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All Journal Jurnal Ilmiah Manajemen dan Akuntansi
Taqwa Putra Budi Purnomo Sidi Hiram
Universitas Budi Luhur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PENGARUH MARKET PLACE DALAM MEMODERASI GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN MEMBELI DI PASAR KONVENSIONAL: (Studi Kasus Perubahan Keputusan Pembelian Konsumen) Triana Anggraini; Devit Setiono; Taqwa Putra Budi Purnomo Sidi Hiram
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 3 (2024): Mei : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/76jbw511

Abstract

The research aims to find out whether market place moderate lifestyle and price on purchasing decisions in conventional markets. The sample used was 88 respondents, obtained using google from in 2023. Analysis used smart PLS with outer and inner model. The results obtained show that lifestyle and price influence purchasing decisions in conventional markets, market place moderates the relationship between lifestyle and purchasing decisions in conventional markets and market place cannot moderate the relationship between price and purchasing decisions in conventional markets.
Co-Authors Devit Setiono Triana Anggraini