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All Journal Jurnal Komunikasi Channel : Jurnal Komunikasi Jurnal InterAct Prosiding Seminar Nasional INDOCOMPAC Komuniti : Jurnal Komunikasi dan Teknologi Informasi Lontar : Jurnal Ilmu Komunikasi LUGAS Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Communications Swadaya: Indonesian Journal of Community Empowerment Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal Signal Iqtida: Journal of Da'wah and Communication Baktimu : Jurnal Pengabdian Kepada Masyarakat Baktimu : Jurnal Pengabdian Kepada Masyarakat Proceedings of Jogjakarta Communication Conference (JCC)
ida riaeni, ida
Universitas Muhammadiyah Cirebon
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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PEMANFAATAN MEDIA DIGITAL SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PT. HARTADINATA ABADI, TBK. Neng Alawiyah; Ida Riaeni
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7836

Abstract

This Study is discusses the use of digital media as a marketing communications strategy at PT. Hartadinata Abadi, Tbk., a company engaged in the manufacture and distribution of gold jewelry in Indonesia. Digital media has become an important tool for reaching consumers more widely and efficiently in the era of digital transformation. The purpose of this study is to determine how the company utilizes digital media in developing its marketing communications strategy and to evaluate the effectiveness of this strategy. This research uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews with marketing management, observations of the company's digital activities (including social media, websites, and e-commerce platforms), and related documentation. Data analysis was conducted using data reduction, data presentation, and conclusion drawing methods. The results show that PT. Hartadinata Abadi, Tbk. has integrated various digital media platforms such as Instagram, YouTube, and marketplaces to build brand awareness, increase consumer interaction, and support sales. This strategy has proven effective in increasing engagement and expanding market reach. The conclusion of this study is that digital media plays a significant role in supporting the company's marketing communications strategy. It is recommended that the company continuously evaluate the performance of digital media and optimize its utilization by following evolving consumer trends and behaviors. Keywords: digital media, marketing communications, marketing strategy, PT. Hartadinata Abadi, digital branding
Cultural Communication and The Politics of Representation: Negotiating National Cultural Mission in Global Artificial Intelligence Practices Ida Riaeni; Muhammad Iqbal Manshur; Mohd Zaini Abu Bakar
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of artificial intelligence (AI) has significantly influenced cultural communication and cultural representation at both national and global levels. This study employs a systematic literature review (SLR) to analyze recent literature from Malaysia and Indonesia related to AI, cultural representation, and cultural digitization. Findings indicate that AI functions as both a mediator and an actor in shaping digital cultural representation, facilitating the preservation of traditions, and generating negotiation in the politics of cultural representation. A synthesis of Malaysian and Indonesian literature highlights differences in focus: Malaysia emphasizes public interactivity and AI literacy, whereas Indonesia prioritizes the preservation of traditions and integration of local values. This article presents an SLR table, a conceptual framework diagram, and theoretical, practical, and methodological implications for research in cultural communication and digital technology.
Co-Authors Ahmad Yusron Bahtiar Ripa’i Cartinah Cartinah Fajar Trimiharja Fella Rahmah Putri Heri Hadiyanto Iis Istiqamah Khalasa Shafira Khoerunnisa Khoerunnisa Lala Amalia Linda Linda Machsunah, Uun Maya Marliya Mohd Zaini Abu Bakar Muhammad Iqbal Manshur Muhammad Kamaludin Mukhamad Zeraldy Neng Alawiyah Nida Faridah Nur Fajriyah Nurhawa Rinanda Agung Putri Ririn Risnawati Risnawati, Ririn Rizki Budhi Suhara Sri Rahayu Suhara, Rizki Budhi Suherman, Suherman Tunziyah Tunziyah yusuf sapari, yusuf