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All Journal EkoBis ( Ekonomi & Bisnis ) Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Journal of Environmental Science and Sustainable Development ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Economic, Business & Accounting Research Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Environmental, Social, Governance, and Sustainable Business
Rizal Edy Halim
Faculty Of Economics And Business, Universitas Indonesia, Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : ASEAN Marketing Journal

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Between Management and Employees: Which one is More Critical in Building Value and Loyalty? Lubis, Arief Wibisono; Halim, Rizal Edy
ASEAN Marketing Journal Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

We conducted a research concerning the relationship between trust, value, and loyalty based on the model developed by Sirdeshmukh et al. (2002). Confirmatory factor analysis and structural equation modeling were used to test the model. According to the model, the authors made a distinction between trustworthiness and trust dimension in Sales Promotion People (SPP) context and Management Policies and Practices (MPP) context. By collecting primary data from 105 respondents, the result shows that in the MPP context, operational benevolence was proven to demostrate a statistically significant positive effect to trust in MPP. Both the trust in MPP and trust in SPP dimensions have statistically significant positive effect in creating value, Trust in MPP and value dimensions have statistically significant positive effect to loyalty dimension. Moreover, from the result, it can be inferred that the role of MPP, rather than SPP was more critical in building consumers value and loyalty. The authors also found no asymmetric effect in the relationship between trustworthiness and trust dimension.
Co-Authors Adi Zakaria Afiff Adiwijaya K. Adiwijaya K. Ahamad Daromi Ahmadan Maulana Hermawan Alghifari, Izzuddin Andhari Shanty Kusmaharani Anggun Pratama Anna Maria Tri Anggraini Arief Wibisono Lubis Bheakanti Bias Btari Btari, Bheakanti Bias Efendi, Achmad Arif Rachmad Fauzan R. Fauzan R. Hanum, Rastinia Kamila Hermawan, Ahmadan Maulana Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi Izzuddin Alghifari La Ode Muhammad Restu Prada M. Budi Prasetyo Megawati Simanjuntak Phillip, Phillip Prasetyo, M. Budi Pratama, Anggun Rusli Fauzan Safari, Arief Safira, Fitri Yani Rossa Slamet Riyadi Sumiyarto Sumiyarto Triantara, Muhamad Ridwan Vaharani, Amanda Andriana Zea, Diva Akiela Fahlerie