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All Journal Nirmana Share : Journal of Service Learning Humaniora Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan DESKOVI : Art and Design Journal VCD (Journal of Visual Communication Design) Jurnal Desain Komunikasi Visual Nirmana Imatype: Journal of Graphic Design Studies Journal Community Service Consortium Jurnal Vicidi International Journal of Review Management Business and Entrepreneurship
Stevanus Christian Anggrianto
Universitas Ciputra
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : VCD (Journal of Visual Communication Design)

 1 
Identification of Determinants Factors of Cultural Based Destination Branding Design for Trowulan Christian Anggrianto
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.045 KB) | DOI: 10.37715/vcd.v1i1.286

Abstract

By the increasingly high levels of tourism object competition nowadays, then each region must have the sensitivity and the ability to be able to explore their potentials in order to improve their society’s living standards. One of the great potential that Indonesia have that has not really managed well is in the tourism sector, Indonesia has a wide range of natural resources and could be potentially empowered as a tourism sector, however, currently it is still hard to be achieved. Frequently, we can find the tourism objects in Indonesia is packaged as it is without having a unique value that distinguishes one to another. As one of the examples is the Trowulan, a small town in East Java has a great potential of cultural tourism which has not been packaged properly. Trowulan, once was the Centre of a great kingdom of Majapahit, many physical cultural relics as well as non-physical that is still preserved. Therefore to preserve the uniqueness of Trowulan as a cultural tourism area to be managed well, a process of brand destination is required.
Beyond Monopoly: Enhancing SME Branding Knowledge through Board Game Experiences Christian Anggrianto; Helena Sidharta
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.5088

Abstract

In the era of rapid technological advancements and ever-changing consumer behaviors, small and medium enterprises (SMEs) face the challenge of keeping up with the complexities of branding in the competitive market landscape. This study delves into the innovative use of board games as an educational tool to enhance SMEs' understanding of branding concepts, mainly targeting entrepreneurs with limited formal education. Drawing on experiential learning and gamification principles, the research investigates the impact of board games designed specifically for SMEs. These games, tailored to address businesses’ unique challenges with limited educational resources, provide entrepreneurs with a dynamic and interactive platform to explore branding strategies, brand identity development, and customer engagement techniques. Through workshops and in-depth case studies, the research assesses the effectiveness of board games in facilitating active learning and knowledge retention among SME owners and managers. Preliminary findings reveal that the immersive and engaging nature simplifies complex branding concepts and fosters a collaborative learning environment, enabling participants to experiment with diverse strategies in a risk-free setting. This research advocates integrating gamified learning strategies into formal and informal SME training programs. The findings underscore the potential of innovative, interactive methods in democratizing access to branding knowledge and nurturing the growth of SMEs in competitive markets. By bridging the gap between theoretical knowledge and practical application, board games emerge as a promising instrument for enhancing the branding capabilities of SMEs, thereby promoting their sustainable growth and competitiveness in the market.
Co-Authors Abdul Hamid, Norsiah binti Alexander Wahyudi Henky Soeparto Anastasia Amelia Winardi Astrid Kusumowidagdo Auditia Setiobudi Christina Whidya Utami Cicilia Larasati Rembulan Cinthya Noviana Delvin Tanjaya Delvin Tanjaya Dyah Kusuma Wardhani Eric Harianto Goei Tiffani Octavia Wijaya Helena Sidharta Husada, Agnes Delicia Jessica Ayumi Aris Kezia Lauren Handoyo Lie Calvin Christian Lisa Indriati Melania Rahadiyanti Michael Anggawinarta Michelle Sinatra Nassiriah Shaari Norsiah binti Abdul Hamid Olivia Kay Dean Pradipta Adiwiria Ramly Triawan Rismawati, Rismawati Sitepu Samantha Handriyani Teguh Wijaya Shaari, Nassiriah Sienny Anggraeni Steven Albertsen Susan Tommy C. Efrata Tri Wahyu Oktalia Agung Wiyono Vincentius Sutanto Yusuf Ariyanto