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All Journal KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Journal of Applied Management and Business (JAMB)
Diah Ekaningtyas
Universitas Hayam Wuruk Perbanas
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Socialization of Pokdarwis Website as Manager of the Medokan Ayu Mangrove Gardens, Surabaya: Sosialisasi Website Pokdarwis Sebagai Pengelola Kebun Raya Mangrove Medokan Ayu Surabaya Hariadi Yutanto; Ellen Theresia Sihotang; Romi Ilham; Diah Ekaningtyas; Kartika Marta Budiana
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 1 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i1.4645

Abstract

Medokan Ayu Mangrove Botanical Garden is managed by the Medokan Ayu Tourism Awareness Group (Pokdarwis). Pokdarwis has 54 Micro, Small and Medium Enterprises (MSMEs). The management of the Pokdarwis organization and the Medokan Ayu Mangrove Gardens is still in manual way. Pokdarwis management `s views they need information systems and technology to overcome them. This condition was increasingly needed when the Medokan Ayu Pokdarwis had to temporarily close the Medokan Ayu Mangrove Botanical Gardens due to restrictions on community activities to stop the spread of Covid-19. Perbanas Hayam Wuruk University (UHW) partnership team provides a solution by presenting the Pokdarwis website with an online network. The website is socialized on how to operate, equipped with features that are integrated with MSMEs. The results of the socialization based on the evaluation provided benefits for a number of participants, so the PKM team was still providing assistance for the operation of the website. Pokdarwis Medokan Ayu also hopes that the socialization will continue in the future.
Optimization of Integrated Digital Marketing in The Marketing Strategy of MSME Culinary Tourism Centers (SWK) Wonorejo City of Surabaya Iqbal Ramadhani Mukhlis; Robiah Al Adawiyah; Laely Aghe Africa; Diah Ekaningtyas; Arif Zeinfiki Djunaedy; Mellyza Silvy; Nur Rochmah
Journal of Applied Management and Business Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v4i1.390

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important sector in driving the Indonesian economy. The development and improvement of the MSME sector is also important to continue to strive for, one of which is through optimizing marketing strategies that are adapted to current technological and information developments. This study aims to analyze digital marketing strategies at SWK Wonorejo, Surabaya City. The research method used is descriptive qualitative with data triangulation approach. As for data collection techniques through interviews, observation, and documentation. The results showed that SWK Wonorejo combines segmentation analysis, targets and marketing mix design. In addition, an analysis of MSME sustainability and marketing implementation was carried out. MSME actors in SWK Wonorejo has marketed their products online through optimizing digital marketing media such as websites, Instagram, Google Business, and other media that can help market products effectively and efficiently.
Co-Authors Africa, Laely Aghe Arif Zeinfiki Djunaedi Ellen Theresia Sihotang Hariadi Yutanto Iqbal Ramadhani Mukhlis Kartika Marta Budiana Mellyza Silvy Nur Rochmah Robiah Al Adawiyah Romi Ilham