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Journal : Interaksi : Jurnal Ilmu Komunikasi

Faktor-faktor Penting Daya Tarik Stasiun Radio Bagi Pendengar Radio Di Kota Semarang Rosalia, Naiza
Interaksi: Jurnal Ilmu Komunikasi Vol 1, No 1 (2012): July 2012
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.353 KB) | DOI: 10.14710/interaksi.1.1.77-86

Abstract

Abstract Competition in the radio broadcasting in Semarang make every radio station in Semarang always give  something new, they modificate each element or even the format on broadcast radio, but at the end there is element  or factor that listener like and dislike. This article will determine what factors are the attractiveness of the radio stations for radio listeners in Semarang so that to radio person will know which factor is the most important one. When radio person know which factor is the most important one then they can fulfil wants and needs their listeners and win the competition Keywords : broadcast, radio, the attractiveness of the radio station