Article Per Year (5 Year)
p-Index From 2021 - 2026
1.978
P-Index
This Author published in this journals
All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Mahasiswa Sistem Informasi (JMSI) JIKI (Jurnal Ilmu Komputer dan Informatika) AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Tekno
Ika Susanti
Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
PEMASARAN PRODUK UKM PADA SOSIAL MEDIA INSTAGRAM SEBAGAI SARANA ONLINE MARKETING KERJASAMA DENGAN KELURAHAN PARUNG SERAB Sejati Waluyo; Wahyu Pramusinto; Ferdiansyah Ferdiansyah; Ika Susanti
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 4 (2021)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.614 KB) | DOI: 10.31949/jb.v2i4.1360

Abstract

Semakin berkembanganya online marketing, mempengaruhi bagaimana suatu produk dipasarkan. Proses transaksi penjualan maupun pembelian tidak hanya di lakukan secara konvensional akan tetapi juga secara online. Pemasaran produk secara online juga banyak dimanfaatkan perusahan besar untuk meningkatkan profit penjualan mereka. Kelebihan dengan memanfaatkan online marketing adalah tidak mengenal Batasan tempat dan waktu dan dapat bekerja selama 24 jam. Ada banyak sekali chanel online marketing yang dapat digunakan sebagai online marketing, salah satunya adalah social media Instagram. Sudah banyak UKM sukses yang menjalani bisnisnya didunia internet. Pada pengabdian kepada masyarakat ini bekerja sama dengan UKM kelurahan parung serab untuk dapat meningkatkan dan mengenalkan produk UKM yang ada pada publik sehingga dapat meningkatkan omset penjualan UKM kelurahan parung serab.
UPAYA MENINGKATKAN LOYALITAS PELANGGAN DENGAN MEMAHAMI FAKTOR PSIKOLOGIS PELANGGAN TERHADAP WEBSITE E-COMMERCE DI TOKO PANDAWA AROWANA Tri Ika Jaya Kusumawati; Ibrahim Ibrahim; Ika Susanti
JIKI (Jurnal llmu Komputer & lnformatika) Vol 3 No 2 (2022): JIKI Desember 2022
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jiki.v3i2.3153

Abstract

Analisa perancangan website e-commerce di toko Pandawa Arowana dengan menggunakan UML (Unified Modelling Language). Tujuan utama penelitian adalah meningkatkan loyalitas pelanggan dengan memahami faktor psikologis pelanggan terlebih dahulu sehingga peneliti mampu menggambarkan hasil analisanya yang akan dikembangkan menjadi fitur-fitur pada tahap implementasi website e-commerce ini. Dengan harapan mampu menjadi solusi terhadap permasalahan penelitian, yaitu masih banyak pelanggan yang belum loyal.
Pelatihan Dan Pemanfaat Teknologi Informasi Dalam Pengelolaan Data Penimbangan Bayi Di Posyandu Camar Pondok Bahar Karang Tengah Sejati Waluyo; Ika Susanti; Ferdiansyah
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 : November (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Posyandu Camar is located in Pondok Bahar, Karang Tengah sub-district. This Posyandu has a very important role for public health, especially reducing infant mortality and improving the health of babies. The process that is routinely carried out in order to reduce the death rate and improve the health of babies is carrying out the process of weighing babies and checking baby health. Manually recording baby data is considered less effective when evaluating baby health, because the data is scattered and it is difficult to collect old data. So the community service that the author is currently carrying out is training and developing a computer-based system for managing baby weighing and recording data at the seagull posyandu in Pondok Bahar, Karang Tengah sub-district. The result of this PKM is education about the importance of using information technology in managing seagull posyandu data as well as an effective system that can be used to record and collect data on baby weighing data so that data can be easily evaluated if it is needed in the future.
Pemanfaatan Digital Marketing Pada Bank Sampah PCH Wahyu Pramusinto; Sejati Waluyo; Ferdiansyah; Ika Susanti
Jurnal Pengabdian kepada Masyarakat TEKNO (JAM-TEKNO) Vol 2 No 2 (2021): Desember 2021
Publisher : Ikatan Ahli Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sampah adalah sisa produk yang sudah tidak digunakan lagi. Bank sampah merupakan tempat untuk mengumpulkan sampah yang sudah dipilah-pilah. Beberapa jenis sampah dapat didaur ulang dan digunakan kembali. Bank sampah dapat mengolah sampah menjadi kerajinan tangan yang memiliki nilai jual jika sudah diubah menjadi bentuk lain yang berguna bagi masyarakat. Sampah yang telah dipilah bisa diubah menjadi tas, dompet, tempat gelas, taplak meja, tikar dan pot bunga. Selama ini produk kerajinan tangan yang dibuat oleh bank sampah hanya dipajang di etalase saja sehingga peminatnya tidak banyak. Digital marketing adalah strategi pemasaran menggunakan internet dan media sosial. Beberapa keunggulan dari penggunaan digital marketing adalah jangkauan pemasaran produk menjadi semakin luas dan produk bisa dilihat 24 jam setiap hari. Saat ini sudah banyak masyarakat yang menggunakan digiral marketing untuk mempromosikan produknya. Ada banyak platform yang bisa digunakan untuk promosi secara online. Instagram, Facebook dan Whatsapp bisa dimanfaatkan untuk mempromosikan hasil kerajinan tangan yang sudah dibuat oleh bank sampah. Pada pengabdian kepada masyarakat ini, kami bekerja sama dengan bank sampah PCH untuk dapat mengenalkan produk hasil kerajinan tangan kepada masyarakat luas. Pelatihan digital marketing ini ditujukan untuk pengelola bank sampah PCH secara secara daring dikarenakan masih dalam kondisi pandemi Covid-19. Berdasarkan hasil kuesioner post-test yang diberikan, 75% sangat paham terhadap materi yang diberikan dan peserta telah memiliki kemampuan menggunakan digital marketing untuk mempromosikan produk bank sampah secara online.
Pelatihan Dan Pengenalan Dasar Microsoft Word Dalam Penggunaan Table of Content Dalam Menyusun Daftar Isi Tugas Dan Laporan Pada Yayasan Sosial Budaya Sosrokartono Sejati Waluyo; Ferdiansyah; Ika Susanti
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 In the current digital era, the use of computers as a medium for learning and working has become something that can no longer be avoided. The assignments given to students are also in digital form, whether the results are printed on a printer or in PDF format. So mastery of Microsoft Office has become a necessity. One of the school assignments that school children often receive today is to make written reports in various formats for class learning purposes. One of the difficulties faced by students is how to create a table of contents that can adapt to changing report pages. In this community service, the author conducted training in introducing Microsoft Word, especially the table of contents, to make the table of contents of reports and tasks easier.
Pelatihan Penggunaan Excel Untuk Pengelolaan Data Pada Tingkat RW Pada Balai RW 08 Duri Pulo Kecamatan Gambir Ika Susanti; Sejati Waluyo; Ferdiansyah
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 11 : Desember (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In carrying out RW tasks related to data management. Both budget data, population data, and correspondence needs. It is a challenge to manage the data more effectively and efficiently by utilizing existing technology. This training aims to improve the ability of RW 08 Duri Pulo administrators, Gambir District, to use Microsoft Excel to help manage data at the RW level. The training includes basic functions in Excel, report data management, and how to use pivot tables for various needs. Excel data is also provided in the training that can be used as training material. This training is expected to provide an interesting and enjoyable experience in using Excel for tasks at the RW level. Along with the use of Excel to facilitate the work of RW 08 Duri Pulo officers, it is hoped that it will be able to improve the services RW administrators provide to the community.
Pelatihan Pembuatan Konten Yang Baik Dan Menarik Pada Media Sosial Dengan Memanfaatkan Kecerdasan Buatan (AI) Di RT 4/RW 3 Kelurahan Duri Utara Jakarta Barat Wahyu Pramusinto; Sejati Waluyo; Ika Susanti; Ferdiansyah
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 : Juli (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of artificial intelligence (AI) technology has experienced rapid growth in the last decade. AI plays a significant role not only in the industrial and academic sectors but also in the social sphere. A popular trend among young people today is becoming a content creator on social media. This social media content creator also opens up vast business opportunities, whether in the form of personal branding, endorsements, or independent product and service promotions. Becoming a content creator is no longer limited to professionals, but has become an attractive option for the younger generation due to its flexibility and promising income potential. However, being a good content creator also requires basic knowledge that young people need to have to develop their creativity. Many challenges are faced in content creation, such as limited ideas, technical skills, and consistency in presenting interesting and valuable content. Through community service training conducted by the author, by utilizing artificial intelligence (AI) to assist content creation in various aspects of content production, from scriptwriting, graphic design, to editing. It is hoped that young people in the neighborhood can recognize and utilize AI technology to become creative, positive, and competitive content creators. This activity not only encourages self-expression and creativity, but also opens up new economic opportunities.
Pelatihan Pemanfaatan Artificial Intelligence Dalam Pembuatan Konten Media Sosial Untuk Publikasi Kegiatan Karang Taruna RT 07 Kelurahan Duri Pulo, Kecamatan Gambir, Jakarta Pusat Wahyu Pramusinto; Ika Susanti; Bruri Trya Sartana; Ferdiansyah; Sejati Waluyo
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 12 : Januari (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Karang Taruna, as a forum for developing the younger generation, has a strategic role in developing creativity, cohesiveness, and social participation of youth at the RT/RW to sub-district levels. Various social, environmental, youth, and entrepreneurial activities have been carried out regularly; however, the use of social media to document and publicize these activities has not been carried out optimally. In the digital era, the ability to produce interesting and relevant activity content is an important need to increase the visibility of Karang Taruna's activities while encouraging youth involvement. The problem faced is how to determine and manage content in a good and sustainable manner, as well as how to utilize Artificial Intelligence (AI) technology as a tool to help produce social media content. As a solution to this problem, this Community Service activity was designed in the form of training on the use of AI in creating social media content for Karang Taruna activities. Utilizing existing social media, as well as how to manage and create content in a productive and interesting way. Through this training, Karang Taruna members are expected to be able to produce better activity content, increase publication of organizational activities, strengthen internal cohesion, and increase youth participation in every activity carried out.
ANALISIS SENTIMEN DANANTARA DENGAN METODE SUPPORT VEKTOR MACHINE PADA KOMENTAR YOUTUBE Muhammad Alwi Alatas; Ferdiansyah; Rizky Tahara Shita; Ika Susanti
Jurnal Mahasiswa Sistem Informasi (JMSI) Vol. 7 No. 2 (2026): Jurnal Mahasiswa Sistem Informasi (JMSI)
Publisher : Program Studi DIII Sistem Informasi - Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jmsi.v7i2.11428

Abstract

Pembentukan Badan Pengelola Investasi Daya Anagata Nusantara (Danantara) merupakan langkah strategis pemerintah dalam penguatan ekonomi nasional. Beragamnya respons publik mendorong perlunya pendekatan sistematis untuk mengklasifikasikan opini masyarakat. Penelitian ini berfokus pada klasifikasi sentimen terhadap Danantara menggunakan data komentar YouTube dengan algoritma Support Vector Machine (SVM). Proses dimulai dari pengumpulan data melalui YouTube Data API v3, dilanjutkan dengan pra-pemrosesan teks, pembobotan fitur menggunakan TF-IDF dengan normalisasi L2, dan klasifikasi menggunakan SVM. Pengujian dilakukan dengan tiga variasi rasio data latih dan uji (90:10, 80:20, dan 70:30). Hasil terbaik diperoleh pada rasio 90:10 dengan akurasi 69,49% dan F1-Score berbobot 60,75%. Distribusi kelas yang tidak seimbang, terutama pada kategori Netral, memengaruhi performa model dalam memprediksi kelas minoritas dan komentar yang mengandung sarkasme
Co-Authors Ferdiansyah Ferdiansyah Ibrahim Ibrahim Muhammad Alwi Alatas Rizky Tahara Shita Sartana, Bruri Trya Sejati Waluyo Tri Ika Jaya Kusumawati Wahyu Pramusinto