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All Journal Jurnal Keuangan dan Perbankan Journal of Economics, Business, & Accountancy Ventura The Indonesian Accounting Review Jurnal Terapan Abdimas IJEBD (International Journal Of Entrepreneurship And Business Development) J-MACC : Journal of Management and Accounting Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Ecopreneur.12 EKUITAS (Jurnal Ekonomi dan Keuangan) JASF (Journal of Accounting and Strategic Finance) Jurnal Abdiraja Jurnal Kedaymas Journal of Applied Management and Business (JAMB) Journal of Tourism Economics and Policy Journal of Accounting and Digital Finance IQTISHADequity jurnal MANAJEMEN JRAP (Jurnal Riset Akuntansi dan Perpajakan) Mopolayio : Jurnal Pengabdian Ekonomi Journal of Accounting and Financial Issue
Africa, Laely Aghe
Accounting Department, Universitas Hayam Wuruk Perbanas
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Journal : Journal of Applied Management and Business (JAMB)

 1 
Optimization of Integrated Digital Marketing in The Marketing Strategy of MSME Culinary Tourism Centers (SWK) Wonorejo City of Surabaya Iqbal Ramadhani Mukhlis; Robiah Al Adawiyah; Laely Aghe Africa; Diah Ekaningtyas; Arif Zeinfiki Djunaedy; Mellyza Silvy; Nur Rochmah
Journal of Applied Management and Business Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v4i1.390

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important sector in driving the Indonesian economy. The development and improvement of the MSME sector is also important to continue to strive for, one of which is through optimizing marketing strategies that are adapted to current technological and information developments. This study aims to analyze digital marketing strategies at SWK Wonorejo, Surabaya City. The research method used is descriptive qualitative with data triangulation approach. As for data collection techniques through interviews, observation, and documentation. The results showed that SWK Wonorejo combines segmentation analysis, targets and marketing mix design. In addition, an analysis of MSME sustainability and marketing implementation was carried out. MSME actors in SWK Wonorejo has marketed their products online through optimizing digital marketing media such as websites, Instagram, Google Business, and other media that can help market products effectively and efficiently.
Co-Authors Agustina Ratna Dwiati, Agustina Ratna Agustinus Kismet Nugroho Jati Ali Soebijanto Arif Z Djunaedi Arif Zeinfiki Djunaedi Arlinda, Rezza Auliya, Siti Ikrimatul Damayanti Damayanti Dewi Ayu Wulandari, Dewi Ayu Diah Ekaningtias Diah Ekaningtyas Dian Oktarina Dian Oktarina Diyah Pujiati Dzaky Nurul Ervan Pranata Panca Falina Aisyah Tasiyah Farihatul Ula Riskiya Hanifah Syafi’i Ikhwan Kholid Iklimatus Suryani Immanuel Candra Irawan Innaya Rizki Arsanti Iqbal Ramadhani Mukhlis irawan, Immanuel Candra Irwandi, Sony Agus Jhonatan Trafalgar Joicenda Nahumury Jowi Ratna Sari Kautsar Riza Salman Khalifaturofi'ah, Sholikha Oktavi Kholid, Ikhwan Kurniawan, Raden Mellyza Silvy Muhammad Taufiqul Hafizh Mustika Dewi Nanang Shonhadji Nasution, Zubaidah Nidhom Hidayatulloh Siswoyo Novi Darmayanti Novi DARMAYANTI Nur Rochmah Nur Suci IMM Oktarina, Dian Pahlevi, Mohammad Reza Pepie Diptyana Puspitaningrum, Dina Intan Raka Mahyudin Hakiki Reza Tianto Reza Tianto, Reza Rezza Arlinda Sarwendhi Rikah RIKAH Robiah Al Adawiyah Salsabila Alifah Arifianti Sandra Eka Aprilia Sari, A.A Pt. Agung Mirah Purnama Siti Ikrimatul Auliya Soni Agus Irwandi Suhardiyah, Martha Sulistiyas Larasati Sunani, Avi Titis Puspitaningrum D.K Trafalgar, Jhonatan Vonny Comelia Yulkhaq , Muhammad Yoga Fatahillah Zubaidah Nasution