adaptive content strategy is needed to face the continuously evolving market dynamics.
Pengaruh Current Ratio dan Quick Ratio terhadap Return on Assets pada Sektor Healthcare yang Terdaftar di BEI Tahun 2021 – 2023 Mayanti, Yuni; Barkah, Muhammad Caesario
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 1 (2025)
Publisher : Masoem University

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Abstract

This study aims to obtain empirical evidence regarding the effect of the current ratio (CR) and quick ratio (QR) on return on assets (ROA) in the healthcare sector listed on the Indonesia Stock Exchange in 2021-2023. This study uses secondary data in the form of annual reports. The population used was 36 healthcare companies and the sample was determined at 11 companies using purposive sampling. The research method uses descriptive research with a quantitative approach. The data analysis technique uses multiple linear regression with the help of the SPSS program for Windows version 25. The results of this study explain that CR  and QR  partially affect ROA of healthcare companies listed on the Indonesia Stock Exchange and CR and QR  simultaneously have a significant effect on ROA healthcare.  
Perbedaan Rata-Rata Harga Saham Sektor Perbankan dan Farmasi dengan Perhitungan Interval Kepercayaan Mayanti, Yuni; Ruhliandini, Putri Zafira
INDUSTRIAL ENGINEERING JOURNAL of the UNIVERSITY of SARJANAWIYATA TAMANSISWA Vol 8 No 2 (2024)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/iejst.v8i2.0240205

Abstract

The capital market serves as a key economic indicator, reflecting the performance of various industrial sectors, including the banking and pharmaceutical sectors. The Covid-19 pandemic in 2020 had distinct impacts on these two sectors, which were reflected in the movement of their stock prices. This study aims to analyze the differences in the average stock prices of the banking and pharmaceutical sectors listed on the Indonesia Stock Exchange (IDX) in 2020 using the 99% confidence interval method. The data used in this study consists of stock prices obtained from the official IDX website, with a sample of 10 banking companies and 10 pharmaceutical companies selected through the purposive sampling method. The analysis results indicate a difference in average stock prices of 932.5 ± 11,388 with a 99% confidence level. The calculation using the t-student table with t = 2.88 confirms that there is a difference in the average stock prices of the banking and pharmaceutical sectors in 2020. Although, on average, the banking sector has higher stock prices, the confidence interval shows a relatively wide range, suggesting the possibility of no statistically significant difference. These findings provide valuable insights for investors in making informed investment decisions and for capital market regulators in maintaining market stability.
INTEGRASI USHUL FIQH, KAIDAH FIQH DAN FIQH IQTISHADI DALAM PRAKTIK LETTER OF CREDIT SEBAGAI TELAAH KONSEPTUAL DAN APLIKATIF Mayanti, Yuni; I Magi, Bahmid; Muharram Fauzi, Yasir; Dewi Purwanti, Amelia
KASBANA Vol 6 No 1 (2026): Januari (IN PROGRESS)
Publisher : Sekolah Tinggi Ilmu Syariah Darul Falah Bondowoso

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Abstract

Abstract This study aims to examine the integration of Usul Fiqh, Fiqh Principles, and Iqtishadi Fiqh in the practice of Letter of Credit (L/C) as an international trade financing instrument. From an Islamic economic perspective, L/C transactions involving multiple parties and contractual agreements require in-depth analysis from an Islamic legal perspective to ensure compliance with sharia principles. Ushul Fiqh provides a methodological framework for understanding legal arguments, while Fiqh Principles offer general principles that guide legal istinbat on various contemporary issues. Iqtishadi Fiqh, as a branch of fiqh that focuses on economic issues, becomes an applicable domain for the application of both disciplines. This study uses a descriptive qualitative approach with literature study as the main method. The results of the study indicate that L/C is acceptable in the Islamic economic system as long as it meets the requirements and pillars of the contract and avoids elements of riba, gharar, and maisir. Thus, the conceptual and practical integration of the three pillars of Islamic law (Ushul Fiqh, Fiqh principles, and Iqtishadi Fiqh) demonstrates that Islamic law has the flexibility and capacity to address modern economic challenges in a just, relevant, and sustainable manner. The results of this study open up opportunities for further development of Islamic financial fatwas and policies based on a comprehensive methodological understanding. Keywords: Ushul Fiqh, Kaidah Fiqh, Fiqh Iqtishadi, Letter of  Credit
Pengaruh Penggunaan Digital payment dan Literasi Keuangan Syari'ah Terhadap Perilaku Konsumtif Ruhliandini, Putri Zafira; Mayanti, Yuni; Kamali, Ahmad Nurkamali; Maharani, Indah Maharani
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1741

Abstract

The rapid development of financial technology and the massive penetration of digital payment among students raise concerns about the increase in consumptive behavior due to the transaction ease that reduces the "pain of paying". this study aims to analyze the partial and simultaneous effects of digital payment use  and sharia financial literacy on consumptive behavior in FEBI Universitas Ma’soem students. This explanatory quantitative descriptive research utilized 158 respondents selected through purposive sampling. Data analysis was performed using multiple linear regression, t-test, and F-test. The results indicate that, partially, digital payment use has a positive and significant effect on consumptive behavior, establishing it as the primary driving factor. Conversely, sharia financial literacy is partially correlated positively, significantly but weakly—a contradictory finding to sharia ethical principles. In the simultaneous model, although sharia financial literacy shows a negative direction (in line with theory), its influence is not statistically significant. Collectively, digital payment and sharia financial literacy affect consumptive behavior, contributing 39.3% of the observed variation. The main conclusion is that the dominant effect of digital payment cannot be effectively counterbalanced by sharia financial literacy knowledge alone; practical implementation of Sharia ethics is necessary to control student consumptive behavior.
Intellectual Assets, CSR, and Innovation Performance of MSMEs in Bandung Regency Mayanti, Yuni; Mintarsih, Mimin; Indraswari, Nurul Myristica
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.841

Abstract

Innovation is essential for the survival and growth of Micro, Small, and Medium Enterprises (MSMEs) amid global competition, particularly in Bandung Regency, a center of the creative economy in West Java. This study aims to analyze the role of intellectual assets and Corporate Social Responsibility (CSR) in enhancing MSME innovation performance. A qualitative descriptive method was applied through observations and interviews with ten MSMEs of varying scales. The findings reveal that intellectual assets comprising human, structural, and relational capital serve as primary drivers of innovation. Human capital stimulates creativity through knowledge and skills, structural capital ensures organizational support for continuous innovation, and relational capital facilitates collaboration with stakeholders. Integrating intellectual assets with CSR practices strengthens social legitimacy and fosters sustainable innovation aligned with the triple bottom line (people, planet, profit). CSR implementation not only improves corporate image but also promotes eco-innovation, cost efficiency, and product differentiation. The study concludes that the synergy between intellectual assets and CSR generates a unique, hard-to-imitate competitive advantage, shifting MSME innovation orientation from mere profit toward socio-environmental sustainability. These findings emphasize that strategic management of intellectual capital and CSR can serve as a foundation for MSMEs to compete in national and global markets.
Co-Authors Andani, Riva Barkah, Muhammad Caesario Dewi Purwanti, Amelia Diki Ahmad Elis Ratna Wulan Hasanah, Depi i magi, Bahmid Irma Shantilawati Jujun Jamaludin Kamali, Ahmad Nurkamali Kusnara, Hasti Pramesti Lestari, Delia Maharani, Indah Maharani Mintarsih, Mimin Muharram Fauzi, Yasir Nurul Myristica Indraswari Putri Zafira Ruhliandini Rani Putri Kusuma Dewi Rohmanto, Ricky Ruhliandini, Putri Zafira Sarusu, Armansyah M. Suherman, Jajang Yasir Muharram Fauzi