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ida riaeni, ida
Universitas Muhammadiyah Cirebon
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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PEMANFAATAN MEDIA DIGITAL SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PT. HARTADINATA ABADI, TBK. Alawiyah, Neng; Riaeni, Ida
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7836

Abstract

This Study is discusses the use of digital media as a marketing communications strategy at PT. Hartadinata Abadi, Tbk., a company engaged in the manufacture and distribution of gold jewelry in Indonesia. Digital media has become an important tool for reaching consumers more widely and efficiently in the era of digital transformation. The purpose of this study is to determine how the company utilizes digital media in developing its marketing communications strategy and to evaluate the effectiveness of this strategy. This research uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews with marketing management, observations of the company's digital activities (including social media, websites, and e-commerce platforms), and related documentation. Data analysis was conducted using data reduction, data presentation, and conclusion drawing methods. The results show that PT. Hartadinata Abadi, Tbk. has integrated various digital media platforms such as Instagram, YouTube, and marketplaces to build brand awareness, increase consumer interaction, and support sales. This strategy has proven effective in increasing engagement and expanding market reach. The conclusion of this study is that digital media plays a significant role in supporting the company's marketing communications strategy. It is recommended that the company continuously evaluate the performance of digital media and optimize its utilization by following evolving consumer trends and behaviors. Keywords: digital media, marketing communications, marketing strategy, PT. Hartadinata Abadi, digital branding
NARASI MEDIA ONLINE TERKAIT AKSI DEMOKRASI 2025 SEBAGAI REPRESENTASI KOMUNIKASI POLITIK Amelia, Yuli; Riaeni, Ida
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/vmbsy354

Abstract

The 2025 Democracy Action (Action Demokrasi 2025) is one of the biggest political phenomena in Indonesia, giving rise to demands for the dissolution of the House of Representatives (DPR) and reflecting a crisis of public trust in legislative institutions.Amidst the rapid flow of digital information, online media plays a crucial role in framing this issue and shaping public perceptions of political legitimacy and democracy. This study aims to analyze how online media construct news narratives about the 2025 Democracy Action and how the representation of political communication reflected in these narratives influences public perceptions of political legitimacy in Indonesia. This study uses a descriptive qualitative method with a critical discourse analysis approach (Critical Discourse Analysis) model by Teun A. van Dijk. Data were obtained from news articles from national online media such as Kompas.com, Detik.com, Tempo.co, and CNN Indonesia during the period January- August 2025. The results indicate differences in reporting methods between media. The narratives conveyed by Tempo.co and CNN Indonesia emphasize public participation and the crisis of legitimacy, while Kompas.com and Detik.com direct more attention to issues of national security and stability. These differences in emphasis reflect ideological orientations that influence how news is structured and impact public understanding of democracy and levels of public trust in political institutions. In this context, online media functions not merely as a channel for conveying information but also as an agent shaping political reality and public perceptions of the legitimacy of democracy in Indonesia. Keywords: Democracy Action 2025, framing, political communication, democratic legitimacy, online media.  
Co-Authors Ahmad Yusron Alawiyah, Neng AMELIA, YULI Bahtiar Ripa’i Cartinah Cartinah Fajar Trimiharja Faridah, Nida Fella Rahmah Putri Heri Hadiyanto Iis Istiqamah Khalasa Shafira Khoerunnisa Khoerunnisa Lala Amalia Linda Linda Machsunah, Uun Maya Marliya Muhammad Kamaludin Mukhamad Zeraldy Nur Fajriyah Nurhawa Rinanda Agung Putri Risnawati, Ririn Rizki Budhi Suhara Sri Rahayu Suhara, Rizki Budhi Suherman, Suherman Tunziyah Tunziyah yusuf sapari, yusuf