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All Journal Jurnal Bisnis dan Kewirausahaan Journal of Applied Sciences in Travel and Hospitality International Journal of Travel, Hospitality and Events
I Gusti Agung Bagus Mataram
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Journal : Jurnal Bisnis dan Kewirausahaan

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Peranan Sosial Media dalam Menentukan Daerah Tujuan Wisata Nyoman Indah Kusuma Dewi; I Putu Astawa; I Wayan Siwantara; I Gusti Agung Bagus Mataram
Jurnal Bisnis dan Kewirausahaan Vol 15 No 3 (2019): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.856 KB) | DOI: 10.31940/jbk.v15i3.1462

Abstract

Tourism marketers are currently using technology to approach their target markets. The tourism sector not only using the internet but also started using other applications such as social media. The most important thing to change since the use of information technology is the existence of direct communication between service providers or products with buyers through channels that focus on information and data. Changes in consumer behavior also occur. Consumers are paying more attention to the importance of information and services. The use of the internet and various means of information and communication (ICT) in tourism marketing can increase the competitive power of tourism sector companies. The purpose of this study is to determine the role of social media in providing consideration for tourists, especially among young people as users of social media in making the decision to travel. The study was conducted by survey and data were analyzed with descriptive statistics. The informant stopped when interviewing reaching 30 tourists. Informants were taken by purposive sampling technique. From this study, it was concluded that teenagers, now millennials, seek information on Regional Destinations through the Internet on their cellphones and through friends and relatives. Applications used to search for information on the Internet are Facebook, Video Sharing Sites (Youtube) and Photo sharing sites such as Instagram and Flicker. They will share information and photos before and after they travel. Further research suggestion would be exploration of digital marketing.
Co-Authors I Gede Mudana I Ketut Sadia I Ketut Suja I Ketut Sutama I Ketut Sutama I Made Darma Oka I Made Dede Ardika I Nyoman Rajin Aryana I Nyoman Rajin Aryana I Putu Sudira I Wayan Siwantara Kadek Wirantari Kadek Wirantari Made Ruki Made Ruki Ni Kadek Tuwin Patriani Ni Luh Eka Armoni Ni Putu Sri Devi Wahyuniati Nyoman Indah Kusuma Dewi Putu Astawa Putu Wila Pradnya Paramita