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FAKTOR-FAKTOR YANG MEMPENGARUHI DAYA SAING UMKM DI KABUPATEN REMBANG DIAN ANITA SARI; Syaiko Rosyidi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.017 KB) | DOI: 10.47686/bbm.v3i2.118

Abstract

The role of UMKM to the economic development of a region is very important, as well as with Rembang regency. Strengthening the competitiveness of UMKM become strategic effort in winning the competition between UMKM in a region. Therefore, finding the factors that affect the competitiveness of UMKM become necessary for the development of UMKM.The purpose of this study is to determine the factors that affect UMKM in Rembang. Competitiveness factors are measured using product advantages, human resources, and product marketing using IT. The sample in this research is the leading sector of UMKM in Rembang such as Batik Lasem, Processed Fish, and Furniture. Sampling method using purposive sampling with the number of research respondents is 100 respondents. Data collection techniques with interviews, observations, and questionnaires. Data analysis method by conducting instrument test (validity test and reliability test), data analysis technique (multiple linear regression test, test of determination, and t-test).Validity and reliability test is done with 30 respondents which are all valid and reliable results. Result of t-test proves that independent variable consisting of product superiority, human resources, and product marketing by using IT have a significant positive effect to competitiveness of UMKM. In F test, get result of significance value smaller than 0,05. This proves that simultaneously the independent variables affect the dependent variable. Determination test proves that product superiority, human resources, and marketing of products using IT affect the competitiveness of 56%, while the rest is influenced by factors outside the independent variable in this study.  Keywords: UMKM, Competitiveness, Featured Products
PENGARUH STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DAN TEKNOLOGI INFORMASI TERHADAP PERILAKU WORD OF MOUTH (Studi Pada Klaster Batik Tulis Lasem di Rembang) Syaiko Rosyidi
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.069 KB) | DOI: 10.47686/bbm.v1i2.10

Abstract

The purpose of this study was to examine the role of Customer Relationship Management (CRM) and Information Technology (IT) on the behavior of Word of Mouth (WOM) consumers Batik Tulis Lasem in Rembang Regency. The phenomenon of collaborative CRM strategy with the use of IT has become the trend of an increasingly competitive strategy and economical. The research location is on a cluster Batik Tulis Lasem which includes the District of Lasem and the District Pancur using survey method, the type of the data subject and the data source is primary with a questionnaire instrument by using purposive sampling of 140 respondents and involve 52 businesses Batik Tulis Lasem. Research data will be analyzed using multiple linear regression analysis.The results showed that both independent variables CRM (X1) and TI (X2) has positive and significant effect on the behavior of WOM (Y) consumers Batik Tulis Lasem.Keywords: Customer Relationship Management, Information Technology, and Word of Mouth.
EKSPLORASI PEMBELAJARAN ORGANISASI MENGGUNAKAN FRAMEWORK 4I (INTUITING, INTERPRETING, INTERGRATING DAN INSTITUTIONALIZING) Studi Kasus pada UMKM Batik Tulis Lasem di Kabupaten Rembang Syaiko Rosyidi; Sunarto Sunarto
BBM (Buletin Bisnis & Manajemen) Vol 5, No 2 (2019): Vol. 5 No. 2 Agustus 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.734 KB) | DOI: 10.47686/bbm.v5i2.263

Abstract

MSMEs have a significant role in the economy in Indonesia. Micro, Small and MediumEnterprises (MSMEs), is one of the leading driving forces in economic development (LPPI and BI,2015). In Indonesia itself, the existence of small industries is very important in saving the nationaleconomy. In Indonesia MSMEs have become an important part of the economic system. MSMEsare also able to create considerable employment opportunities for domestic workers, so it is veryhelpful in reducing the number of unemployed.This study aims to examine organizational learning with the 4I framework (intuiting,interpreting, integrating and institutionalizing) that is applied and carried out by Batik Tulis LasemMSMEs in Rembang District based on the business scale of small business groups and mediumbusiness groups. As well as examining the factors that become obstacles and driving the success oforganizational learning in Batik Tulis Lasem MSMEs in Rembang District.The results of the study show that: 1) The intuitive factors of individual SMEs in Batik aretriggered by their level of experience, and subjective perceptions that lead to leaps of success. 2)The learning of organizational interpreting from Lasem Batik Entrepreneurs is mostly obtainedfrom the feedback of interaction with stakeholders. 3) Integrating learning of the Batik Tulis LasemMSMEs organization that is more sharing among fellow batik entrepreneurs, enriching theirinsights and knowledge, so that it becomes an awareness and shared learning that with a solidcommunity (Cluster) Batik Tulis Lasem MSME can enhance mutual competitiveness. 4) Institalizingorganizational learning in the form of a joint commitment to maintain handmade batik that isloaded with designs that contain artistic and philosophical values as well as ancestral culturalreflections that have high economic values that are preserved in clusters and instill in generationsthat occur by individuals and groups in organizations that include systems, structures, procedures,and strategies with a framework of cultural wisdom and values.
PELATIHAN MANAJEMEN KEUANGAN BAGI PELAKU USAHA TERASI DESA LERAN KECAMATAN SLUKE KABUPATEN REMBANG SEBAGAI PEMBEKALAN KETERAMPILAN BERWIRAUSAHA Agustina Widodo; Syaiko Rosyidi
Buletin Abdi Masyarakat Vol 1, No 2 (2021): Edisi Februari 2021
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.247 KB)

Abstract

This community service program aims to provide skills for shrimp paste business actors in Leran Village, Sluke District, Rembang Regency. The problems faced by the shrimp paste business group are: (1) Low understanding of the importance of financial management, (2) Low implementation of good financial administration, (3) Irregular financial administration. The solutions offered are in accordance with the priority issues agreed upon with partners are: (1) Organizing financial management and financial administration training, (2) Providing training in financial management and financial administration training. The output targets of the shrimp paste business community service activities are: (1) The business group has financial administration documentation (2) The business group has regular and complete bookkeeping, so that its business financial circulation can be seen (3) The business group is able to compile its own financial statements. (4) Scientific publication and seminar results.Keywords: Financial Management, Training and Mentoring
Pengaruh Citra Merek Dan Strategi Promosi Melalui Media Sosial Dimediasi Electronic Word Of Mouth Terhadap Keputusan Pembelian Fatikhatul Ulya; Syaiko Rosyidi
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4237

Abstract

Perkembangan teknologi yang ada membuat dunia bisnis menjadi berkembang sangat pesat, jejaring sosial dan internet menyediakan akses yang cepat dan mudah bagi masyarakat untuk mendapatkan informasi sistem elektronik atau yang dikenal sebagai e-commerce sudah mulai diketahui oleh masyarakat. Tujuan penelitian ini untuk mengetahui pengaruh citra merek dan strategi promosi melalui media sosial dimediasi electronic word of mouth terhadap keputusan pembelian (studi kasus pengguna produk skincare Ms Glow di Kabupaten Rembang). Penelitian ini menggunakan variabel independen yaitu citra merek dan promosi media sosial, variabel mediasi yaitu E-WOM dan variabel dependen yaitu keputusan pembelian. Teknik analisis data menggunakan analisis jalur (path analysis). Teknik sampelnya menggunakan convenience randomsampling. Data diperoleh dengan cara membagikan kuesioner kepada 100 konsumen produk skincare Ms Glow di Kabupaten Rembang. Hasil penelitian menunjukkan citra merek berpengaruh positif tidak signifikan terhadap keputusan pembelian skincare Ms Glow di Kabupaten Rembang, sedangkan promosi media sosial dan E-WOM berpengaruh positif signifikan terhadap keputusan pembelian skincare MS Glow di Kabupaten Rembang. Citra merek yang dimediasi E-WOM berpengaruh positif tidak signifikan terhadap keputusan pembelian skincare Ms Glow di Kabupaten Rembang, sedangkan promosi media sosial yang dimediasi E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian skincare Ms Glow di Kabupaten Rembang. Kata Kunci: citra merek, promosi melalui media sosial, E-WOM, keputusan pembelian.
Pengaruh Relationship Marketing, Kualitas Pelayanan, Dan Penetapan Harga Terhadap Tingkat Kepuasan Konsumen (Studi Kasus Pada Tingkat Kepuasan Konsumen Jasa Pelayanan Grab Bike Di Rembang Kota) Ahmad Fathur Rizky; Syaiko Rosyidi; Dian Anita Sari
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4501

Abstract

Finding evidence that relationship marketing, service quality, and pricing had an effect on consumer satisfaction with Grab bike services in Rembang Kota was the goal of this study. Rembang Kota residents who had used Grab bike services were the subjects of this research. One hundred people were randomly selected to participate in the study's sample. Multivariate linear regression analysis utilising SPSS 24 software for data processing is a common method of conducting statistical analysis. The study's findings show that in Rembang Kota, both service quality and pricing are important in determining how satisfied customers are with Grab bike services. Despite their importance, the relationship marketing, service quality, and pricing variables were only able to influence customer satisfaction by a combined 83.6%, with the remaining 16.4% influenced by factors not included in the analysis. Keywords : Relationship Marketing, Service Quality, Pricing and Customer Satisfaction
The Influence Of Return On Assets, Earnings Per Share And Debt To Assets Ratio On Stock Prices In Lq 45 Companies Listed On The Indonesian Stock Exchange Khoiriyah, Ila Atul; Rosyidi, Syaiko
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 9 No 1 (2024): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/.v9i1.1887

Abstract

This research aims to determine, for the years 2018–2022, how ROA, EPS, and the debt-to-assets ratio relate to the stock prices of 45 businesses traded on the Indonesia Stock Exchange. Stock prices are used as the dependent variable in this study, while debt-to-assets ratio, return on assets, and earnings per share are used as the independent factors. For the years 2018–2022, 45 LQ-listed firms on the Indonesia Stock Exchange will make up the population. Procedures for data collection in research projects using the documentation approach. On the other hand, purposive sampling is the technique used to pick the samples. Out of a total of 18 businesses, 90 were included in the research cohort. The multiple linear regression analysis approach was used to analyse the data. By running the prior regression through the standard assumption test, we were able to extract the BLUE (Best Linear Unbiased Estimate) data. Hypothesis testing has shown that ROA has a statistically significant negative effect. While Earnings per Share has a little but beneficial effect, the Debt to Assets Ratio has a tiny but negative effect.
Pengaruh Kepuasan Kerja, Disiplin Kerja, Lingkungan Kerja, dan Gaya Kepemimpinan Terhadap Kinerja Guru Pendidikan Anak Usia Dini (PAUD) Sekecamatan Kragan Kabupaten Rembang Maisyaroh, Siti Maisyaroh; Rosyidi, Syaiko
GLOBAL: Jurnal Lentera BITEP Vol. 2 No. 04 (2024): Agustus 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v2i04.408

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bahwa bagaimana kepuasan kerja, disiplin kerja, lingkungan kerja, dan gya kepemimpinan mempengaruhi knerja guru penddikan anak usia dini (PAUD) di sekecamatan Kragan Kabupten Rembang. Teknik sampel ini menggunakan teknik sampel jenuh. Penelitian ini menggunakan 160 responden. Analisis dta menggunakn analysis lynier berganda. Hsil pnelitian menunjukkan bhwa kepuasan kerja, dsiplin kerja, lingkungan krja, dan gaya kepemimpinan memengaruhi knerja guru PAUD sekecamatan Kragan Kabupaten Rembang, sedangkan disiplin kerja berpengaruh negatif tidak signifikansi terhdap knerja guru Pendidikan anak usia dini (PAUD) sekecamatan Kragan Kabupaten Rembang. Nilai adjusted R square sebesar 0,295 lebih kecil dari 29,5% karena variabel independen-kepuasan kerja, disiplin kerja, lingkungan kerja, dan gaya kepemimpinan-menyumbang 29,5% dari variabilitas variabel dependen, yaitu kinerja guru PAUD, sementara variasi variabel lain yang tidak termasuk dalam penelitian ini adalah 70,5%.
PENGARUH IKLAN MEDIA SOSIAL, ATRIBUT PRODUK, BRAND IMAGE DAN PERSEPSI HARGA TERHADAP MINAT BELI SMARTPHONE OPPO DI KABUPATEN REMBANG Juwahir, Mohamad; Rosyidi, Syaiko
Bisnis-Net Vol 7, No 1: JUNI 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i1.4206

Abstract

Analisa ini memiliki tujuan untuk membuktikan dampak dari iklan media sosial, atribut produk, brand image serta persepsi harga pada minat beli smartphone Oppo di Kabupaten Rembang. Populasi dari penenelitian ini merupakan peminat smartphone Oppo yang berdomisili di wilayah Kabupaten Rembang. Pengambilan sampel dilakukan dengan teknik accindetal sampel. Jumlah sampel penelitian sebanyak 100 orang peminat smartphone Oppo. Pengumpulan data dilakukan dengan metode survei dengan angket pernyataan. Analisa data mengunakan multiple regression yang terdiri uji hipotesis dan uji determinasi. Hasil penelitian membuktikan bahwa variabel iklan media sosial memiliki taraf signifikansi 0,004<0,05 artinya iklan media sosial memberi dampak yang signifikan pada minat beli. Variabel atribut produk memiliki taraf signifikansi 0,518>0,05 yang artinya atribut produk memberikan dampak tidak signifikan pada minat beli. Taraf signifikansi brand image sebesar 0723>0,05 yang artinya brand image berdampak tidak signifikan pada minat beli dan persepsi harga memiliki taraf signifikansi sebesar 0,534>0,05 artinya persepsi harga memberi dampak yang tidak signifikan pada minat beli. Hasil uji determinasi memperlihatkan bahwa keempat variabel yang mengikat dalam penelitian ini hanya menjelaskan minat beli sebesar 30,5% sedangkan selebihnya yaitu 69,5% disebabkan oleh faktor lain selain variabel yang diteliti.
ANALISIS KUALITAS PELAYANAN PUBLIK BERDASARKAN SURVEI KEPUASAN MASYARAKAT (SKM) (Studi Kasus pada Organisasi Perangkat Daerah (OPD), Kecamatan dan Puskesmas se Kabupaten Rembang) Rosyidi, Syaiko; Damayanti, Damayanti; Liana Dewi, Dian Ayu; Ilhami, Susanti Dwi; Lukiarti, Ming Ming
BBM (Buletin Bisnis & Manajemen) Vol 10, No 2 (2024): Vol 10, No 2 (2024)
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v10i2.720

Abstract

The Community Satisfaction Survey (CSS) was conducted to determine the quality of public services provided to the people of Rembang Regency. The results of this survey can be used as a basis for formulating policies for the Rembang Regency Government to improve the quality of public services and improvements in the future. The 2023 CSS contains survey results from 58 Regional Apparatus Organizations (RAO) and Public Service Units (PSU) within the Rembang Regency Government with 5310 respondents using a multi-stage random sampling technique.The results of the Community Satisfaction Survey with the Implementation of Public Services in Rembang Regency in 2023 obtained a Community Satisfaction Index value of 83.68 or on a category scale that the quality of public services in Rembang Regency is B (good). This is in line with the Rembang Regency Regional Medium Term Development Plan (RMTDP) for 2021-2026, namely increasing the quality of public services with the Community Satisfaction Index indicator for 2026, namelly 83.5