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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Ekonomi Integra Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Journal of Economic, Management, Accounting and Technology (JEMATech) Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Justisia Ekonomika KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang jurnal ilmiah hospitality Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi Syariah dan Bisnis Sanskara Ekonomi dan Kewirausahaan Jurnal bintang manajemen Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Akuntan Publik Student Research Journal Cidea Journal
Agus Eko Sujianto
UIN Sayyid Ali Rahmatullah Tulungagung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Justisia Ekonomika

 1 
Islamic Branding: Analisis Pengaruh Brand Identity Terhadap Brand Awareness Wardah Kosmetik neni utami; agus eko sujianto
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i1.18058

Abstract

 This study aimed to examine the effect of Brand Identity on Brand Awareness among ASNs in Blitar Regency. The population used was 105 populations with 86 samples that fit the criteria, namely ASN and users of wardah cosmetics. Primary data is taken using a questionnaire distribution with a Likert scale of 1-5. The approach used is an associative quantitative approach. The tests carried out are validity tests, reliability tests, normality tests, simple regression tests, hypothesis tests, and coefficient of determination tests. The results of this study indicate that Brand Identity has a positive and significant effect on Brand Awareness of Wardah cosmetic products by 38.4%. Keywords: Cosmetic Industry, Islamic Branding, Brand Identity, Brand Awareness
Co-Authors Aas Ariska Achmad Shidiq Ahmad Zainal Abidin Alfi Nihayatul Rohmah Alfina Khoirun Nisa Amanda Elda Agustin Anas Basuki Angelina Agustin Suripto Annisa Fitriana Aqhiriana Qusnul Qhotimah Bayu Ardianto Binti Koniah Brilian Dwi Cahyani Dede Nurrohman Desy Meina Indrasari Dhiyah Shabnatul Lisan Elendyar Meiningtiyas Elisa Fatmawati Endang Adinda Putri Eti Mariani Fatiyatul Munawaroh Fauzan Zaky Rifai Febri Nur Rahmawati Fifi Kamalia Firmanda Faradilah Hindun Asmarani Ila Novita Anggraini Ilma Asriningtyas Indah Rizqiyah Irma Dinda Hanifah Laelatur Rohmah Mashudi Mashudi Miftakhul Huda Mochamad Arif Faizin Mokh. Fakhruddin. S Muhamat Rizki Ergianto Muhammad Syahrul Hidayat Muhammad Yoga Aditia Neni Utami Nia Kurniah Nurul Fadhilah Prim Masrokan Mutohar Putri Dwi Setyowati Rica Wahyuningsih Rika Yuli Wulansari Rini Fitriani Sigit Cahya Setyawan Singgi Baharudin Moor Siti Lailatul Masruro Thaqilla Hakunta Tina Wijayanti Wheny Widyaningsih