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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ekombis: Jurnal Fakultas Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Journal of Social Science Studies (JOS3) Journal of Trends Economics and Accounting Research Realible Accounting Journal Relasi : Jurnal Ekonomi Jurnal Simki Economic
Ella Anastasya Sinambela
Universitas Sunan Giri Surabaya
Aerospace Engineering Arts Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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Journal : Jurnal Simki Economic

 1 
Loyalitas Merek Milo Ditinjau dari Kualitas Produk dan Brand Image Ella Anastasya Sinambela; Rahayu Mardikaningsih
Jurnal Simki Economic Vol 5 No 2 (2022): Volume 5 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v5i2.155

Abstract

One of the roles of marketing management is to win the market competition. This situation will make the company's sales increase and ultimately provide profits for the company. In addition, market competition also occurs to attract consumers' attention. The marketing strategy implemented by the company's management aims to build brand loyalty from consumers. Therefore, marketing managers improve the forming aspects of brand loyalty. This study aims to determine the role of product quality and brand image to build brand loyalty. The method applied is a quantitative method, then the data is processed using the SPSS V.25 application. The population used is the consumer of Milo brand milk in the city of Surabaya. The sampling technique was accidential sampling with a total of 100 respondents. This study shows that brand loyalty is influenced by product quality and brand image.
Pengaruh Gaya Hidup Hedonis, Kepercayaan, dan Pengalaman Terhadap Niat Kunjung Kembali Ace Hardware Ella Anastasya Sinambela; Jahroni Jahroni; Samsul Arifin
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.388

Abstract

The progress of time makes the needs of human life continue to grow. This phenomenon is the driving force for retail company Ace Hardware to establish a company that provides household appliances. Facing competition can be done by increasing the intention to return to consumers. This study aims to determine the effect of hedonic lifestyle, beliefs, and experiences on intention to return. This study used 154 samples who were Ace Hardware consumers who had visited more than two times. Data obtained through questionnaire responses were analyzed using multiple linear regression. The results of the study show that the hedonic lifestyle influences the intention to return. Research also proves that trust influences intention to return. Furthermore, the intention to return is also influenced by the experience of the consumer.
Co-Authors Abdul Rahman Budi Handayani Cici Cici Didit Darmawan Ernawati Ernawati Fayola Issalillah Jahroni Jahroni Mohammad Djaelani Muhammad Yasir Novita Resa Fatmalia Rahayu Mardikaningsih Reniken Dwi Natasih Resva June Silviana Roudhotul Nur Azizah Samsul Arifin Siti Nur Halizah Sohibatun Naudalia Utami Puji Lestari