Claim Missing Document
Check
Articles

Found 12 Documents
Search

Perceived value, service quality, trust, and repurchase intention: satisfaction as a mediator in the market for commercial contraceptives NL Rina Budiarti; Akhmad Saufi; Dwi Putra Buana Sakti
Jurnal Konseling dan Pendidikan Vol. 13 No. 3 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1164900

Abstract

Commercial contraceptives represent a growing segment in family planning, yet evidence on what drives consumers to consistently repurchase these products remains limited, especially in emerging markets. This study addresses a theoretical gap in health marketing by examining how perceived value, service quality, and trust shape repurchase intention, with customer satisfaction as a mediating mechanism. A cross-sectional survey was conducted involving 381 reproductive-age wives (15–49 years) using injectable, implant, or IUD contraceptives in North Lombok, Indonesia, selected through systematic random sampling. Respondents varied in education and employment status to reflect real market diversity. All constructs were measured using validated Likert-scale instruments with reliability and validity confirmed through composite reliability and AVE thresholds. Data were analyzed using SEM-PLS (SmartPLS) to test hypotheses and mediation effects. The results show that trust has the strongest effect on repurchase intention ( P value= 0.011), followed by service quality (P value= 0.011) and perceived value (P value= 0.032). These findings imply that strengthening trust through credible information, consistent product quality, and reliable service delivery can enhance consumer loyalty. Private healthcare providers and distributors should improve counseling and service experience to differentiate commercial products from government-subsidized options. While offering policy insights on cost reduction and self-reliant family planning, this study acknowledges limitations related to its single-location and cross-sectional design, suggesting caution in generalizing results. Future research should expand across diverse regions and contraceptive types to enrich understanding of consumer behavior in the contraceptive market.
ANALISIS POTENSI GILI TRAWANGAN SEBAGAI DESTINASI DIGITAL NOMAD Siti Hamdiah Rojabi; Dwi Putra Buana Sakti; Mahmudah Budiatiningsih
Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v13i1.3378

Abstract

Gili Trawangan merupakan salah satu destinasi wisata unggulan di Lombok yang sedang bangkit kembali setelah dilanda bencana alam gempa bumi dan pandemi Covid-19. Pasca pandemi Covid-19, tren wisata mulai bergeser, seperti maraknya tren digital nomad. Digital nomad adalah jenis pekerjaan remote dan dapat dilakukan dari mana saja, maka ini menjadi sebuah peluang bagi Gili Trawangan untuk menyediakan tempat yang nyaman untuk berwisata sekaligus bekerja. Penelitian ini bertujuan mengetahui potensi Gili Trawangan sebagai destinasi digital nomad ditinjau berdasarkan komponen dasar destinasi wisata dan kriteria pendukung aktivitas digital nomad. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa Gili Trawangan memiliki potensi sebagai destinasi digital nomad berdasarkan dari ketersediaan atraksi, amenitas, dan aksesbilitas yang memadai serta terpenuhinya kriteria pendukung digital nomad, akan tetapi masih diperlukan penambahan fasilitas pendukung seperti ketersediaan layanan kesehatan yang cukup dan terjangkau, ketersediaan toilet umum, dan serta ketersediaan layanan pemadam kebakaran untuk menunjang rasa aman bagi wisatawan digital nomad.