Garuda - Garba Rujukan Digital

Penerapan Digital Marketing Dalam Meningkatkan Pendapatan Pedagang Di Lokasi Wisata Panyaweuyan Kabupaten Majalengka Masduki; Dudung Abdullah; Endah Prihartini; L. Suparto; Alan Rusdiana
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Secara umum permasalahan yang dihadapi oleh pedagang di lokasi wisata Tarasering Panyaweuyan adalah kurangnya pengetahuan terkait platform-platform pemasaran digital. Oleh karenanya diperlukan pendampingan dan pelatihan bagi pedagang dalam menerapkan digital marketing guna meningkatkan pendapatan pelaku usaha di lokasi wisata Tarasering Panyaweuyan Kabupaten Majalengka. Pengabdian kepada Masyarakat ini berutujuan : Pertama, untuk meningkatkan kemampuan Pelaku Usaha Wisata Tarasering Panyaweuyan dalam menerapkan pemasaran digital; kedua, untuk meningkatkan branding produk-produk lokal yang diproduksi oleh UMK objek wisata Tarasering Panyaweuyan. Metode pelaksanaan kegiatan pengabdian masyarakat ini terdiri atas tiga tahap, yaitu : Identifikasi Masalah, Pelatihan dan Pendampingan, dan Monitoring dan Evaluasi, yang dilaksanakan mulai bulan Januari sampai dengan bulan Mei 2022. Setelah dilakukan kegiatan pengabdian, diperoleh hasil sebagai berikut : Pertama, secara umum pedagang di lokasi wisata Terasering Panyaweuyan belum menggunakan pemasaran digital dalam memasarkan produknya. Sehingga melalui kegiatan pengabdian ini para pedagang diharapkan mempunyai wawasan dan mampu mengoperasikan YUBImini sebagai salah satu platform digital markrting untuk sebagai alat pemasaran yang efektif; kedua, Dari hasil evaluasi dan monitoring ditemukan bahwa setelah memasarkan produk digital, rata-rata pendapatan pedagang mengalami peningkatan karena dengan adanya pemasaran digital terutama YUBI mini produk akan dikenal oleh masyarakat luas dengan biaya yang efisien serta adanya kemudahan yang disediakan dapat memberikan daya tarik produk UMK setempat kepada konsumen.

Peran Keputusan Kuliah dalam Memediasi Pengaruh Citra Perguruan Tinggi dan Dukungan Keluarga Terhadap Keberlanjutan Perguruan Tinggi Masduki Masduki; Endah Prihartini; Alan Rusdiana; Dudung Abdullah
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i2.3432

The sustainability of a tertiary institution can be seen from various perspectives, one of which is the customer aspect. Based on the customer perspective, in this case students, universities will have sustainable competitiveness when considering the number of students who decide to study at these universities. Therefore it is important to pay attention to the factors that influence college decisions which will have an impact on the sustainability of higher education. This study aims to examine the role of college decisions in mediating the influence of college image and family support on college sustainability. This type of research is associated with the survey method. The population in this study were all students of Majalengka University. While the sample in this study were 155 students at Majalengka University. The data analysis method uses SEM with the help of the AMOS 21 application. The results show that the image of a university and family support have a positive effect on college decisions. Then the image of the university and the decision to study directly have a positive effect on the sustainability of the university. An important finding in this research is that college decisions mediate the influence of college image and family support on college sustainability.

Pelatihan Assessment Sikap Kerja Operator Duk di Perusahaan Alat Kesehatan Menggunakan Metode Nordic Body Map dan Rula M Yani Syafei; Gabriel Sianturi; Muhammad Rifky Naufal; Masduki Masduki
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5801

Pekerjaan yang sering berulang-rulang dan menggunakan otot harus memerlukan postur kerja yang ergonomis, apabila postur kerja tidak ergonomis dapat menyebabkan MSDs (Musculoskeletal disorder) atau ganguan pada otot operator. Pelatihan Assesment ini bertujuan untuk mengetahui tingkat bahaya postur tubuh pada operator duk, tahapan pertama pada pelatihan ini adalah pengidentifikasian bagian bagian tubuh yang mengalami keluhan dengan mengisi kusioner Nordic Body Map. Kemudian tahap kedua pelatihan ini adalah analisis RULA digunakan untuk mengetahi level resiko dan tindakan terhadap postur kerja. Penelitian ini sebagai solusi atau saran untuk memperbaiki postur. Hasil identifikasi berdasarkan kusioner Nordic Body Map diketahui bahwa pekerja mengalami keluhan dengan kategori Agak Sakit (AS) dengan skor rata-rata keseluhuran adalah sebesar 43% dan ketegori sakit (S) dengan skor rata-rata keseluruhan adalah sebesar 15%. Kemudian untuk analisis RULA pada departemen duk diketahui memperoleh skor 3-4 dengan level sedang

Pelatihan Penilaian Beban Kerja Mental Menggunakan Metode Nasa-TLX M.Yani Syafei; Gabriel Sianturi; Giry Nugraha; Masduki Masduki
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i4.6256

Mitra Rajawali Banjaran merupakan sebuah perusahaan manufaktur di bidang alat Kesehatan. Perusahaan ini merupakan perusahaan BUMN yang memproduksi berbagai macam alat kesehatan. Pada setiap pekerjaan di perusahaan tentunya memiliki beban yang diterima, baik beban kerja mental maupun fisik. Beban kerja mental memiliki pengaruh yang cukup tinggi untuk kinerja seorang pekerja, factor yang dapat memicunya bukan hanya pekerjaannya saja melainkan dapat berasal dari dalam individu maupun dalam individu, serta, lingkungan juga berperan sangat besar terhadap mental seorang pekerja. Pada saat ini ada beberapa cara untuk menilai beban kerja yang diterima oleh pekerja, salah satunya adalah dengan metode NASA-TLX. Metode NASA-TLX merupakan sebuah pendekatan teknis mengenai pengukuran beban kerja mental dengan melakukan pemberian skor dan rating. Hasil dari pelatihan menunujukkan beban kerja operator berada pada kategori optimal load, serta dari 8 departemen terdapat 2 departemen yang beban kerjanya berada pada kategori overload yaitu pelubangan laken dan steril.

Kepuasan Nasabah Ditinjau Dari Kualitas Pelayanan Inti Dan Kualitas Pelayanan Periferal Alan Rusdiana; Pipih Sopiyan; Masduki Masduki
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 3 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i3.3719

Today's intense competition among banks encourages each bank to pay attention to customer needs, wants, and demands, which can be used as a marketing strategy to increase customer satisfaction. This research aims to examine the influence of core service quality and peripheral service quality on customer satisfaction. The population in this research is all 1,082 Bank BNI Persero Cikijing customers. The sample in this research was 100 customers taken using the accidental sampling technique. The data analysis method used is multiple linear regression analysis using SPSS version 21 software. The results of this research show that core service quality and peripheral service quality have a positive effect on customer satisfaction. However, in this case, the quality of core services is the dominant factor in influencing customer satisfaction.

Pengaruh Penerapan Knowledge Management Terhadap Kinerja Perguruan Tinggi dengan Budaya Organisasi Sebagai Variabel Intervening Masduki Masduki
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 4 No. 1 (2020)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v4i1.170

The knowledge management process will create a new culture, namely knowledge sharing that is strong enough and able to create good organizational performance, however, there are still many organizations or companies that have not implemented knowledge management properly. This study aims to determine whether the application of knowledge management has a significant influence on the performance improvement of Majalengka University with organization culture as an intervening variable. The research method used is a survey method with the type of associative research. The author took a sample of 77 permanent lecturers and DPK Majalengka University. Data were collected through a questionnaire in the form of a statement list, the method of data analysis using Partial Least Square (PLS) with the help of smart-PLS 3.0 software. The results of this study indicate that the application knowledge management and organizational culture contribute directly positively and significantly to improving the performance of Majalengka University, knowledge management contributes positively and significantly to strengthening organizational culture, and organizational culture is able to mediate knowledge management in contributing to improving the performance of Majalengka University.

The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) Endang Siti Patimah; Masduki; Pipih Sopiyan; Gustina Hidayat
Finance and Business Management Journal Vol. 1 No. 1 (2023): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i1.5896

Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.

The Effect of Motivation and Work Experience on Career Development in Employees of the PPIC Department of PT. Shoetown Ligung Indonesia Masduki Masduki; Lalu Suparto; Wisnu Tris Ferdiansyah
Finance and Business Management Journal Vol. 1 No. 2 (2023): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i2.7592

In a company, human resources or employees are the most important asset for achieving common goals. A company can develop quickly depending on the workers in it, therefore if the company wants good changes and progress in achieving its goals, then the employees who are hired must also have good abilities. The research method used is a survey method with a descriptive and verification approach. The population in this study were employees of the PPIC department of PT. Shoetown Ligung Indonesia, totaling 305 people. Determination of the sample in this study using Probability Sampling with Simple Random Sampling technique. The measurement scale in this study uses a Likert scale. Analysis of the data used in this study is multiple linear regression analysis and analysis of the coefficient of determination, which first performed the classical assumption test, then tested the hypothesis. The results of this study indicate that partially motivational variables have a positive and significant influence on career development. Partially, the work experience variable has a positive and significant influence on career development. Simultaneously variables of motivation and work experience have a positive and significant influence on career development.

The Influence of Location and Attractiveness on Visiting Decision (Study on Majalengka Paralayang Tourism Object) Endang Siti Patimah; Masduki; Pipih Sopiyan; Gustina Hidayat
Finance and Business Management Journal Vol. 1 No. 1 (2023): July
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i1.5896

Along with the current market competition, not only the product sector but also the tourism sector. One of the attractions that can win the competition for tourist visits is one that has a strategic location that is easily accessible and the tourist attractions that exist on the tour. This study aims to determine the effect of location and tourist attraction on the decision to visit visitors to paragliding attractions partially. This research method is a survey research using a descriptive and verification approach. The population in this study were visitors to paragliding attractions with as many as 100 respondents, the sampling technique used was incidental sampling technique. The data collection technique in this study used a questionnaire using the Likert scale. The analysis tool uses classical assumption test, multiple regression analysis, coefficient of determination analysis, partial test and model feasibility test. Based on partial hypothesis testing, location and tourist attraction have a positive and significant effect on visiting decisions. This means that the location and tourist attraction become an impulse factor in increasing people's decisions to visit tourist sites.

The Effect of Motivation and Work Experience on Career Development in Employees of the PPIC Department of PT. Shoetown Ligung Indonesia Masduki Masduki; Lalu Suparto; Wisnu Tris Ferdiansyah
Finance and Business Management Journal Vol. 1 No. 2 (2023): December
Publisher : Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/fbmj.v1i2.7592

In a company, human resources or employees are the most important asset for achieving common goals. A company can develop quickly depending on the workers in it, therefore if the company wants good changes and progress in achieving its goals, then the employees who are hired must also have good abilities. The research method used is a survey method with a descriptive and verification approach. The population in this study were employees of the PPIC department of PT. Shoetown Ligung Indonesia, totaling 305 people. Determination of the sample in this study using Probability Sampling with Simple Random Sampling technique. The measurement scale in this study uses a Likert scale. Analysis of the data used in this study is multiple linear regression analysis and analysis of the coefficient of determination, which first performed the classical assumption test, then tested the hypothesis. The results of this study indicate that partially motivational variables have a positive and significant influence on career development. Partially, the work experience variable has a positive and significant influence on career development. Simultaneously variables of motivation and work experience have a positive and significant influence on career development.

Title

Found 25 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 25 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 25 Documents
Search