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All Journal Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Disrupsi Bisnis Indonesian Collaboration Journal of Community Services (ICJCS) Batara Wisnu : Indonesian Journal of Community Services Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Kreativitas Pada Pengabdian Masyarakat (Krepa) Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia Neraca Manajemen, Akuntansi, dan Ekonomi KARIR Jurnal Ilmiah Manajemen Jurnal Dedikasi Abdi Masyarakat
Ade Ridwan
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OPTIMALISASI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA SASAHAN Susanto, Denies; Ridwan, Ade
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 2 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i2.164

Abstract

This Community Service Activities aims to overcome the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Sasahan Village related to limited market reach and competitiveness. This Community Service focuses on introducing and training MSMEs in utilizing digital marketing strategies to expand market reach and increase their competitiveness. This activity includes workshops, coaching sessions, content development assistance, and performance evaluations to empower MSMEs to adopt digital marketing strategies effectively. Collaboration with local governments, MSME associations, digital marketing experts and communities ensures comprehensive and sustainable support. Through this community involvement initiative, we aim to increase the economic prosperity of Sasahan Village by empowering its MSMEs to develop and be competitive in the digital era
Aplikasi Manajamen Peserta Magang Berbasis Website Studi Kasus PT Inovindo Digital Media Ridwan, Ade
BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia Vol. 1 No. 4 (2023): BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia
Publisher : CV. Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan magang merupakan salah satu kegiatan dari untuk mendapatkan pengalaman kerja, dan biasanya dilakukan oleh mahasiswa. Kegiatan ini biasanya dilakukan beberapa bulan. Adapun tahapan untuk menjadi peserta magang adalah dengan mendaftar ke instansi atau perusahaan, setelah diterima mengerjakan tugas yang telah diberikan oleh tempat magang, Dan setelah selesai magang maka pihak perusahaan akan melakukan evaluasi atau penilaian dan memberikan sertifikat sebagai tanda bahwa telah selesai magang. Dengan proses cukup atasan tersebut di PT. Inovindo Digital Media masih dilakukan secara manual. Dan data peserta magang disimpan di dalam spreadsheet, sehingga data-data masih belum terintegrasi dengan sistem lain. Sehingga sistem manajemen peserta magang PT. Inovindo Digital Media ini dibuat dengan Bahasa pemrograman PHP dan framework Laravel dan dengan database MySQL. Dalam merancang sistem ini menggunakan alat bantu perancangan yaitu UML (Unified Modelling Language) yang meliputi use case diagram, class diagram, activity diagram dan sequence diagram. Dengan harapan sistem ini dibuat dapat memudahkan admin atau pembimbing dalam mengelola peserta magang.
PEMBERDAYAAN UMKM DESA SASAHAN MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN AKSES PASAR Susanto, Denies; Ridwan, Ade
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v5i1.129

Abstract

This community service program was conducted in Sasahan Village, Waringinkurung District, Serang Regency, Banten, with the aim of empowering Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to improve market access and business competitiveness. MSMEs in this village face major challenges, including limited digital literacy, lack of skills in managing technology-based marketing, and a continued reliance on conventional methods to expand consumer reach. In fact, digital marketing has been proven as an effective strategy that enables entrepreneurs to utilize social media, online marketplaces, and promotional content to expand their business networks more efficiently. The program implementation consists of several stages, namely problem identification, solution formulation, hands-on training, and continuous monitoring and evaluation. Partner participation is reflected through active involvement in all activities, including providing business data, attending training sessions, independently practicing digital content creation, and establishing a digital MSME community in Sasahan Village. Program evaluation is carried out formatively to adjust training methods according to participants’ needs and summatively to assess improvements in digital literacy, promotional skills, and the overall impact on market access. Program sustainability is supported through online mentoring, collaboration with village authorities, and partnerships with external stakeholders such as online marketplaces and financial institutions. The outcomes of this community service program include improved digital literacy, MSME independence in implementing digital marketing strategies, the establishment of new marketing networks, and an increase in the income and welfare of the Sasahan Village community.
Peran Dunia Digital Untuk Menumbuhkan Jiwa Entrepreneurship Dan Kesejahteraan Finansial Pada Anak Generasi Z Ade Ridwan; Fuadi; Dia Maulani Putri; Muthia Aulia Hidayat; Neisya Mahardika Prananda
Jurnal Dedikasi Abdi Masyarakat Vol. 1 No. 1 (2025): Jurnal Dedikasi Abdi Masyarakat
Publisher : Program Studi Manajemen Universitas Pamulang Kampus Kota Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jdam.v1i1.54116

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memotivasi, mengatasi tantanga dan mengeksplorasi bagaimana teknologi dan platform digital dapat dimanfaatkan oleh generasi muda khususnya siswa SMA Negeri 8 Kota Serang untuk mengembangkan keterampilan kewirausahaan serta menciptakan peluang ekonomi. Dalam era digital yang terus berkembang, peran dunia digital menjadi semakin penting dalam membentuk jiwa entrepreneurship dan meningkatkan kesejahteraan finansial, khususnya di kalangan anak generasi Z. Dengan memanfaatkan media sosial, e-commerce, dan aplikasi finansial, generasi Z dapat belajar tentang manajemen keuangan, pemasaran, dan inovasi produk. Melalui kegitan PKM ini para siswa dapat termotivasi dan membangun jiwa kewirausahaannya serta mampu mengoptimalkan penggunaan media digital untuk hal yang lebih bermanfaat dan menghasilkan penghasilan tambahan agar berkontribusi pada kesejahteraan ekonomi mereka di masa depan.  
Co-Authors Ardi, Krisno Saefullah Dia Maulani Putri En Najla, Aura Nabilat Fathan F, Akhmad Fuadi Hidayat, Muthia Aulia juhaeri, Juhaeri Kubro, Mizan Mariska Maulana, Achmad Mesakh Mesakh, Mesakh Muthia Aulia Hidayat Neisya Mahardika Prananda Prananda, Neisya Mahardika Putri, Dia Maulana Riyanto, Indar Salam, Ahpa Siti Nurhayati Susanto, Denies Tati Sukarti Tita Rialita Tubagus T, Muhamad Ari William P, Jhonser Wiwik Handayani