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PEMBUATAN DASHBOARD GEMPA BUMI DI INDONESIA Rusdi, Zyad
Computatio : Journal of Computer Science and Information Systems Vol. 6 No. 2 (2022): Computatio: Journal of Computer Science and Information Systems
Publisher : Faculty of Information Technology, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/computatio.v6i2.19850

Abstract

Abstract Earthquakes are one of the most frequent disasters in Indonesia in recent years. Earthquakes often strike the country of Indonesia because Indonesia is located along tectonic paths so that earthquakes become an unavoidable disaster and my goal in conducting this research is to show data on earthquakes that occurred in Indonesia during the last few years from 2008 to 2018. Earthquakes also have risks. which is quite large depending on the strength of the earthquake produced, the higher the strength of the earthquake, the greater the risk that will be caused to the risk of a tsunami. The data used are date, area, earthquake strength, victims and damage caused by the earthquake for the manufacture of earthquake dashboards in Indonesia and the purpose of making dashboards to provide information to users about earthquake events that occurred in Indonesia through the dashboard display to make it easier for users to understand the data. presented through the dashboard. The dashboard creation will be done using the Power BI application. The method used is the waterfall method because it has a clear flow from beginning to end.
PENGEMBANGAN WEBSITE UNTUK MENINGKATKAN BRAND AWARENESS PADA UMKM THILLAXSTUFF Lina; Pragantha, Jeanny; Wasino; Rusdi, Zyad
Jurnal Serina Abdimas Vol 1 No 2 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i2.26071

Abstract

Business actors such as small and medium size enterprises must be ready to adapt to changes of consumer behaviors that occur in the digitalization era. The unlimited use of internet makes website a popular choice for communication and product marketing globally. A website can be used as a place for digital promotions, analyzing public interest of products, as well as a place for interactions between sellers and consumers. The existence of a website is also expected to increase brand awareness, to achieve customer loyalty, customer satisfaction and brand experience. One of a small enterprise that is experiencing difficulties in reaching broad target consumers and surviving the increasingly fierce competition is Thillaxstuff. Thillaxstuff is a small business actor that focuses on selling hampers boxes. Seeing that there is a business opportunity based on the community's need for unique and attractive packaging for various events, Thillaxstuff strives to provide various types of hampers. However, the lack of brand awareness and media to reach its target consumers has resulted in Thillaxstuff's sales level being unsatisfactory. For this reason, Thillaxstuff feels the need to innovate in conducting digital promotions. In the conducted community service activity, the team developed a website for Thillaxstuff so that the brand awareness of Thillaxstuff products could increase. Seiring dengan perubahan perilaku konsumen di era digitalisasi, para pelaku usaha seperti UMKM pun harus siap mengikuti setiap perubahan yang terjadi.Penggunaan yang tidak terbatas waktu dan jarak menjadikan website sebagai salah satu pilihan populer untuk komunikasi dan pemasaran produk secara global. Website dapat dimanfaatkan sebagai tempat untuk promosi digital, menganalisis minat masyarakat terhadap produk yang ditawarkan, hingga tempat untuk berinteraksi antara pelaku usaha dengan konsumen. Keberadaan website juga diharapkan dapat meningkatkan brand awareness, hingga mencapai customer loyalty, customer satisfaction dan brand experience. Salah satu pelaku UMKM yang mengalami kesulitan dalam menjangkau target konsumen secara luas dan bertahan dari persaingan yang semakin ketat adalah Thillaxstuff. Thillaxstuff merupakan pelaku usaha kecil yang fokus pada penjualan hampers box. Melihat adanya peluang usaha berdasarkan kebutuhan masyarakat akan adanya kemasan unik dan menarik untuk berbagai acara, Thillaxstuff berupaya menyediakan berbagai jenis hampers yang dapat dipilih konsumen sesuai tema perayaan hari besar keagamaan, ulang tahun, pernikahan, wisuda, maupun acara khusus lainnya. Namun demikian, kurangnya brand awareness yang dimiliki dan kurang terjangkaunya target konsumen secara luas mengakibatkan tingkat penjualan Thillaxstuff belum memuaskan. Untuk itu, Thillaxstuff merasa perlu untuk berinovasi dalam melakukan promosi digital. Dalam kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilakukan, tim mengembangkan sebuah website untuk UMKM Thillaxstuff agar brand awareness terhadap produk Thillaxstuff dapat meningkat.
PENGEMBANGAN WEBSITE PROFIL NANO HEALTHY FAMILY Lina; Pragantha, Jeanny; Wasino; Rusdi, Zyad
Jurnal Serina Abdimas Vol 1 No 4 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i4.28307

Abstract

ABSTRACT Nano Healthy Family is a business operating in the service sector that provides various traditional health treatments such as reflexology, massage and nail art. Nano Healthy Family has been established since 2005 and already has several branches in various areas in Jakarta and Tangerang. Nano Healthy Family is known for its traditional characteristics in every treatment service it provides. Even though the business carried out by Nano Healthy Family has developed rapidly, this business still experiences the lack of digital marketing models and relies only on conventional methods such as customers coming directly to the business locations or using only social media. Nano Healthy Family also does not have a website to display the professional side of the business. Therefore, to overcome this problem, the Community Service (PKM) team proposed developing a profile website for Nano Healthy Family as a forum for customers to search for information about various types of treatments, detailed benefits of each type of treatment, the prices of the available treatments, opening hours, and locations of Nano Healthy Family. The website development process started with interviewing the Nano Healthy Family owner and staffs, collecting historical data on Nano Healthy Family business along with its related photos, and taking pictures of the service rooms. Moreover, the PKM team analyzed the business needs, developed the website, and tested the website with the staffs. Furthermore, the website maintenance process will be carried out in the form of knowledge transfer activities from the PKM team to the partner team including handing over the website source code, the website administrator accounts, as well as trainings on how to use the website to staffs appointed by the partner team. ABSTRAK Nano Healthy Family merupakan sebuah usaha yang bergerak di bidang jasa yang menyediakan berbagai layanan kesehatan tradisional seperti reflexology, massage, maupun nail art. Nano Healthy Family sudah berdiri sejak tahun 2005 dan sudah memiliki beberapa cabang di berbagai daerah di Jakarta dan Tangerang. Nano Healthy Family ini dikenal akan ciri khasnya yang masih tradisional dalam setiap jasa treatment yang dilakukannya. Walaupun usaha yang dilakukan oleh Nano Healthy Family telah berkembang dengan pesat, namun permasalahan yang masih dialami bisnis ini adalah keterbatasan dari unit usaha untuk melakukan pemasaran yang hingga saat ini masih mengandalkan cara konvensional seperti pelanggan yang datang langsung ke lokasi usaha, maupun menggunakan media sosial saja. Nano Healthy Family juga tidak memiliki website untuk menampilkan sisi profesional bisnis yang mereka jalankan. Oleh karena itu, untuk mengatasi permasalahan ini, tim pelaksana Pengabdian Kepada Masyarakat (PKM) mengusulkan pengembangan website profil untuk Nano Healthy Family sebagai wadah untuk customer dalam mencari informasi seputar jenis layanan, manfaat detil dari setiap jenis layanan, harga, jam buka, lokasi dari Nano Healthy Family. Konsep pengembangan website akan dimulai dengan wawancara kebutuhan mitra, pengumpulan data sejarah Nano Healthy Family beserta foto terkait, dokumentasi terkait ruangan layanan, analisis terhadap kebutuhan website profil yang diinginkan mitra, pembuatan website, pengujian website oleh mitra, hingga akhirnya implementasi website oleh tim pelaksana PKM. Selanjutnya, untuk proses pemeliharaan website akan dilakukan dalam bentuk kegiatan knowledge transfer dari tim pelaksana PKM ke tim mitra meliputi penyerahan source code website, akun administrator website, serta pelatihan penggunaan website kepada staf yang ditunjuk oleh tim mitra.