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All Journal EkoBis ( Ekonomi & Bisnis ) Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Journal of Environmental Science and Sustainable Development ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Economic, Business & Accounting Research Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Environmental, Social, Governance, and Sustainable Business
Rizal Edy Halim
Faculty Of Economics And Business, Universitas Indonesia, Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Entrepreneurial Economics

 1 
The dynamics of Indonesia's local beauty market: an analysis of the impact of social media engagement on purchase intention Vaharani, Amanda Andriana; Halim, Rizal Edy
Journal of Entrepreneurial Economics Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i1.2024.706

Abstract

Introduction: The research aims to analyze the impact of customer engagement on brand social media on purchase intention, as well as the mediating variable of attitudes towards the brand's social media. The subjects of this study are Instagram and/or TikTok users aged 18-34 years who are familiar with and have interacted with social media content from local beauty brands on Instagram or TikTok. Methods: Data analysis was conducted using the Partial Least Squares - Structural Equation Modeling (SEM PLS) method. Finding: The results indicate that customer engagement on brand social media has a positive impact on purchase intention, which is greatly influenced by the quality of the content information presented. Brand familiarity does not have a significant influence on customer engagement. Conclusion: Furthermore, engagement on the brand's social media pages results in a positive attitude towards the brand's social media pages, which affects future purchase intentions from the brand.
Pengaruh social media marketing activities terhadap brand equity perusahaan retail Indonesia pada kalangan generasi z dan millenial Safira, Fitri Yani Rossa; Halim, Rizal Edy
Journal of Entrepreneurial Economics Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i1.2024.707

Abstract

Latar Belakang: Media sosial terbuki mampu membawa informasi yang berpengaruh pada masyarakat, khsusnya penyebaran barang secara online (social media marketing). Social media marketing tekag dimanfaatkan sebagai alat promosi merek relasional dan strategi pemasaran merek berdimensi. Penelitian ini bertujuan untuk menemukan pengaruh positif social media marketing terhadap Brand equity. Metode: Metode  yang digunakan pada penelitian ini adalah Structural Equation Modelling (SEM) dengan estimasi kemungkinan maksimum karena mampu menggambarkan variabel laten yang menggunakan beberapa indikator terukur. Temuan: Berdasarkan hasil penelitian ditemukan bahwa Social Media Marketing Activities tidak berpengaruh positif secara signifikan terhadap brand equity, tetapi berpengaruh positif secara signifikan terhadap brand love. Kesimpulan: Berdasarkan hasil penelitian diketahui jika hipotesis 2 diteria. Dengan ini Social Media Marketing Activities perusahaan retail Indonesia dapat menciptakan dan mengembangkan konten digital. Konten yang dihasilkan dapat menumbuhkan keterikatan emosional yang terjalin pada generasi Z dan Milenial sehingga bisa menjalin hubungan jangka panjang.
Behavioral intention among gen z an analysis of digital banking adaptation factors in Jabodetabek Zea, Diva Akiela Fahlerie; Halim, Rizal Edy
Journal of Entrepreneurial Economics Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i2.2024.1117

Abstract

Background: Many traditional banking arrangements have changed as a result of the financial sector's new technological revolution. One method the company seeks to provide consumers with more value is by delivering digital transformations that are especially designed to match their needs and preferences and that use mobile devices such as cell phones to access banking services. This study aims to examine the effect of performance expectancy and effort expectancy to behavioral intention of adopting digital banking. Method: This study collects data from 243 respondents aged 17 to 27 who live in Jabodetabek area, had experienced to do offline transaction, and have at least one digital bank account. Partial Least Squares Structural Equation Modeling (PLS-SEM) was then used to process the data collected. Findings: The findings of this study shows that shows that effort expectancy has a positive effect on behavioral intention on using digital banking. Meanwhile, performance expectations do not have a significant positive effect on behavioral intention. Conclusion: The results of the research may be used to develop a strategic plan and put recommendations into practice to better understand user intentions to use digital banks.
Co-Authors Adi Zakaria Afiff Adiwijaya K. Adiwijaya K. Ahamad Daromi Ahmadan Maulana Hermawan Alghifari, Izzuddin Andhari Shanty Kusmaharani Anggun Pratama Anna Maria Tri Anggraini Arief Wibisono Lubis Bheakanti Bias Btari Btari, Bheakanti Bias Efendi, Achmad Arif Rachmad Fauzan R. Fauzan R. Hanum, Rastinia Kamila Hermawan, Ahmadan Maulana Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi Izzuddin Alghifari La Ode Muhammad Restu Prada M. Budi Prasetyo Megawati Simanjuntak Phillip, Phillip Prasetyo, M. Budi Pratama, Anggun Rusli Fauzan Safari, Arief Safira, Fitri Yani Rossa Slamet Riyadi Sumiyarto Sumiyarto Triantara, Muhamad Ridwan Vaharani, Amanda Andriana Zea, Diva Akiela Fahlerie