Garuda - Garba Rujukan Digital

Pembinaan Desain Produk Amplang Ikan sebagai Alternatif Usaha Rumahan bagi Ibu-Ibu PKK Desa Terantang, Barito Kuala Rizky Nastiti; Norbaiti Norbaiti; Masithah Akbar; Lydia Goenadhi
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 6 No 6 (2021): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v6i6.2201

Terantang Village is located in Barito Kuala Regency, where the women are members of the PKK, which is where they learn to start a home business. Most PKK members are housewives who have just started small businesses such as spinach chips. This training aimed to provide the participants with a business alternative, from determining and designing products that suit their conditions to training on how to produce these products. Fish amplang was offered as an alternative product, considering that the raw material in the form of fish is easy to obtain and does not require special equipment in its manufacture. This activity is carried out by providing material about product design and practicing making fish amplang taught by an amplang business owner. From the activities carried out, the participants gained new skills regarding the design of fish amplang products. In addition, this training is expected to be a provision for them to develop their businesses. Furthermore, from the evaluation results, it is found that the participants are satisfied with the training carried out, especially since they can learn new skills. They also request that similar training be held periodically.

PELATIHAN KEWIRAUSAHAAN PETANI KOPI KELOMPOK GAPIKTAN PATIKALAIN DESA PATIKALAIN KECAMATAN HANTAKAN KABUPATEN HULU SUNGAI UTARA Lydia Goenadhi; Hanifah Hanifah; Normalina Normalina; Erini Junita Sari; Riswan Ludfi; Muhammad Radiyanor; M. Indra Noor Said
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2022): BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Pelatihan kewirausahaan merupakan salah satu langkah terpenting untuk membangun dan mengembangkan ekonomi bangsa Indonesia. Pemerintah dearah khususnya Dinas Perdagangan dan Perindustian Kabuapaten Hulu Sungai Tengah yang begitu komentmen dalam rangka menumbuhkan jiwa kewirausahaan bagi petani kopi, salah satu caranya adalah dengan melakukan pelatihan kewirausahaan dalam rangka penguatan pendidikan karakter. Pelatihan kewirausahaan merupakan sebuah proses kegiatan untuk peningkatan pengetahuan, sikap dan keterampilan tentang kewirausahaan yang diperuntukkan bagi kelompok masyarakat tertentu, agar mereka mengenali, berminat dan mampu menjadi wirausahawan yang tangguh. Permasalahan yang dihadapi petani kopi adalah masih belum memanfatkan hasil biji kopi untuk diolah menjadi produk kopi yang siap dipakai. Untuk itu perlu pelatihan kewirausahaan untuk merubah mindset dalam hal ini berubah karakter untuk bisa berwirausaha. Pelaksanaan kegiatan Pengabdian Pada Masyarakat dan Pelatihan kewirausahan ini dilakukan dengan menggunakan metode ceramah, permainan/game, dan diskusi oleh peserta. Pada setiap akhir sesi pemberian materi peserta pelatihan diberi kesempatan untuk berinteraksi dengan pemateri dengan mengajukan pertanyaan ataupun gagasan. Kegiatan pelatihan kewirausahaan ini dilaksanakan dalam rangka penguatan pendidikan karakter bagi petani kopi Kelompok Gapiktan Patikalain Desa Patikalain Kecamatan Hantakan, Kabupaten Hulu Sungai Utara. Sebanyak 15 orang peserta mengikuti pelatihan yang secara umum berlangsung dengan baik ini. Hal ini ditunjukan dengan: tumbuhnya spirit, motivasi, kreativitas dan antusiasme para peserta untuk menggali ide-ide potensi usaha yang akan mereka lakukan ke depannya serta banyak ide-ide produk masa depan yang kreatif muncul hasil pemikiran mereka.

Pembentukan Karakter Wirausaha pada Gen Z menghadapi Society 5.0 Ceria Febiana; Lydia Goenadhi; Imam Suharto; Anita Putri Wijayanti
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3526

This study aims to determine the understanding of gene z on entrepreneurial character. This understanding of entrepreneurial character makes the foundation for Gen Z to face society 5.0. This character formation aims to prepare Gen Z to become better entrepreneurs in the future. This study uses a quantitative descriptive method, providing an overview of understanding the character of entrepreneurship. Respondents were students and college students aged 17 -20 years who came from Bandung. There are 12 characters are used as indicators of entrepreneurial character. 141 respondents were given a questionnaire using google forms, using a Likert scale to calculate the understanding score. The results of the total scores were searched for the average seen that gene z's understanding of an entrepreneurial character. The characters that are best understood by genes select goals/goals and initiatives. While the characteristic that is poorly understood by gen z is the desire to take risks and the willingness to learn. The strengthening of the entrepreneurial character in gene z is overall quite well understood and the gene can understand the overall character well.

Pembentukan Karakter Wirausaha pada Gen Z Menghadapi Society 5.0 Ceria Febiana; Lydia Goenadhi; Imam Suharto; Anita Putri Wijayanti
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.1073

This study aims to determine the understanding of gene z on entrepreneurial character. This understanding of entrepreneurial character makes the foundation for Gen Z to face society 5.0. This character formation aims to prepare Gen Z to become better entrepreneurs in the future. This study uses a quantitative descriptive method, providing an overview of understanding the character of entrepreneurship. Respondents were students and college students aged 17 -20 years who came from Bandung. There are 12 characters are used as indicators of entrepreneurial character. 141 respondents were given a questionnaire using google forms, using a Likert scale to calculate the understanding score. The results of the total scores were searched for the average seen that gene z's understanding of an entrepreneurial character. The characters that are best understood by genes select goals/goals and initiatives. While the characteristic that is poorly understood by gen z is the desire to take risks and the willingness to learn. The strengthening of the entrepreneurial character in gene z is overall quite well understood and the gene can understand the overall character well.

Kewirausahaan: Membangun Ide Bisnis dengan Business Model Canvas Lisandri Lisandri; Lydia Goenadhi; Hanifah Hanifah; Akhmad Yafiz Syam; Lukas Kaharapen; Fajar Halim Budiyanto
Abdimas Universal Vol. 5 No. 2 (2023): Oktober
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v5i2.349

The purpose of this community service is to strengthen entrepreneurship character education and training to develop business ideas for class XII students of SMA Frater Don Bosco Banjarmasin. This school has a mission to develop entrepreneurial interest and develop entrepreneurial character for students. The biggest problem in developing entrepreneurial character is a lack of motivation and lack of creativity and innovation of business ideas. This activity used a training and tutorial approach to 65 participants. Participants were trained and motivated to have a high entrepreneurial spirit and trained in the use of Business Model Canvas (BMC) in mapping business ideas and validating these ideas to their developing business plan. After the post-test, the following conclusions were obtained: 1). Participants know and understand the importance of the role of an entrepreneur; 2.) Participants are motivated and able to explore business ideas creatively and test their feasibility; 3) Participants are able to use BMC as a tool to realize business ideas on paper (canvas) in detail and systematically; 4) Participants understand 9 important elements in running a business idea creatively and innovatively. Entrepreneurship training needs to be continued with other materials for the same purpose. Interested parties are expected to follow up on the results of the training so that the results become real.

PEMASARAN DIGITAL YANG DIPERSONALISASI BERBASIS AI UNTUK MENINGKATKAN KETERLIBATAN PELANGGAN DAN LOYALITAS MEREK DI PASAR BERKEMBANG: KAJIAN SYSTEMATIC LITERATURE REVIEW Norrahmiati; Lydia Goenadhi; Muhammad Sugiamukti Arya Saputro
An Nuqud Journal of Islamic Economics Vol 4 No 2 (2026): AN NUQUD
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/annuqud.v4i2.2300

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang dipersonalisasi berbasis kecerdasan buatan (AI) serta dampaknya terhadap keterlibatan pelanggan dan loyalitas merek di pasar negara berkembang. Latar belakang penelitian didasarkan pada meningkatnya pemanfaatan AI dalam menciptakan pengalaman pelanggan yang lebih relevan, interaktif, dan emosional, serta kebutuhan untuk memahami bagaimana faktor trust, privasi, kualitas layanan, dan kapabilitas organisasi memengaruhi keberhasilan strategi tersebut. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan pedoman PRISMA, yang melibatkan identifikasi, penyaringan, dan analisis terhadap 30 artikel yang relevan dari basis data internasional terindeks. Hasil penelitian menunjukkan bahwa tren penelitian global bergerak ke arah pemanfaatan AI personalization melalui interaksi, kustomisasi, dan penggunaan chatbot antropomorfik yang secara signifikan meningkatkan brand trust, kepuasan, keterlibatan, dan loyalitas jangka panjang. Selain itu, ditemukan lima faktor utama yang menentukan keberhasilan strategi ini, yaitu trust dan authenticity, isu privasi dan etika, kualitas layanan digital, kapabilitas organisasi, serta pemilihan platform digital yang sesuai. Analisis juga mengungkap adanya research gap berupa keterbatasan geografis, dominasi studi konseptual, serta minimnya kajian empiris mengenai isu privasi dan kesiapan organisasi di negara berkembang. Kesimpulan penelitian ini menegaskan bahwa AI personalization merupakan strategi penting dalam membangun engagement dan loyalitas merek di pasar negara berkembang, dengan catatan bahwa isu trust, privasi, dan kesiapan organisasi harus dikelola secara strategis. Penelitian ini berkontribusi dengan memperluas pemahaman teoretis dan praktis mengenai implementasi AI personalization, sekaligus menawarkan arah penelitian di masa depan pada sektor dan konteks negara berkembang yang lebih luas.

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