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All Journal IKRA-ITH EKONOMIKA An Nisa'
Munawarah Munawarah
Institut Agama Islam Negeri (IAIN) Bone
Economics, Econometrics & Finance Social Sciences

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PENGUATAN GENDER DALAM PEMBELAJARAN HUMANIS Munawarah Munawarah
AN-NISA Vol 11, No 2 (2018)
Publisher : Institut Agama Islam Negeri (IAIN) Bone-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/annisa.v11i2.331

Abstract

Gender strengthening in the education process requires a structured effort that must begin by appreciating the inherent gender aspects of each community, both masculine and feminism. In this context, humanist education is an educational model that has a gender strengthening dimension.
Pengaruh Manfaat Dan Promosi Terhadap Minat Dalam Berasuransi (Studi Pada Pengguna Badan Penyelenggara Jaminan Sosial Di Kecamatan Tanete Riattang Kabupaten Bone) Astrid Iranas; Muhammad Fakhri Amir; Munawarah Munawarah
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan menganalisis dan menguji secara empiris pengaruh Manfaat Asuransi dan Promosi Produk BPJS terhadap Minat Masyarakat dalam Berasuransi, dengan latar belakang pentingnya peran BPJS sebagai jaminan sosial serta kebutuhan memahami faktor-faktor pendorong partisipasi masyarakat. Dilakukan pada pengguna BPJS di Kelurahan Bukaka, Kecamatan Tanete Riattang, Kabupaten Bone, penelitian ini menggunakan metode kuantitatif berbasis survei, di mana data dikumpulkan melalui kuesioner dan dianalisis dengan regresi linier berganda, termasuk Uji-t (parsial) dan Uji-F (simultan). Hasil menunjukkan bahwa Manfaat Asuransi berpengaruh positif dan signifikan secara parsial terhadap minat masyarakat (koefisien regresi 0,464; signifikansi 0,002), begitu pula Promosi Produk BPJS (koefisien regresi 0,421; signifikansi 0,002), sementara secara simultan kedua variabel juga signifikan (F-hitung 58,175; signifikansi 0,000). Kesimpulannya, meningkatkan kualitas manfaat asuransi dan intensitas promosi merupakan strategi utama untuk memperkuat minat masyarakat berasuransi melalui BPJS.
STRATEGI PENGEMBANGAN KUE KERING LOKAL SEBAGAI UPAYA MENINGKATKAN EKONOMI KREATIF DI DESA GALUNG KECAMATAN ULAWENG Ananda Putri; Ismail Keri; Munawarah Munawarah
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.6916

Abstract

This study aims to analyze the development strategy of local dry cake products (nastar, putri salju, and rambutan cookies) as an effort to enhance the creative economy in Galung Village, Ulaweng District, Bone Regency. The objectives of this study include: (1) analyzing product innovation, (2) analyzing packaging innovation, and (3) analyzing the marketing strategy of local dry cake products. This study employs a qualitative approach with a descriptive research design. Data were collected through semi-structured interviews and documentation, while data analysis was conducted through data reduction, data presentation, analysis, and conclusion drawing. The results of the study indicate that: (1) product innovation is carried out through the development of product variations, flavor variants, the utilization of local raw materials, as well as improvements in product quality and appearance; (2) packaging innovation is carried out through the use of more attractive packaging, product labeling, and the inclusion of product information to increase consumer appeal and trust; and (3) marketing strategies are implemented through direct marketing, word-of-mouth promotion, and the utilization of social media to expand market reach. Therefore, product, packaging, and marketing innovations need to be continuously developed to enhance product competitiveness and strengthen the creative economy of the Galung Village community
Co-Authors Ananda Putri Astrid Iranas Ismail Keri Muhammad Fakhri Amir