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All Journal International Journal of Applied Sciences in Tourism and Events International Journal of Travel, Hospitality and Events
Made Ruki
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Arts Humanities Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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PERCEPTION OF TOURISTS TOWARD COMMUNITY-BASED FESTIVAL OF KUTA MAJELANGU MARKET Made Ruki; Ni Gst Nym Suci Murni; Ida Ayu Elistyawati
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 1 No 2 (2017): December 2017
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.77 KB) | DOI: 10.31940/ijaste.v1i2.659

Abstract

The aim of this research was to identify foreign tourist perception toward service of KutaMajelangu Market as an Attraction of community-based tourism. Foreign tourist’s perception was analyzed by Likert scale. This research used various approaches such as: social and culture, community based tourism, sustainable tourism, and perception theory. Respondents were taken from foreign tourist come from many countries such as Japan, Australia, China, America, Germany, Austria, Holland, and British, while the informants were taken from districts officers, around Kuta Village: such as the head of traditional village known as bendesa, head od subvillage/kelihan banjar, and Kuta community leaders. Data were taken from observation, Interview, questionnaire, and some documents. The results of this study revealed that perception of tourists toward the festival Market Majelangu Kuta as community-based tourist attraction for a variety of requirements had been fulfillment where starting from the land use, planning, management, preservation, benefit economically performed independently by local community. While the perception of tourists toward the activities and services of the Market Majelangu Kuta were well perceived by 79% percent of tourists
Implementation of Marketing Mix to Increase Meeting Events Kadek Wirantari; I Nyoman Rajin Aryana; I Ketut Sutama; I Gede Mudana; Made Ruki; I Gusti Agung Bagus Mataram
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.18

Abstract

ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.
The Application of Multitasking For Maximizing Staff Effectiveness During The Covid-19 Era at Most Blue Bali Resort Gde Yudhie Adhitya Surya Pratama; Ni Nyoman Triyuni; I Wayan Basi Arjana; Made Ruki; Ni Wayan Wahyu Astuti
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.302

Abstract

Purpose: This research was conducted to examine the effect of multitasking on quality performance for maximizing staff effectiveness during the Covid-19 era at Most Blue Bali Resort. Research methods: The sample used in this study amounted to 30 respondents—the sampling method used simple sampling. The data analysis method used is a quantitative analysis using validity and reliability tests, classical assumption test, F test, coefficient of determination, t-test, and multiple regression analysis. Results and discussion: Using the multiple regression method, it can be concluded that the amount of multitasking variable has a positive and significant effect on customer satisfaction with a significance value (P value) of 0.0030<0.05. Age has a positive but insignificant effect on customer satisfaction with a significance value (P value) of 0.727>0.05. The method of task completion has a positive but insignificant impact on customer satisfaction with a significance value (P value) of 0.080>0.05. The position has a positive but insignificant effect on customer satisfaction with a significance value (P value) of 0.383>0.05. Simultaneously, the amount of multitasking, age, method of task completion, and position has a significant effect on customer satisfaction with an F count of 11.217 with a significance figure (P value) of 0.000<0.05. Implication: The resulting coefficient of determination is 0.58, which means that 58 percent of changes in the quality performance variable are explained by the amount of multitasking, age, method of task completion, and position together, while the remaining 52 percent is explained by other variables not included in this research. Keywords: multitask, quality performance, influence, application.
Co-Authors Gde Yudhie Adhitya Surya Pratama I Gede Mudana I Gusti Agung Bagus Mataram I Ketut Sutama I Nyoman Rajin Aryana I Wayan Basi Arjana Ida Ayu Elistyawati Kadek Wirantari Ni Gst Nym Suci Murni Ni Nyoman Triyuni Ni Wayan Wahyu Astuti