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All Journal Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Ilmiah Matrik METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi Sebatik IJISTECH (International Journal Of Information System & Technology) JUTEKIN (Jurnal Manajemen Informatika) METIK JURNAL Journal of Information Systems and Informatics Tematik : Jurnal Teknologi Informasi Komunikasi TEPIAN Buletin Poltanesa Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Bulletin of Information Technology (BIT) J-Icon : Jurnal Komputer dan Informatika Sasambo: Jurnal Abdimas (Journal of Community Service)
Wahyuni - Wahyuni
STMIK Widya Cipta Dharma
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences

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Journal : sebatik

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PENERAPAN VALUE DISCIPLINE STRATEGY PADA BANK KALTIM CABANG TANA PASER Wahyuni Wahyuni; Jajang Nurjaman
Sebatik Vol 18 No 1 (2017): JUNI
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.185 KB)

Abstract

Bank Daerah saat ini diharapkan mampu bersaing dengan bank-bank swasta dalam meningkatkan kualitas taraf hidup masyarakat, selain untuk dapat menghimpun dana masyarakat di daerah tersebut. Bank Kaltim Cabang Tana Paser yang merupakan bank daerah di Kabupaten Tana Paser terus berupaya untuk memberikan layanan terbaik kepada nasabahnya dalam bentuk pelayanan produk dan jasa. Sesuai dengan visinya “Menjadi The True Regional Champion yang Kuat, Kompetitif dan Kontributif dalam mendukung pertumbuhan ekonomi daerah yang berkualitas”, Bank Kaltim Cabang Tana Paser membutuhkan suatu strategi bisnis untuk mencapai visi tersebut yaitu dengan menggunakan Value Discipline Strategy. Value discipline strategy atau bisa disebut disiplin nilai pertama kali dikemukakan oleh seorang presiden dari perusahaan Treacy yaitu Michael Treacy dan Fred Wierseam. Pada dasarnya, teori ini menekankan pentingnya identifikasi terhadap segmen pasar (market segment). Menurut pand angan ini, ada tiga segmen generik, diantaranya adalah Operational Excellence,Product Leadership,Customer Intimacy. Untuk dapat menentukan jenis strategi yang tepat, maka dibutuhkan suatu analisis baik dari faktor eksternal dan internal. Setelah dilakukan analisis dapat disimpulkan bahwa jenis strategi yang tepat untuk diterapkan adalah Customer Intimacy dimana pada jenis strategi ini Bank Kaltim Cabang Tana Paserdifokuskan pada pendekatan terhadap nasabah.
Sentiment Analysis of Grab Driver Motorbike User Reviews as a Basis for Service Improvement Recommendations Mario Benediktus Weruin; Ita Arfyanti; Wahyuni Wahyuni
Sebatik Vol. 30 No. 1 (2026): June 2026
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v30i1.2837

Abstract

The development of information technology has driven the growth of application-based transportation services, one of which is Grab Motor, which is widely used by the public to meet their daily mobility needs. Service quality is an important factor influencing user satisfaction levels. One source of information that can be utilized to evaluate service quality is user reviews available on digital platforms. This study aims to analyze the sentiment of Grab Motor user reviews as a basis for developing service improvement recommendations. The data used are 200 user reviews obtained from the Google Play Store. The applied method is Lexicon-Based because it is able to identify sentiment polarity without requiring training data. The research stages include data collection, preprocessing consisting of cleansing, case folding, tokenization, normalization, and stopword removal, then continued with the assignment of sentiment scores based on the lexicon dictionary to classify reviews into positive, negative, and neutral categories. The results show that 120 reviews (60%) include positive sentiment, 50 reviews (25%) negative sentiment, and 30 reviews (15%) neutral sentiment. Model evaluation using a confusion matrix yielded an Accuracy of 89%, a Precision of 89%, a Recall of 91%, and an F1-score of 90%. The research findings indicate that the majority of users responded positively to Grab Motor's services, particularly regarding the app's ease of use and speed of service. Meanwhile, negative sentiment was still found regarding fares, pickup delays, order cancellations, and app technical issues. The results of this study are expected to serve as evaluation material and a basis for decision-making in efforts to improve service quality and Grab Motor user satisfaction.
Co-Authors Adha Trisna Lidya Aexsa Alfyano Alyudani Andayani Andayani Anwar, Rafidan David Hendrawan Ekawati, Hanifah Haristyawan, Ivan Helmelya Putri Jelita Heny Pratiwi Hidayatul Muttaqin Ita Arfyanti Ita Arfyanti Jajang Nurjaman Jhoanne Fredricka Kelik Sussolaikah Mario Benediktus Weruin Muhammad Ahsanu Qaulan Muhammad Fahmi Muhammad Ibnu Sa'ad Muhammad Ibnu Saad Saad Nila Ratna Sari Pitrasacha Adytia Pitrasacha Adytia Reza Andrea Riani Sela Rizky Zakariyya Rasyad Rizky Zakariyya Rasyad Siti Lailiyah Syamsuddin Mallala Yudha Satria Yunita Yunita Yunita Yunita