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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Budimas : Jurnal Pengabdian Masyarakat Movere Journal Abdimas Langkanae Jurnal Multidisiplin Madani (MUDIMA) PERADABAN JOURNAL of ECONOMIC and BUSINESS Journal Online Manajemen ELPEI (JOMEL) International Education Trend Issues Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Pallangga Praja Nusantara Innovation Journal
Muh. Irshan Sachrir
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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BAGAIMANA STRATEGI PEMASARAN BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA JAGUNG REBUS Muh. Irshan Sachrir; Mustari Mustari; Muh. Ihsan Said Ahmad; Muhammad Dinar; Muhammad Hasan
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.342 KB) | DOI: 10.34308/eqien.v10i2.588

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana strategi pemasaran yang meliputi strategi produk, strategi harga, strategi lokasi, dan strategi promosi mempengaruhi keputusan pembelian pemilik perusahaan tongkol jagung di Kabupaten Takalar. Penelitian ini termasuk dalam wilayah penelitian deskriptif kuantitatif. Pengumpulan data dilakukan dengan observasi, wawancara, dan penyebaran kuesioner kepada 100 konsumen yang dipilih secara acak. Penelitian ini berfokus pada pembeli jagung matang di Kabupaten Takalar. Statistik deskriptif dan inferensial digunakan dalam analisis data. Hasil penelitian menunjukkan bahwa strategi pemasaran ditinjau dari strategi produk, strategi harga, strategi lokasi, dan strategi promosi secara parsial dan simultan berpengaruh terhadap keputusan pembelian jagung rebus di Kabupaten Takalar. Hal ini menunjukkan bahwa semakin besar kuantitas keputusan pembelian konsumen, semakin strategis lokasi usaha dan kemudahan akses usaha, semakin murah harga, dan semakin sering promosi.
The Influence of Entrepreneurship Digitalization and Literacy Strategies on the Ability of MSMES After Surviving the Middle of the Covid-19 Pandemi in Makassar City Muh. Irshan Sachrir; Nasikh; Grisva Agustin
Jurnal Multidisiplin Madani Vol. 2 No. 12 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i12.2096

Abstract

This study is designed to see the effect of the independent variables, namely digitalization strategy and entrepreneurial literacy, on the dependent variable, namely the ability of MSMEs to survive in the midst of the COVID-19 pandemic, both directly and indirectly.  This research was conducted using a quantitative approach, and was designed as an explanatory study.  Respondents who are the subject of research are MSME actors in Makassar City.  The sampling technique applied is non-probability sampling using the qouta sampling method by determining the number of respondents as many as 30 people.  The analytical method used is multiple regression analysis with the help of an analytical tool, namely IBM SPSS version 25. The results of this study indicate that (1) the digitization strategy does not have a positive and partially significant effect on the ability of MSMEs to survive in the midst of the COVID-19 pandemic; (2) entrepreneurial literacy does not have a positive and significant effect partially on the survival ability of MSMEs in the midst of the COVID-19 pandemic;  and (3) digitalization strategies and entrepreneurial literacy do not simultaneously have a positive and significant effect on the ability of MSMEs to survive amid the COVID-19 pandemic
The Effect Of Economic Learning Outcomes And Economic Expectations On The Economic Independence Of Generation Z Individuals Through Moderation Of Financial Intelligence : Study On Economic Education Students At Makassar State University Sachrir, Muh Irshan; Wahjoedi, Wahjoedi; Mukhlis, Imam
International Education Trend Issues Vol. 1 No. 2 (2023): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v1i3.332

Abstract

Technological advances and the rapid flow of information through the internet have affected the lives of generation Z, one of which is the change in consumptive attitudes that are increasing. However, some of Generation Z still have a very low awareness of digital literacy. The results of economic learning are seen to be able to determine the economic expectations of generation Z and be able to foster financial intelligence in economic independence. This study aims to investigate the effect of economic learning outcomes and economic expectations on Economic Independence in generation Z, with financial intelligence as a moderating factor. This type of research is quantitative research with a descriptive approach and uses a questionnaire as a data source. The sampling method used was Proportionate Stratified Random Sampling, and the number of samples obtained was 77 students at Makassar State University. The data analysis used in this study is the PLS method through SmartPLS software and inferential statistical analysis using the warpPLS version 4.0 program. The results showed that economic expectations and financial intelligence have a positive and significant influence on Economic Independence, while economic learning outcomes do not have a significant effect. The findings provide important insights into the factors that influence generation Z's economic independence and the implications for the development of economic literacy
Strategi Pemasaran Digital Berbasis Media Sosial Untuk Penguatan Kapasitas SDM Usaha Mikro di Kampung Bukit Makmur, Kalimantan Timur Sachrir, Muh Irshan; Mustari, Ulul Azmi
Nusantara Innovation Journal Vol. 3 No. 2 (2025): June
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70260/nij.v3i2.68

Abstract

The advancement of digital technology has changed various sectors of life, including how micro-entrepreneurs market their products and services. This study explores how micro-entrepreneurs in Kampung Bukit Makmur, East Kalimantan, utilize social media as a promotional tool in the digital era. This study uses a qualitative approach with a descriptive analysis method. Data were collected through interviews with micro-entrepreneurs and reinforced with references to related literature. The study results show that social media, especially WhatsApp, is the primary medium for promotion through the Status feature and community groups. Social media effectively expands market reach, reduces promotion costs, and facilitates direct interaction with consumers. However, micro-entrepreneurs still face challenges in the form of limited digital literacy, unequal internet access, and minimal skills in creating creative content. These findings provide important insights into the opportunities and obstacles micro-entrepreneurs face when using social media in rural areas. The implication is that a more targeted and contextual digital literacy mentoring and training program is needed to help them optimally adapt to the dynamics of the digital market.
Sportstagram & Tiktok Athletic: FOMO Dan Lifestyle Digital Terhadap Self-Representation Melalui Aktivitas Olahraga Di Media Sosial Sandira, Nur Fadilah Ayu; Sachrir, Muh. Irshan; Sarah, Nulthazam; Arifin Bando, Ushwa Dwi Masrurah
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.452

Abstract

Social media has changed the way individuals construct self-image, particularly through posts about physical activities such as exercise. This study aims to analyze the influence of Fear of Missing Out (FOMO) and lifestyle on self-representation on social media, with exercise activity as a mediating variable. This study used a quantitative, explanatory approach and involved 200 respondents from Generation Z and millennials who actively share exercise activities on Instagram and TikTok. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that FOMO has no direct influence on self-representation, but does have an indirect influence through exercise activity. Conversely, lifestyle has both direct and indirect effects on self-representation. Exercise activity proved to be a significant mediator in shaping digital self-image. These findings confirm that self-representation on social media is not only driven by social pressures such as FOMO, but also by engagement in meaningful, real-life activities. This research contributes to the study of digital consumer behavior, as well as practical implications for lifestyle and community-based marketing strategies.
PELATIHAN ANALISIS DATA KUANTITATIF DENGAN SOFTWARE SPSS SEBAGAI PENINGKATAN KETERAMPILAN OLAH DATA MAHASISWA UIN PALOPO Erwin; Fasiha; Muh. Irshan Sachrir; Andi Nur Wahyuningsih; Hafid Sumarwadji
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18113

Abstract

This community service program aims to improve the understanding and skills of quantitative data analysis at UIN Palopo students through quantitative data analysis training using SPSS software. The community service method used is participatory action, a method that places the community, especially students, in an empowerment program to solve the problems they face. This community service program is conducted in three stages: 1) the planning stage, which includes determining the community service target, determining the training topic, and determining the materials and tools used during the service. The second stage, implementation, includes SPSS application installation, an introduction to the application, in-depth material delivery, hands-on practice using SPSS, data processing and interpretation, and discussion sessions. The third stage, evaluation and monitoring, includes material evaluation, discussion sessions, and mentoring outside of the training. With an interactive and enjoyable approach, students master the theory and practice of using SPSS. This demonstrates that with ongoing training programs, students' data processing and analysis skills can develop rapidly, especially in applying SPSS for research and future careers.
Entrepreneurship Education as an Investment in Human Resources for Long-Term Economic Development Sachrir, Muh Irshan
Jurnal Pallangga Praja (JPP) Vol. 7 No. 2 (2025): Oktober
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship education plays a strategic role in developing human resources (HR) that are adaptive, creative, and competitive, making it an important instrument for long-term economic development. This article aims to analyze the interrelation between entrepreneurship education, HR investment, and long-term economic development through a literature review approach. Research data were collected using documentation techniques, by examining indexed international journal articles, academic books, and oficial reports from international institutions. The findings indicate that entrepreneurship education serves as a foundation for building entrepreneurial competencies, which subsequently encourages greater investment in HR through education, training, health, and financial literacy. Such investment produces competitive, productive, and adaptive HR, thereby contributing to sustainable long-term economic development. The novelty of this study lies in the development of an integrative conceptual framework that connects entrepreneurship education, HR investment, and long-term economic development in the context of developing countries.
Dampak Literasi Kewirausahaan Terhadap Orientasi Kewirausahaan Sosial: Bukti Empris Dari Mahasiswa FEB Universitas Negeri Makassar Hidayat, Rahmat; Muchtar, Yulnita; Sachrir, Muh. Irshan
Movere Journal Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i1.760

Abstract

This study aims to analyze the impact of entrepreneurial literacy on Social Entrepreneurship Orientation (SEO) among students at the Faculty of Economics and Business (FEB), Universitas Negeri Makassar. This research adopted a quantitative explanatory approach using a survey method involving 245 students selected through proportionate stratified random sampling. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationship between entrepreneurial literacy and three dimensions of SEO: social innovation, proactiveness, and risk-taking. The results indicate that entrepreneurial literacy has a positive and significant effect on all dimensions of social entrepreneurship orientation. The social innovation dimension recorded the strongest influence, while risk-taking had the lowest. This suggests that while literacy equips students with innovative capabilities, psychological barriers to social risk still require more profound curricular intervention. These findings provide strategic implications for higher education administrators, particularly within teacher education based universities (LPTK), to redesign entrepreneurship curricula that are not only profit-oriented but also emphasize social risk mitigation and hybrid value creation. This study provides new empirical evidence regarding the role of literacy in shaping SEO within the context of education based universities in Eastern Indonesia.
Pelatihan Penelitian Tindakan Kelas Bagi Guru SD Negeri 323 Tokombeng di Kabupaten Bulukumba Dwiyanti, Dwiyanti; Hasisa Haruna; Nurul Haeriyah Ridwan; Mildayanti, Mildayanti; Muh. Irshan Sachrir
Abdimas Langkanae Vol. 5 No. 2 (2025): September-Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jpm.v5i2.512

Abstract

Pelatihan Penelitian Tindakan Kelas yang dilaksanakan di SD Negeri 323 Tokombeng Kabupaten Bulukumbadiselenggarakan bagi guru sebagai upaya meningkatkan pengetahuan, pemahaman dan keberanian untuk melakukan penelitian Tindakan kelas , mulai dari membuat proposal penelitian, melaksanakan penelitian dan membuat laporan penelitian secara benar sesuai dengan kaidah-kaidah penelitian Tindakan kelas yang lazim digunakan di dunia Pendidikan. Penelitian Tindakan Kelas (PTK) bagi guru pada dasarnya berfokus pada peningkatan kualitas pembelajaran dan profesionalisme guru dalam hal ini untuk meningkatkan hasil belajar siswa dan memberikan kontribusi pada pengembangan kurikulum di sekolah. Metode yang digunakan untuk memberikan pelatihan ini, meliputi: ceramah, tanya-jawab, diskusi, pemberian tugas, bimbingan perorangan, dan latihan mandiri dalam bentuk proyek pelaksanaan kegiatan yang diikuti 20 peserta. Hasil dari pelatihan ini memperlihatkan adanya semangat para guru untuk memahami Penelitian Tindakan Kelas (PTK).
PERAN KEWIRAUSAHAAN DALAM PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PENGEMBANGAN UMKM Sachrir, Muh Irshan; Eryanti K, Ade Vidya
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.363

Abstract

Community economic empowerment is an important effort to improve the welfare and independence of society. Micro, Small, and Medium Enterprises have a strategic role in supporting economic growth and creating employment opportunities for the community. However, the development of these enterprises still faces several challenges such as limited access to capital, low managerial capacity, and limited utilization of technology. This study aims to analyze the role of entrepreneurship in community economic empowerment through the development of Micro, Small, and Medium Enterprises. This research uses a qualitative approach with a descriptive method. The research data were obtained through observation, interviews, and documentation involving Micro, Small, and Medium Enterprise actors and related stakeholders in community business development. The results show that entrepreneurship plays an important role in improving business capacity, creating product innovation, and expanding market opportunities. The development of Micro, Small, and Medium Enterprises also has a positive impact on increasing community income, creating employment opportunities, and strengthening local economic activities. Therefore, strengthening entrepreneurial capacity and sustainable policy support are essential factors in promoting community economic empowerment through the development of Micro, Small, and Medium Enterprises.  
Co-Authors Anas, Agung Muliaman Andi Nur Wahyuningsih Arifin Bando, Ushwa Dwi Masrurah Dwiyanti Dwiyanti, Dwiyanti Erwin Eryanti K, Ade Vidya Fasiha Grisva Agustin Hafid Sumarwadji Hasisa Haruna Imam Mukhlis Mildayanti, Mildayanti Muchtar, Yulnita Muh. Ihsan Said Ahmad MUHAMMAD DINAR Muhammad Hasan Mustari Mustari Mustari, Ulul Azmi Nasikh Nulthazam Sarah Nur Fadilah Ayu Sandira Nurul Haeriyah Ridwan Rahmat Hidayat Wahjoedi Wahjoedi