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All Journal EkoBis ( Ekonomi & Bisnis ) Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Journal of Environmental Science and Sustainable Development ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Economic, Business & Accounting Research Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Environmental, Social, Governance, and Sustainable Business
Rizal Edy Halim
Faculty Of Economics And Business, Universitas Indonesia, Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen

 1 
Brand loyalty and the moderating role of involvement: a strategic alliance perspective in indonesia airline industry Pratama, Anggun; Halim, Rizal Edy
Jurnal Manajemen Vol 22, No 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.398 KB) | DOI: 10.24912/jm.v22i1.309

Abstract

This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aims to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia’s passengers in Indonesia. This research will examinethe relationship between strategic airline alliance, brand equity, brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity, and the relationship between brand preferences and brand loyalty. In particular, for both low and high involvement passengers, the effect of global airline alliances on brand equity, and brand preference on brand loyalty will be also examined by using structural equation model and multi-group method analysis. Data for this research were collected from Garuda Indonesia consumers, specifically those who have flown with Garuda Indonesia. They were then analyzed using Structural Equation Modelingand multi-group analysis method. The result on total sample of this research showed that all independent variables have significant effect to all dependent variables. However, in multi-group analysis, for both low and high-involved passengers, brand equity did not affect brand loyalty. Meanwhile, in other multi group analyses, all groups showed an effect on the relationship.
The effect of corporate social responsibility towards customer loyalty: the role of trust, c-c identification, and customer satisfaction Halim, Rizal E; Hermawan, Ahmadan Maulana
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.054 KB) | DOI: 10.24912/jm.v21i2.232

Abstract

In addition to running the rules set by the government, the activity of Corporate Social Responsibility (CSR) is also carried out by the company in increasing customer loyalty. This study aims to analyze the influence of CSR activities at the local aircraft company and local banking company to customer loyalty mediated by customer trust,C-C(Consumer-Company) identification, and customer satisfaction. Selection of these two industries because ofgrowththat hasoccurredeveryyear. The sample was consumers who have used the services of local aircraft in the last six months and consumers were registered as clients of local banks in the six months before the study began. This study uses Structural Equation Modeling (SEM) and found that for consumers from local aircraft, the company's CSR activities significantly affect customer loyalty through mediation of customer trust, while consumers from  local bank, CSR activities significantly affect the customer loyalty through mediation of c-cidentification.
The Effect Of Corporate Social Responsibility Towards Customer Loyalty: The Role Of Trust, C-C Identification, And Customer Satisfaction Rizal E Halim; Ahmadan Maulana Hermawan
Jurnal Manajemen Vol. 21 No. 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i2.232

Abstract

In addition to running the rules set by the government, the activity of CorporateSocial Responsibility (CSR) is also carried out by the company in increasing customerloyalty. This study aims to analyze the influence of CSR activities at the local aircraftcompany and local banking company to customer loyaltymediatedby customer trust,C-C(Consumer-Company)identification, and customer satisfaction. Selection of these twoindustries because ofgrowththat hasoccurredeveryyear. The sample was consumers whohave used the services of local aircraft in the last six months and consumers wereregistered as clients of local banks in the six months before the study began. This studyuses Structural Equation Modeling (SEM) and found that for consumers from localaircraft, the company's CSR activities significantly affect customer loyalty throughmediation of customer trust, while consumers from local bank, CSR activitiessignificantly affect the customer loyalty through mediation of c-cidentification.
Brand Loyalty And The Moderating Role Ofinvolvement: A Strategic Alliance Perspective In Indonesia Airline Industry Anggun Pratama; Rizal Edy Halim
Jurnal Manajemen Vol. 22 No. 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i1.309

Abstract

This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aimsto examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia’s passengers in Indonesia. This research will examinethe relationship between strategic airline alliance, brand equity, brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity, and the relationship between brand preferences and brand loyalty. In particular, for both low and high involvement passengers, the effect of global airline alliances on brand equity, and brand preference on brand loyalty will be also examined by using structural equation model and multi-group method analysis. Data for this research were collected from Garuda Indonesia consumers, specifically those who have flown with Garuda Indonesia. They were then analyzed using Structural Equation Modelingand multi-group analysis method. The result on total sample of this research showed that all independent variables have significant effect to all dependent variables. However, in multi-group analysis, for both low and high-involved passengers, brand equity did not affect brand loyalty. Meanwhile, in other multi group analyses, all groups showed an effect on the relationship.
Co-Authors Adi Zakaria Afiff Adiwijaya K. Adiwijaya K. Ahamad Daromi Ahmadan Maulana Hermawan Alghifari, Izzuddin Andhari Shanty Kusmaharani Anggun Pratama Anna Maria Tri Anggraini Arief Wibisono Lubis Bheakanti Bias Btari Btari, Bheakanti Bias Efendi, Achmad Arif Rachmad Fauzan R. Fauzan R. Hanum, Rastinia Kamila Hermawan, Ahmadan Maulana Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi Izzuddin Alghifari La Ode Muhammad Restu Prada M. Budi Prasetyo Megawati Simanjuntak Phillip, Phillip Prasetyo, M. Budi Pratama, Anggun Rusli Fauzan Safari, Arief Safira, Fitri Yani Rossa Slamet Riyadi Sumiyarto Sumiyarto Triantara, Muhamad Ridwan Vaharani, Amanda Andriana Zea, Diva Akiela Fahlerie