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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) juremi: jurnal riset ekonomi Jurnal Cakrawala Ilmiah
Laila Farhat
Sekolah Tinggi Ilmu Ekonomi Jambi
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Upaya Pencegahan Tindakan Plagiarisme untuk Meningkatkan Kualitas Penulisan Karya Tulis Ilmiah di Dalam Pembimbingan Tugas Akhir (Skripsi) Bagi Mahasiswa STIE Jambi Laila Farhat
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.98 KB) | DOI: 10.33087/jmas.v4i2.114

Abstract

This study aims to describe plagiarism in writing final assignments for students at STIE Jambi. This research was conducted at the Management Study Program at STIE Jambi. Data were collected through interviews and in-depth observations, and analyzed using explanatory approaches, specifically qualitative descriptive techniques. The findings obtained indicate that plagiarism in thesis writing includes duplication, which consists of (1) duplication of titles, (2) duplicate themes, (3) duplication of theories, (4) duplication of data, and (5) duplication of references. The process approach in writing this thesis can be used to prevent plagiarism. Such an approach consists of the following steps: return the draft thesis, show the original source, and cancel the thesis. This can be done by investigating, discussing, evaluating, and presenting the title and substance of the thesis. And the final results of finalizing the thesis are done by doing book printing, the printing of this book is intended as a reference material, input and knowledge / teaching material for the next student in scientific writing / thesis writing techniques to avoid plagiarism and increasing interest in writing scientific papers .
Analisis Kebijakan Penetapan Harga Jual Rumah pada Perumahan PT. Nasaliansyah Developer Jambi Laila Farhat; Marnas Marnas
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 2 (2020): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v5i2.199

Abstract

This research was conducted to analyze the pricing policy set by the housing developer PT. Nasaliansyah Jambi, which aims to determine the selling price of sales proceeds. This research is a qualitative descriptive study that describes the determination of the selling price of the house by the developer of PT. Nasaliansyah Jambi, with survey methods and field research. The results of the study prove that by increasing the number of orders and the amount of income received by the housing developer PT. Nasaliansyah Jambi in 2015 amounted to 90 units until 2018 to a total of 420 housing units sold. Price affects the choice of type of house purchased by consumers. The selling price of a house is influenced by the price of the materials that will be used to build a house. Likewise, promotional costs affect sales volume, the greater the promotion costs, the higher the sales volume of houses in PT. Nasaliansyah Jambi.
Analisis Pengaruh Daya Tarik Promosi, Persepsi Harga dan Brand Image Terhadap Keputusan Pembelian Properti (Studi Kasus pada Perumahan Citra Raya City Jambi) Laila Farhat; Marnas Marnas
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.524

Abstract

His study was conducted to analyze the effect of promotional attractiveness, price perception and brand image on property purchase decisions (Case Study on Citraraya City Jambi Housing). This study intends to analyze the effect of promotional attractiveness, price perception, and brand image on the purchase decision of Citra Raya City Jambi property. Based on the results of the study, it was obtained that the calculated F value was 13,290 > F table (2.58) at a significance level of 5%, thus it can be interpreted that promotional attractiveness, price perception, and brand image have an influence on property purchasing decisions. The coefficient objectivity test was carried out by means of F-count 13,290 > F-table (2.58) at a significance level of 5% and R-count = 0.736 > R(0.05)(18) = 0.243, meaning that the coefficient is significant. Thus the hypothesis H4 "Analysis of Promotional Attractiveness, Price Perception and Brand Image have an effect on Property Purchase Decisions". The value of r2 is 0.542, so the magnitude of the contribution of Promotional Attractiveness, Price Perception and Brand Image to Property Purchase Decisions is 54.2%, while the remaining 45.8% is influenced by other factors that are not included in the research variables.
PENGARUH KUALITAS PELAYANAN JASA TRANSPORTASI TERHADAP LOYALITAS KONSUMEN PADA PT. TAMPALO JAMBI Laila Farhat; Marnas Marnas
Jurnal Cakrawala Ilmiah Vol. 2 No. 3: November 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v2i3.4021

Abstract

Penelitian ini berjudul “Pengaruh Kualitas Pelayanan Jasa Transportasi Terhadap Loyalitas Konsumen pada PT.Tampalo Jambi” Tujuan penelitian yang pertama untuk mengetahui kualitas pelayanan jasa transportasi pada PT.Tampalo Jambi, kedua untuk mengetahi loyalitas konsumen pada PT.Tampalo Jambi dan yang ke tiga untuk mengetahui apakah terdapat pengaruh kualitas layanan jasa transportasi di PT tampalo Jambi dengan loyalitas konsumen. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dengan teknik pengumpulan data melalui kuesioner. Sampel yang diambil berjumlah 57 responden dengan menggunakan random sampling. Alat analisis menggunakan SPSS for windows yang meliputi uji normalitas, uji linearitas, uji heterokdasitas, regresi linear sederhana, uji hipotesis, dan uji koefesien determinasi (R2). Berdasarkan hasil penelitian disimpulkan bahwa variabel kualitas pelayanan berpengaruh terhadap loyalitas konsumen dan telah memenuhi kriteria pengujian yang digunakan. Adapun hasil regresi sederhana sebagai berikut : Y = 92926,398 + 0,267. Dari persamaan diatas Kualitas Pelayanan (X) berpengaruh positif terhadap Loyalitas konsumen (Y) PT.Tampalo Jambi.Koefisien determinasi ( R square) sebesar 0,489. Artinya 48,9% ini berarti variabel independen modal kerja mempengaruhi variabel dependen pendapatan sebesar 48,9 % dan sisanya dipengaruhi oleh variabel lain yang tidak masuk dalam penelitian ini.
PENGARUH BIAYA PROMOSI TERHADAP TINGKAT PENJUALAN KENDARAAN BERMOTOR MERK HONDA PADA PT. TUNAS DWIPA MATRA CABANG JAMBI Laila Farhat; Abdul Wahab Daeng; Marnas Marnas
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 1: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i1.6022

Abstract

Dengan semakin pesatnya industri sepeda motor di Indonesia, sehingga perusahaan harus dapat menentukan strategi pemasaran yang tepat agar usahanya dapat bertahan dan memenangi persaingan. Untuk memperluas pangsa pasar, maka perusahaan harus mampu mengetahui apa yang dibutuhkan atau diharapkan oleh konsumennya. Tujuan penelitian ini adalah untuk mengetahui adahkah pengaruh biaya promosi terhadap tingkat penjualan kendaraan bermotor merk Honda pada PT. Tunas Dwipa Matra Cabang Jambi. Penelitian ini merupakan penelitian yang berjenis assosiatif, yaitu untuk mengetahui dua variabel atau lebih yang dapat dijadikan unit penelitian. Variable yang digunakan adalah biaya promosi dan penjualan dengan indikator jumlah dari tahun 2018-2022. Pengumpulan datanya dilakukan dengan menggunakan kuesioner. Hasil analisis regresi sederhana yaitu, Y = 5,1738 + 2,088 X dengan nilai R Square atau koefisien determinasi R2 menunjukkan besar kontribusi 57,54 atau 57,54 % sedangkan sisanya 42,46 atau 42,46 % dipengaruhi oleh variabel lain.
Pengaruh Produk, Lokasi, Harga dan Promosi terhadap Minat Beli Konsumen pada Usaha Pempek Mamad Kota Jambi Laila Farhat
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4495

Abstract

A business will be able to survive, achieve growth, and increase the number of consumers' interest if it has implemented the right marketing strategy. This marketing strategy can be in the form of a marketing mix strategy. Pempek Mamad has implemented a marketing mix in the business units it runs. After conducting interviews with the owner of this business, information was obtained that this business was running smoothly and experiencing quite rapid development. That means this business has high appeal or interest among consumers. This will be linked to the aim of this research, to find out the factors in the marketing mix that influence consumer buying interest. This type of research is qualitative with quantitative analysis. The instrument is a questionnaire with a Likert scale of 1-5. The population and sample for this research are consumers of Pempek Mamad, Jambi City, both directly and online purchasing, totaling 100 respondents taken using purposive sampling. Based on the analysis and hypothesis testing, the results obtained in the form of a t test in the coefficient table show that partially the price variable has a very positive and significant influence with a significance value of 0.000 < 0.05. The results of the F test using the ANOVAb table show Fcount > F table (167.219 > 2.70) a significance value that is smaller than alpha (0.000 < 0.05), so it can be concluded that the correlation coefficient is statistically significant for the product variable (X. 1), location (X.2), price (X.3), and promotion (X.4) together influence consumer buying interest (Y).
ANALISIS PENGENDALIAN INTERN ATAS PIUTANG USAHA PADA PT. PERUSAHAAN PERDAGANGAN INDONESIA (PERSERO) CABANG JAMBI Marnas; Laila Farhat; Abdul Wahab Daeng
Jurnal Cakrawala Ilmiah Vol. 3 No. 4: Desember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan sistem pengendalian intern piutang usaha pada PT. Perusahaan Perdagangan Indonesia (Persero) Cabang Jambi dan untuk melakukan analisis dan evaluasi penerapan sistem pengendalian intern piutang usaha pada PT. Perusahaan Perdagangan Indonesia (Persero) Cabang Jambi apakah telah sesuai dengan prinsip-prinsip pengendalian intern yang baik. Adapun metode penelitiannya dengan cara mengambil data primer yang didapat dari wawancara dengan pihak yang berhubungan dengan objek yang diteliti dan juga pengambilan data sekunder melalui laporan keuangan. Dalam penyusunan skripsi ini penulis melakukan analisa data dengan metode deskriptif kualitatif yaitu membandingkan data-data yang berupa informasi yang sebenarnya yang terjadi dilapangan dengan teori yang relevan sebagai pembanding dan diambil beberapa kesimpulan. Kesimpulan yang dapat diambil dari penelitian dan pembahasan adalah pada PT. Perusahaan Perdagangan Indonesia (Persero) Cabang Jambi pengendalian intern piutang usaha belum sesuai dengan unsur-unsur pengendalian intern yang baik. Struktur organisasi perusahaan ini cukup memadai, namun belum terlihat adanya pemisahan tugas secara tegas sehingga terjadi rangkap tugas.
Co-Authors Abdul Wahab Daeng Marnas Marnas Marnas