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All Journal Jurnal Pengembangan Manajemen, Bisnis, Keuangan dan Perbankan Global Management: International Journal of Management Science and Entrepreneurship
Junaedi Junaedi
Sekolah Tinggi Ilmu Ekonomi Yasa Anggana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kas dan Piutang Terhadap Likuiditas Junaedi Junaedi; Eneng Siti Khodijah
PRISMAKOM Vol 16 No 1 (2020): PRISMAKOM
Publisher : Sekolah Tinggi Ilmu Ekonomi Yasa Anggana Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1504.215 KB)

Abstract

Penelitian ini dilakukan bertujuan untuk : (1) mengetahui perkembangan Kas, Piutang dan Likuiditas pada PT Catur Sentosa Adiprana Tbk, (2) mengetahui pengaruh Kas terhadap Likuiditas pada PT Catur Sentosa Adiprana Tbk, (3) mengetahui pengaruh Piutang tehadap Likuiditas pada PT Catur Sentosa Adiprana Tbk, (4) mengetahui pengaruh Kas dan Piutang terhadap Likuiditas pada PT Catur Sentosa Adiprana Tbk. Metode penelitian yang digunakan dalam penelitian ini adalah metode asosiatif. Objek penelitian adalah PT Catur Sentosa Adiprana Tbk. Sumber data yang digunakan diperoleh dari neraca, laporan laba rugi, arus kas dan perubaan modal tahun 2013 sampai dengan 2017. Teknik analisis data yang digunakan adalah analisis uji korelasi sederhana, uji determinasi dan uji regresi sederhana. Hasil penelitian menunjukkan bahwa Kas dan Piutang tidak signifikan terhadap Likuiditas. Hal ini ditunjukkan oleh uji F, dimana F hitung lebih kecil daripada F tabel (1,037 < 19,00) maka dapat dinyatakan bahwa korelasi ganda tersebut tidak signifikan. Untuk itu penulis memberikan saran bahwa perusahaan harus dapat lebih memperhatikan hal-hal yang dapat mempengaruhi perkembangan kas, piutang dan likuiditas. Seperti utang usaha, pendapatan bunga, aktiva lancar dan hutang lancar. Agar hutang usaha dapat stabil maka perusahaan harus menekan pembelian kredit juga pinjaman uang tunai kepada pihak lain serta menambah penerimaan kas berupa pendapatan bunga, penjualan tunai dan lain-lain dan menyeimbangkan aktiva lancar dengan hutang lancar dengan dilakukannya pemeriksaan laporan keuangan secara berkala.
Quality Management–Based Marketing Strategy for Kombucha ‘Rumah SCOBY DBA’: A Study at Yayasan Dharma Bintang Akademia Hari Mulia; Suca Rusdian; Junaedi Junaedi; Andri Muhamad Nuroni; Mia Kusmiati; Yeti Rosita; Dini Nurhayati; Sovian Aritonang; Avinash Pawar
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 3 (2024): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i3.440

Abstract

This study analyzes the strategic role of quality-based marketing models in enhancing the competitiveness of kombucha products, with a specific focus on Rumah SCOBY DBA, produced by the Yayasan Dharma Bintang Akademia. By integrating Total Quality Management (TQM), Quality Assurance (QA), and Quality Control (QC), the research explores how quality-driven frameworks contribute to marketing effectiveness, consumer trust, brand positioning, and sustainable performance in the functional beverage industry. Employing a Systematic Literature Review (SLR) combined with conceptual analysis, the study systematically examined publications from 2015 to 2025 across leading academic databases, focusing on themes of quality management, functional beverage marketing, kombucha production, consumer behavior, and digital strategies. The findings reveal that product quality—characterized by fermentation stability, microbiological safety, and nutritional consistency—serves as the primary driver of consumer purchase intention. Process quality, through standardized SOPs, hygiene protocols, and traceability systems, reinforces credibility, while service quality, including transparent labeling, health education, and digital engagement, strengthens brand trust. Integrating TQM principles into marketing fosters consumer loyalty, differentiates brands in competitive markets, and supports long-term sustainability. This study provides practical guidance for producers, community-based enterprises, and policymakers to adopt quality-driven marketing models, offering a novel conceptual framework tailored to kombucha products and mapping future research directions in functional beverage innovation.
Co-Authors Andri Muhamad Nuroni Avinash Pawar Dini Nurhayati Eneng Siti Khodijah Hari Mulia Mia Kusmiati Sovian Aritonang Suca Rusdian Yeti Rosita