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All Journal Journal of Industrial Engineering Management Al Tijarah Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri SEIKO : Journal of Management & Business Barometer IJIES (International Journal of Innovation in Enterprise System) RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi International Journal of Science, Engineering and Information Technology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences eProceedings of Engineering Majalah Ilmiah METHODA RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Maria Dellarosawati Idawicaksakti
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Perancangan Strategi Pemasaran Untuk Meningkatkan Pendapatan ByAyussa Menggunakan Metode QSPM Rachman, Arief; Idawicaksakti , Maria Dellarosawati; Praptono, Budi
eProceedings of Engineering Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Situasi pascapandemi COVID-19 berangsurangsur kembali normal. Pandemi COVID-19 telah berdampakpada banyak sektor dan subsektor perekonomian global.Penurunan daya beli suatu produk terlihat di kalanganmasyarakat di seluruh dunia saat mereka bersiap menghadapikemungkinan terburuk pada saat itu. Negara-negaramengambil langkah-langkah untuk memperkuat perekonomianmereka agar bisa pulih lebih cepat dari pandemi yang dialami.Usaha Mikro, Kecil, dan Menengah (UMKM) termasuk sektoryang terkena dampak pandemi COVID-19. ByAyussamerupakan UMKM yang bergerak di bidang industri Makanandan Minuman. ByAyussa fokus menjual nasi bakar sebagaimenu utamanya, dan juga menawarkan makanan lain sepertiGyu Don, bihun goreng dadakan, nasi campur Bali, dan masihbanyak lagi. Tujuan utama dari penelitian ini adalah untukmengetahui mengapa ByAyussa sering gagal mencapai targetpenjualan bulanannya. Untuk mengatasi permasalahan yangdihadapi ByAyussa, digunakan metode analisis SWOT(Strengths, Weaknesses, Opportunities, Threats) dan QSPM(Quantitative Strategic Planning Matrix). Analisis SWOTdilakukan untuk mengetahui faktor internal dan eksternal yangmempengaruhi kinerja ByAyussa. Keunggulan ByAyussadiketahui antara lain penggunaan bahan-bahan lokal danorganik, menu yang beragam, serta pengelolaan keuangan yangbaik. Namun ada juga kelemahannya, seperti rendahnyakesadaran merek dan keterlibatan pelanggan yang tidakkonsisten. Analisis eksternal mengungkap peluang sepertimeningkatnya tren makanan sehat dan permintaan bahanbahan sehat. Di sisi lain, terdapat ancaman, antara lainpersaingan yang ketat dan permintaan konsumen yangberubah-ubah. Berdasarkan analisis yang dilakukan, metodeQSPM digunakan untuk memprioritaskan alternatif strategi.Strategi yang dipilih bertujuan untuk mengatasi kelemahan,memaksimalkan peluang yang ada, dan memitigasi ancamanterhadap ByAyussa. Strategi tersebut antara lain penetrasipasar melalui upaya pemasaran, memaksimalkan keterlibatanpelanggan melalui program loyalitas, meningkatkan kegiatanpromosi untuk menjangkau lebih banyak konsumen,berkolaborasi dengan influencer lokal yang selaras denganByAyussa, memperkuat kampanye pemasaran untukmenunjukkan manfaat penggunaan bahan-bahan lokal danorganik, serta tetap responsif terhadap tuntutan konsumen.Strategi yang dirumuskan diharapkan dapat memberikankontribusi terhadap penjualan ByAyussa, memperluas pangsapasar, dan memperkuat posisinya dalam persaingan industri.ByAyussa sebaiknya mempertimbangkan penerapan strategitersebut sambil memantau tren pasar dan preferensi konsumenagar mudah beradaptasi dan tetap kompetitif di masa depan. Kata Kunci - ByAyussa, Kinerja Penjualan, Analisis SWOT, QSPM, Rekomendasi Strategis
Business Design and Feasibility Analysis of Barbercome Startup Esti Retno Listiyani; Maria Dellarosawati Idawicaksakti; Tiara Verita Yastica
JTI: Jurnal Teknik Industri Vol 10 No 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v10i2.32076

Abstract

Barbercome is a startup in the hair care industry, founded in 2023. Barbercome is a mobile application that accommodates barbershops and barbers, allowing users to order home-based haircut services and make barbershop queue reservations. This application is a solution for customers who are often busy with their daily activities, have a busy work schedule, and lack free time to go to the barbershop. Many customers postpone or skip hair treatments due to inconveniences such as cuts that are not as expected, prices that are not commensurate with the quality of service, long waiting times even though they have made an appointment in advance, rushed or unfriendly service, unclean or too crowded barbershop conditions, and barber skills in handling certain types of hair are lacking. As a new business, Barbecome needs to conduct a feasibility analysis to determine whether it is feasible to run or not. The location of this business is in Bandung City. Based on the financial feasibility calculation results, the NPV value was obtained for IDR 75,547,341, PBP of 2.7, and IRR of 28.96%. Based on the feasibility and sensitivity calculations results, it can be concluded that the Barbercome startup business design is feasible to run.  Keywords: Barbercome, Feasibility Analysis, NPV, PBP, IRR
Perancangan Perbaikan Program Komunikasi Pemasaran pada Zflora Gardening Menggunakan Metode Benchmarking dengan Tool Analytical Hierarchy Process (AHP) Anggita Putri Ilsanty; Maria Dellarosawati Idawicaksakti; Meldi Rendra
Majalah Ilmiah METHODA Vol. 14 No. 3 (2024): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methoda.Vol14No3.pp377-391

Abstract

Zflora Gardening is a business actor that is developing and competing in the field of ornamental plants, having been established since 1995. There are obstacles in running the business with the sales target that was set in 2019 being unable to be achieved. It is known from the small number of Instagram account followers compared to other competitors. Another factor is the low level of brand awareness obtained when obtaining results based on a preliminary survey. Zflora Gardening has not been able to optimize the implementation of its marketing communications. This research produces an integrated system design related to improving the marketing communications program at Zflora Gardening using the benchmarking method with the Analytical Hierarchy Process (AHP) tool. This research resulted in an improvement plan for 14 marketing communications criteria tailored to Zflora Gardening's capabilities.
Co-Authors Abdillah, Irsyad Thalib Adisty Azzahra Noeya Agus Ahmad Suhendra Alya Raisa Khanza Amelia Fahmawati Subiyanto Amelia Hegista Frizia Anggita Putri Ilsanty Annandya Savitri Soetrisno Putri Anom Amirulhak Amirulhak Aqilah, Muhammad Jihan Arfan, Mochamad Arief Rachman Arivianto, I Putu Pramana Budi P, Susilo Agung Budi Praptono Daru Bintang Perkasa Debby Cintia Ganesha Putri Devi Pratami Dewi, Kadek Sintya Sari Dwi Cahyaningrum El Hadi, Rosad Ma,ali Endang Chumaidiyah Esti Retno Listiyani Fachri Husaini Farda Hasun Firdaus, Ramadhan Ganesha Putri, Debby Cintia Handayani, Wahyu Sri I Gede Andika Adi Prasetya Murya Ika Arum Puspita Isnaeni Yuli Arini Lesmana, I Putu Panji Meldi Rendra Monica Dianrosawati Itaratnasari Monica Dianrosawati Itaratnasari Muhammad Almaududi Pulungan Muhammad Anang Ma’ruf Muhammad As’ad Dhiaulhaq Muhammad Rendy Kusuma Muhammad Rif’at Reihan Aula Arifin Muhammad Tariq Arrazzaq Muhammad Yumna Majdina Nada, Khulya Luthfia Prakoso, Aditya Bagus Prambudia, Yudha Pratya Poeri Suryadhini Puti Luita Dewi putri , Lingga aulia Putri, Debby Cintia Ganesha Putri, Debby Cyntia Ganesha Qumairi, Nadhilah Nurul R. Wahjoe Witjaksono Raden Aswin Rahadi Raden Aswin Rahadi Rio Aurachman Robin Pittubatu Rosad Ma'ali El Hadi Rosad Ma'ali El Hadi Rosad Ma’ali El Hadi Salsabila Putri Indah Sari Sari Wulandari Silalahi, Hendy Sulistyawan, V.N. Taripar Rumapea Tiara Verita Yastica Vicky Elita Pudiastuti