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All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Joong-Ki : Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Mopolayio : Jurnal Pengabdian Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki Jurnal Penelitian dan Pengkajian Ilmiah Joong-Ki International Journal of Multidisciplinary Science and Applied Research (IJOMAS) International Journal of Economics and Business (IJEB) Manager : Jurnal Ilmu manajemen
Isa, Ramlan Amir
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Economic Reviews Journal

 1 
Pengaruh Produk Bundling dan Diskon terhadap Keputusan Pembelian pada Pengguna Produk Skincare The Originote di Kota Gorontalo Mandiri, Jihan Asmita; Ismail, Yulinda L.; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.242

Abstract

This research aims to find out how much influence product bundling and discounts have on purchasing decisions for users of The Originote skincare products in the city of Gorontalo. This type of research uses quantitative methods, by distributing questionnaires to 100 respondents, the analysis used in this research uses multiple linear regression analysis. The results of the research show that, partially, the Product Bundling variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 3.654 > 1.660; Partially, the Discount Variable has a positive and significant effect on purchasing decisions with a significance level of 0.000 < 0.05 and a value of tcount > ttable, namely 4.189 > 1.660; and simultaneously the Product Bundling and Discount variables have a positive and significant effect on Purchasing Decisions with a significance level of 0.000 < 0.05 and a value of fcount > ftable, namely 25.054 > 3.090. The coefficient of determination R square is 0.341, which means that the percentage contribution of the influence of product bundling and discounts on purchasing decisions for users of The Originote skincare products is 34.1%, while the remaining 65.9% is explained or described by other variables not included in this research model. 
Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen pada Motor Yamaha di PT.Hasjrat Abadi Cabang Agusalim Kota Gorontalo Siti Firgiyanti Adam; Hapsawati Taan; Ramlan Amir Isa
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.542

Abstract

This research aims to determine the effect of promotions on consumer purchasing decisions on Yamaha motorbikes at PT. Hasjrat Abadi, Agusalim Branch, Gorontalo City. The research approach used is a quantitative research approach. The sample from this research consisted of 93 respondents with sampling using non-probability sampling techniques. And the type of data used is primary data. The data collection technique uses a questionnaire. The data analysis technique used is multiple linear regression. The results of this research can have a positive and significant influence on purchasing decisions. This shows that the t count is 1.031 and the significant value is 0.000<0.05, so it can be stated that there is a significant influence between promotions on consumer purchasing decisions on Yamaha motorbikes. So it can be concluded that promotions have a significant effect on consumer purchasing decisions on Yamaha motorbikes at PT. The eternal desire of the Agussalim branch of Gorontalo City.
Co-Authors Andi Juanna Aneta, Chelsy Olivia Antu, Cindrawati Asiku, Juwanda Rahmawaty Asnawai, Melan Angriani Badjuka, Nur Juniasnyah M.H Citra Aditya Kusuma Dama, Sri Rahayu Danu Wardana Ali Daud, Wahyudi Nata Dewi Indrayani Hamin Dicky Fahriansyah Rasyid Djaafar, Sity Nur Anisah Djoko Lesmana Radji Endi Rahman Hapsawati Taan Harun, Meylan Hermina, Sitti Idris Yanto Niode Jusuf, Bachrudin Lahibu, Nabila Azzahra Lama, Hadija Y. Lolonto, Cynthia Dwi Cahyani Malasugi, Mohammad Emod I. Mandiri, Jihan Asmita Mohamad Agus Salim Monoarfa Muchtar Ahmad Muhibbuddin Rabbani Nggilu, Adrian Saputra Nilawati Harun Nurjihan Zhabrina Dude Pata, Rizky Polontalo, Moh. Ananda Raflin Hinelo Rahmawati Wahidji Rival Bilondatu Rizan Machmud Siti Firgiyanti Adam Siti Nurhaliza Mustapa Sri Mulyani Wakiden Tineke Wolok Tinneke Wolok Umin Kango Yakob Nina Yayu Isyana D. Pongoliu Yulinda L. Ismail Zainal Abidin Umar Zihan Putri Maharani Montu Zulfia K. Abdussamad