Article Per Year (5 Year)
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This Author published in this journals
All Journal EKSPANSI Journal of Economicate Studies DEVELOPMENT : Journal of Community Engagement International Journal of Education and Social Science (IJESS) Journal of Applied Islamic Economics and Finance Jurnal Dimamu Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Gunung Djati Conference Series Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) International Journal of Linguistics, Communication, and Broadcasting
Yuni Mayanti
UIN Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Utilization of Social Media as a Marketing Tool for Startup Entrepreneurs (Case Study of Mpasi Tibiya in Cicalengka Bandung) Suherman, Jajang; Andani, Riva; Sarusu, Armansyah M.; Kusnara, Hasti Pramesti; Rohmanto, Ricky; Mayanti, Yuni
International Journal of Linguistics, Communication, and Broadcasting Vol. 3 No. 3 (2025): International Journal of Linguistics, Communication, and Broadcasting
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijlcb.v3i3.264

Abstract

Micro, Small, and Medium Enterprises play a strategic role in the Indonesian economy, particularly in creating jobs and encouraging innovation. One sector that continues to rapidly develop is the food and beverage business, including baby food. In this regard, social media has become an important tool that allows novice entrepreneurs to market their products more effectively and efficiently. Digitalization and technological development have changed the way business is conducted, including in marketing strategies. Social media provides a great opportunity for budding entrepreneurs to reach a wider audience without incurring high costs. In this context, the 'MPASI Tibiya' business uses platforms like Instagram and WhatsApp to promote their baby food products, which are designed to meet the nutritional needs of children aged 6 to 24 months. Marketing through social media allows MPASI Tibiya to build a closer relationship with consumers. Content such as daily menu information, customer testimonials, and visual promotions become effective tools to attract the attention of young mothers who are active in the digital world. With this approach, entrepreneurs not only expand the market but also create consumer trust in the quality of their products. However, the use of social media also presents various challenges. Increasingly tight competition in the digital world, changes in platform algorithms, and criticism from customers can become obstacles in building a positive image. Therefore, an engaging and adaptive content strategy is needed to face the continuously evolving market dynamics.
Pengaruh Current Ratio dan Quick Ratio terhadap Return on Assets pada Sektor Healthcare yang Terdaftar di BEI Tahun 2021 – 2023 Mayanti, Yuni; Barkah, Muhammad Caesario
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 1 (2025)
Publisher : Masoem University

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Abstract

This study aims to obtain empirical evidence regarding the effect of the current ratio (CR) and quick ratio (QR) on return on assets (ROA) in the healthcare sector listed on the Indonesia Stock Exchange in 2021-2023. This study uses secondary data in the form of annual reports. The population used was 36 healthcare companies and the sample was determined at 11 companies using purposive sampling. The research method uses descriptive research with a quantitative approach. The data analysis technique uses multiple linear regression with the help of the SPSS program for Windows version 25. The results of this study explain that CR  and QR  partially affect ROA of healthcare companies listed on the Indonesia Stock Exchange and CR and QR  simultaneously have a significant effect on ROA healthcare.  
Co-Authors Andani, Riva Barkah, Muhammad Caesario Diki Ahmad Elis Ratna Wulan Hasanah, Depi i magi, Bahmid Irma Shantilawati Jujun Jamaludin Kusnara, Hasti Pramesti Lestari, Delia Putri Zafira Ruhliandini Rani Putri Kusuma Dewi Rohmanto, Ricky Sarusu, Armansyah M. Suherman, Jajang Yasir Muharram Fauzi