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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Enrichment : Journal of Management Jurnal Ekonomi
Arief Budiman
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Economics, Econometrics & Finance Education Social Sciences

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Welcoming The Provincial Sports Week: Self-Management Training to Improve Physical Activity and Fitness of Tasikmalaya Futsal Athletes During The Covid-19 Pandemic Lutfi Nur; Esya Anesty Mashudi; Les Pingon; Arief Budiman
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.328 KB) | DOI: 10.35568/abdimas.v5i1.2136

Abstract

Just like other sectors in society, The COVID-19 pandemic also affects the sports sector, especially athletes. Toward the provincial sports week of West Java, futsal athletes from various sub-districts in Tasikmalaya City carried out joint training activities. However, several problems were detected in these joint training activities, including short duration of training each day due to PPKM (public activity restrictions) regulations, decreased motivation of athletes for post-quarantine training and social restrictions, decreased frequency of physical activity and fitness levels, and the lack of athletes' performance during the training. Responding to these problems, the National Sports Committee of Indonesia (KONI) of Tasikmalaya City had a courtesy visit to UPI Tasikmalaya Campus. Both parties agreed to organize training activities with a practical and motivational approach, through the application of self-management techniques rooted in behavioral therapy. This training activity aims at helping athletes to manage physical activity schedules to improve their fitness and performance. The training activities were carried out for 48 hours online and offline. A series of training activities could be carried out properly and resulted in outputs in the form of (1) a paper presented in a scientific forum; (2) Publication of a scientific article in community service journals with ISSN; (3) publication in mass media; (4) other science and technology outputs; and (5) Innovation Products in the form of guidelines for the implementation of training activities.
Perilaku Konsumen dalam Pertimbangan Pembelian Tiket Melalui KAI Access berdasarkan Kualitas Jasa, Citra Merek, Persepsi Harga Widi Prayoga; Heny Hendrayati; Lutfi Nur; Arief Budiman
Jurnal Ilmu Manajemen dan Bisnis Vol 13, No 1 (2022): Jurnal Ilmu Manajemen dan Bisnis. Maret 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v13i1.42521

Abstract

Penelitian ini bertujuan untuk mencari tahu perilaku konsumen dalam pertimbangan pembelian tiket melalui KAI Access berdasarkan kualitas jasa, citra merek, persepsi harga. Penelitian ini menggunakan metode kuantitatif yang bersifat desktiptif. Penelitian ini menggunakan purposive sampling technique dan didapat sampel sebanyak 44 responden yang merupakan konsumen dari PT. KAI. Instrumen yang digunakan dalam mengumpulkan data adalah kuisioner. Hasil dari penelitian ini menunjukan bahwa lebih dari 50% responden menyetujui terkait dengan kemudahan akses, kualitas informasi, pelayanan, citra merek, persepsi harga lebih baik dari penyedia tiket lainnya. Faktor yang menyebabkan responden memesan tiket dari aplikasi atau dari website itu kebanyakan dari faktor psikologis konsumen. Kesimpulan dari penelitian ini bahwa kualitas E services KAI Access berpengaruh positif terhadap keputusan pembelian tiket. Kemampuan inovasi dan pelayanan prima menjadi salah satu aspek penting dalam meningkatkan penjualan pada suatu perusahaan.
The influence of experiential marketing on customer loyalty of sawah coffee shops in Pematangsiantar City Febriyanti Sinaga; Arief Budiman; Mira Nurfitriya
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1364

Abstract

This study was analyzed using descriptive analysis and a quantitative approach. This study aims to determine the effect of experiential marketing on customer loyalty at Sawah Coffee Shop, Pematangsiantar City. This study uses two variables, namely experiential marketing as the independent variable (X) and customer loyalty as the dependent variable (Y). The sample in this study were 50 respondents who were customers of the Sawah Coffee Shop, Pematangsiantar City, using a questionnaire as a data collection tool. This study uses quantitative research using simple linear regression analysis method. Based on the test results of the coefficient of determination, the result is 0.691. This shows that experiential marketing has an effect of 69.1% on customer loyalty and the remaining 30.9% is influenced by other factors not examined by the author.
The influence of local clothing brand product design in increasing brand awareness Ahmad Ridwan Rais; Arief Budiman; Nizza Nadya Rachmani
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1365

Abstract

Product design is one of the most important parts of the way of recognizing a brand product to improve brand awareness, which in this globalization era the appearance of a product greatly affects the interest of consumers to buy a product. Brand awareness plays an important role in maintaining consumer loyalty so that consumers still feel comfortable with the products offered. In Bandung City, Indonesia, there’s a competitive competition in global brand and local product, the innovation of local product and design play important role in raising brand awareness to compete the competition. This study aims to determine how much Local Clothing Brand product design effect on brand awareness. This study uses quantitative methods with a descriptive approach. Based research result it can be interpreted that the design has a contribution to the local product brand awareness variable of 78.2%, and discoveries likewise recommend neighborhood style clothing makers ought to accentuate creation quality, improve plan and item credits, and guarantee item customization because of customer and market needs. As a matter of fact, clients will foster brand dependability and positive informal as indicated by their previous encounters because of good quality items that are likewise creative and satisfy their assumptions.
DIGITAL MARKETING USING AISAS MARKETING FUNNEL ON SEMAKIN PEKA PRODUCTS Naura Nafisha Saadah; Arief Budiman; Ismail Yusuf
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The AISAS (Attection, Interests, Search and Share) marketing funnel has replaced AIDMA (Attention, Interest, Desire, Memory and Action), which was created expressly to reach the target audience by analyzing the continuing behavioral changes in the context of Internet technology improvements. In today's internet era, internet users can easily search for information or share information. This study investigated the sales of Semakin Peka products that experienced fluctuations in making product sales on digital marketing through social media instagram and tags analyzed using AISAS marketing funnel (Attention, Interest, Search, Action and Share). The research objective is to investigate digital marketing in the run business and conduct an evaluation of the digital marketing experienced by Travelxism. This research is carried out qualitatively descriptively and the object in this research is the Travelxism team that provides research information through observations and interviews. In the selection of informants, the researchers used purposive sampling techniques. The results of this study show that the concept of the AISAS model can meet the set of information and communication needed by the audience then the AISAS model occurs when attention arouses interest, customers start searching, then move to act and share.
Co-Authors Ahmad Ridwan Rais Esya Anesty Mashudi, Esya Anesty Febriyanti Sinaga Heny Hendrayati Ismail Yusuf Les Pingon Naura Nafisha Saadah Nizza Nadya Rachmani Nur, Lutfi Nurfitriya, Mira Widi Prayoga