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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Meuthia Meuthia
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Computer Science & IT Decision Sciences, Operations Research & Management Medicine & Pharmacology Social Sciences Other

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Pengembangan Produk Kerajinan Kelompok Anyaman Mansiang Taratak Sejahtera dalam Rangka Meningkatkan Kinerja Pemasaran Ratni Prima Lita; Henmaidi Henmaidi; Meuthia Meuthia; Devi Yulia Rahmi; Fatma Poni Mardiyah
Warta Pengabdian Andalas Vol 28 No 3 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.28.3.153-159.2021

Abstract

A business of Anyaman Mansiang in Taratak, Lima Puluh Kota Regency, West Sumatra Province has existed for a long time and is a hereditary business. One of the groups of craftsmen of this Mansiang leaf is the Sejahtera Group. The problems faced by partners are product development and lack of marketing performance. The purpose of this activity was to increase business growth, develop product competitiveness, accelerate technology and management diffusion from university to partners. In particular, the activity's objective was to develop mansiang leaf handicraft products in the Taratak Sejahtera woven mansiang group. The activity was carried out in 3 stages, namely the preparation stage, starting with socialization and obtaining permits with related institutions, contacting craftsmen to decide on the activity schedule and preparing activity modules, and preparing for the implementation of activities. The production aspect implementation stage used quality control methods, training methods on product variations, practical methods for tidying up products, training methods for product creation, and business consulting. At the monitoring and evaluation stage, activities were carried out to evaluate the implementation of activities and monitor the performance of activities. The activity results were related to quality control, increased product variety, increased product neatness and yarn that matches the color of the webbing, development of design innovation, and quality improvement to target the middle and upper segments. Mentoring activities need to be continued to help the business of the Taratak Sejahtera woven mansiang group continue to perform well.
Standardization of Dairy Products Through the Implementation of Pasteurization Technology and Aseptic Packaging Rahmat Eka Putra; Ratni Prima Lita; Sri Melia; Indri Juliyarsi; Meuthia Meuthia; Devi Yulia Rahmi; Fatma Poni Mardiah
Warta Pengabdian Andalas Vol 31 No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.1.187-194.2024

Abstract

In order to enhance the quality of goat's milk products and ensure their cleanliness and safety for consumption, it is imperative to standardize the product and enhance its quality through the implementation of pasteurization technology and the utilization of aseptic packaging. Moreover, this initiative aims to enhance the sustainable commercialization of Rokir Farm's dairy products. Products can generate financial gains for companies while providing individuals with high-quality dairy products. Additionally, these items can support government initiatives to ensure food security and address nutritional deficiencies. This activity entails a collaborative effort between universities and partners to address particular challenges partners encounter in product standardization. Other goat milk-producing farmer groups can utilize this activity as a model.
The Effect of Information Quality, Quantity, Credibility, Usefulness, and Adoption on Purchase Intention of Kahf Skincare at Shopee Rizki Ardiansyah Harahap; Ratni Prima Lita; Meuthia Meuthia
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.10827

Abstract

This study aims to analyze and examine the direct effect of information quality, information quantity, information credibility on information usefulness and information adoption and on purchase intention. This research is explanatory research. The sample size of this study was 216 respondents, who came from Padang City with an age range of 18-25 years and who had used shopee and knew information about Kahf skincare in Shopee e-commerce. The sampling technique in this study was non-probability with purposive sampling method. The data collection technique used a questionnaire with a Likert scale. Data analysis with Structural Equation Model with SmartPLS 4.0. The results showed that the variables of information quality, information quantity, information credibility had a positive and significant effect on information usefulness, the information usefulness variable had a positive and significant effect on information adoption and the information adoption variable had a positive and significant effect on purchase intention.  
Co-Authors Devi Yulia Rahmi Fatma Poni Mardiah Henmaidi Henmaidi Indri Juliyarsi Rahmat Eka Putra Ratni Prima Lita Rizki Ardiansyah Harahap Sri Melia