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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Coopetition : Jurnal Ilmiah Manajemen J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Journal of Innovation in Management, Accounting and Business Finance and Business Management Journal (FBMJ)
Masduki
Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Peran Keputusan Kuliah dalam Memediasi Pengaruh Citra Perguruan Tinggi dan Dukungan Keluarga Terhadap Keberlanjutan Perguruan Tinggi Masduki Masduki; Endah Prihartini; Alan Rusdiana; Dudung Abdullah
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3432

Abstract

The sustainability of a tertiary institution can be seen from various perspectives, one of which is the customer aspect. Based on the customer perspective, in this case students, universities will have sustainable competitiveness when considering the number of students who decide to study at these universities. Therefore it is important to pay attention to the factors that influence college decisions which will have an impact on the sustainability of higher education. This study aims to examine the role of college decisions in mediating the influence of college image and family support on college sustainability. This type of research is associated with the survey method. The population in this study were all students of Majalengka University. While the sample in this study were 155 students at Majalengka University. The data analysis method uses SEM with the help of the AMOS 21 application. The results show that the image of a university and family support have a positive effect on college decisions. Then the image of the university and the decision to study directly have a positive effect on the sustainability of the university. An important finding in this research is that college decisions mediate the influence of college image and family support on college sustainability.
The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) Endang Siti Patimah; Masduki; Pipih Sopiyan; Gustina Hidayat
Finance and Business Management Journal Vol. 1 No. 1 (2023): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i1.5896

Abstract

Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.
The Effect of Motivation and Work Experience on Career Development in Employees of the PPIC Department of PT. Shoetown Ligung Indonesia Masduki Masduki; Lalu Suparto; Wisnu Tris Ferdiansyah
Finance and Business Management Journal Vol. 1 No. 2 (2023): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i2.7592

Abstract

In a company, human resources or employees are the most important asset for achieving common goals. A company can develop quickly depending on the workers in it, therefore if the company wants good changes and progress in achieving its goals, then the employees who are hired must also have good abilities. The research method used is a survey method with a descriptive and verification approach. The population in this study were employees of the PPIC department of PT. Shoetown Ligung Indonesia, totaling 305 people. Determination of the sample in this study using Probability Sampling with Simple Random Sampling technique. The measurement scale in this study uses a Likert scale. Analysis of the data used in this study is multiple linear regression analysis and analysis of the coefficient of determination, which first performed the classical assumption test, then tested the hypothesis. The results of this study indicate that partially motivational variables have a positive and significant influence on career development. Partially, the work experience variable has a positive and significant influence on career development. Simultaneously variables of motivation and work experience have a positive and significant influence on career development.
The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) Endang Siti Patimah; Masduki; Pipih Sopiyan; Gustina Hidayat
Finance and Business Management Journal Vol. 1 No. 1 (2023): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i1.5896

Abstract

Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.
The Effect of Motivation and Work Experience on Career Development in Employees of the PPIC Department of PT. Shoetown Ligung Indonesia Masduki Masduki; Lalu Suparto; Wisnu Tris Ferdiansyah
Finance and Business Management Journal Vol. 1 No. 2 (2023): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i2.7592

Abstract

In a company, human resources or employees are the most important asset for achieving common goals. A company can develop quickly depending on the workers in it, therefore if the company wants good changes and progress in achieving its goals, then the employees who are hired must also have good abilities. The research method used is a survey method with a descriptive and verification approach. The population in this study were employees of the PPIC department of PT. Shoetown Ligung Indonesia, totaling 305 people. Determination of the sample in this study using Probability Sampling with Simple Random Sampling technique. The measurement scale in this study uses a Likert scale. Analysis of the data used in this study is multiple linear regression analysis and analysis of the coefficient of determination, which first performed the classical assumption test, then tested the hypothesis. The results of this study indicate that partially motivational variables have a positive and significant influence on career development. Partially, the work experience variable has a positive and significant influence on career development. Simultaneously variables of motivation and work experience have a positive and significant influence on career development.
Building an Attractive Purchasing Experience: The Vital Role of Store Atmosphere and Word of Mouth in Fiksi Coffee, Majalengka Regency Pipih Sopiyan; Masduki; Indri Mayangsari
Finance and Business Management Journal Vol. 2 No. 1 (2024): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v2i1.10138

Abstract

A promising long-term business opportunity can be realized by opening a café with attractive features to captivate consumer attention and curiosity. Amidst the proliferation of cafés, consumers have the freedom to choose a comfortable café, with the primary goal for business owners being consumer purchase decisions. This study aims to explore the impact of store atmosphere and word of mouth on purchase decisions at Fiksi Coffee in Majalengka Regency. A quantitative approach is employed, with descriptive and verificative methods. The study population comprises consumers of Fiksi Coffee in Majalengka Regency, with a sample of 96 respondents selected using incidental sampling techniques. Data were collected through questionnaires using a Likert scale as the measurement tool. Data analysis was conducted using multiple linear regression and coefficient of determination, preceded by classical assumption tests and followed by hypothesis testing. The results indicate that both store atmosphere and word of mouth have a positive and significant partial impact on purchase decisions at Fiksi Coffee. This suggests that the better the store atmosphere and word of mouth provided, the higher the purchase decision rate at Fiksi Coffee in Majalengka.
Penerapan Digital Marketing Dalam Meningkatkan Pendapatan Pedagang Di Lokasi Wisata Panyaweuyan Kabupaten Majalengka Masduki; Dudung Abdullah; Endah Prihartini; L. Suparto; Alan Rusdiana
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.3649

Abstract

Secara umum permasalahan yang dihadapi oleh pedagang di lokasi wisata Tarasering Panyaweuyan adalah kurangnya pengetahuan terkait platform-platform pemasaran digital. Oleh karenanya diperlukan pendampingan dan pelatihan bagi pedagang dalam menerapkan digital marketing guna meningkatkan pendapatan pelaku usaha di lokasi wisata Tarasering Panyaweuyan Kabupaten Majalengka. Pengabdian kepada Masyarakat ini berutujuan : Pertama, untuk meningkatkan kemampuan Pelaku Usaha Wisata Tarasering Panyaweuyan dalam menerapkan pemasaran digital; kedua, untuk meningkatkan branding produk-produk lokal yang diproduksi oleh UMK objek wisata Tarasering Panyaweuyan. Metode pelaksanaan kegiatan pengabdian masyarakat ini terdiri atas tiga tahap, yaitu : Identifikasi Masalah, Pelatihan dan Pendampingan, dan Monitoring dan Evaluasi, yang dilaksanakan mulai bulan Januari sampai dengan bulan Mei 2022. Setelah dilakukan kegiatan pengabdian, diperoleh hasil sebagai berikut : Pertama, secara umum pedagang di lokasi wisata Terasering Panyaweuyan belum menggunakan pemasaran digital dalam memasarkan produknya. Sehingga melalui kegiatan pengabdian ini para pedagang diharapkan mempunyai wawasan dan mampu mengoperasikan YUBImini sebagai salah satu platform digital markrting untuk sebagai alat pemasaran yang efektif;  kedua, Dari hasil evaluasi dan monitoring ditemukan bahwa setelah memasarkan produk digital, rata-rata pendapatan pedagang mengalami peningkatan karena dengan adanya pemasaran digital terutama YUBI mini produk akan dikenal oleh masyarakat luas dengan biaya yang efisien serta adanya kemudahan yang disediakan dapat memberikan daya tarik produk UMK setempat kepada konsumen.
Co-Authors Abdul Kholiq Alan Rusdiana Dadang Sudirno Dede Salim Nahdi Endah Prihartini Endang Siti Patimah Gustina Hidayat Hani Sri Mulyani Hernita, Nita Indri Mayangsari L Suparto L Suparto LM L. Suparto Lalu Suparto Moch. Febri Sayidil Umam Pipih Sopiyan Toto Sumianto Umar Dani Wisnu Tris Ferdiansyah