Dewa Made Weda Githapradana
Universitas Ciputra Surabaya

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Journal : Humaniora

Aesthetics and Symbolic Meaning of Androgynous and CO-ED Style Trends in Men’s Fashion Githapradana, Dewa Made Weda
Humaniora: Journal of Indonesia Culture and Society Vol. 13 No. 1 (2022): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v13i1.7378

Abstract

The research aimed to understand the aesthetic value and symbolic meaning of the co-ed and androgynous trends in men’s fashion. The problem discussed was how the aesthetic value and symbolic meaning of co-ed androgynous trends were in men’s fashion today. Co-ed and androgyny were one of the phenomena in men’s fashion trends today. The co-ed androgynous style featured a gender-fluid fashion concept; that was, the blurring of the binary gender opposition boundaries. Gender discrimination is a phenomenon of social problems that often surfaced. Fashion was often used as an instrument in reproducing gender identity in social systems. The development of men’s fashion had undergone significant changes in recent decades. Men’s clothing trends had become more attractive, dynamic, and no longer monotonous like conventional men’s fashion styles. The research applied a qualitative research method by collecting library data, observation, and interviews with practitioners and experts. The approach and theoretical basis used in analyzing the objects and variables were postmodern aesthetic approaches and Barthes’ semiotic theory. The object sample was the clothing designed by Alesandro Michele for the Gucci brand. The result indicates that the symbolic meanings of androgynous and co-ed trends are able to reflect social problems, such as reproducing gender identity, overhauling heteronormative stereotypes, changing gender roles, and freedom of expression without discrimination. The concept is expressed through a dynamic and free postmodern aesthetic.
Gender Fluidity in Contemporary Menswear: A Deleuzian Analysis and Gen Z Narratives Githapradana, Dewa Made Weda
Humaniora: Journal of Indonesia Culture and Society Vol. 16 No. 2 (2025): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v16i2.13499

Abstract

The market identity for menswear is undergoing a significant transformation toward a more diverse and inclusive range of options, primarily due to the rise of gender-fluid fashion. Research indicates that menswear evolves to offer a greater variety of gender-fluid and diverse clothing choices for the average male consumer, reflecting a shift in fashion consumption and expressions of masculinity. Notable trends reshaping the fashion landscape include the embrace of gender-flexible fashion and the rejection of toxic masculinity among Generation Z (Gen Z) men. The research aims to explore the trend of gender fluidity in contemporary menswear through a Deleuzian lens. It focuses on applying the theory of the senses and the concept of “becoming” based on the philosophical work of Gilles Deleuze and Félix Guattari. The analysis centers around a fashion design project titled Soul Equilibrium, which serves as the case study. Deleuzian theory is employed to examine the relationship between trend fluidity and changes in gender performativity as expressed through fashion. Qualitative data are gathered through observations, interviews, and literature reviews, with respondents selected through purposive sampling. These respondents include experts and individuals actively engaged in fashion. Key findings reveal that the intersection of gender-fluid fashion and performativity fosters a dynamic relationship among fashion, identity, and societal norms. Gender-fluid fashion emerges as a significant indicator of changing gender performativity in society. The concept of gender performativity highlights how individuals actively construct their gender identity through behavior and self-expression. The results of the research advocate for greater social acceptance and inclusivity within society.