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The Influence of Brand Image, Online Customer Reviews, and Price on Wardah Skincare Purchase Decisions Among Students of the Management Study Program Warmadewa University Wulandari, Ni Kadek Alesya; Sariani, Ni Ketut; Pertama, I Gde Agung Wira
Journal of Governance, Taxation and Auditing Vol. 4 No. 3 (2026): Journal of Governance, Taxation and Auditing (January - March 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i3.1836

Contemporary consumers are more selective when purchasing goods and services. For this to be successful, businesses need to understand what customers want and provide it to them. Price, online customer reviews, and how the brand is perceived all influence purchases. This study examines how price, online customer reviews, and brand image influence purchase choices. The sample consisted of 89 economics students from Warmadewa University who used Wardah skincare products. SPSS version 26 was used for the quantitative study. Several tests were used to analyze the data, including validity, reliability, classical assumption tests, multiple linear regression, F-tests, and t-tests. The study found that consumers were positively and significantly influenced by price, online customer reviews, and brand image when making purchasing decisions. People are highly influenced by price, online customer reviews, and brand image when making purchases. Scientists recommend that Wardah Skincare improve the quality of its products by developing new ideas and using better ingredients. Improve the quality of raw materials, blending, and dosage. Products must meet consumer expectations, and prices must reflect product benefits.

PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA LEMBAGA PERKREDITAN DESA (LPD) DESA PAKRAMAN POYAN DI TABANAN I Putu Bagus Aldi Andaresta Pratama; Ni Ketut Sariani; I A Cynthia Saisaria Mandasari
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.1.2022.41-50

This study aims to examine the effect of individual characteristics and organizational characteristics on employee job satisfaction in LPD Poyan Village. The population in this study were employees at the LPD Pakraman Poyan Village in Tabanan. This study used 35 respondents using saturated sampling with data analysis data using multiple linear regression analysis. The results of the study indicate that individual characteristics have a positive and significant effect on employee job satisfaction. Organizational characteristics have a positive and significant effect on employee job satisfaction. Individual characteristics and organizational characteristics simultaneously have a positive and significant effect on employee job satisfaction.

Faktor Eksternal Dan Internal Yang Mempengaruhi Impulse Buying Pembeli Pada Toko Ritel Waralaba Di Kabupaten Gianyar Nengah Ganawati; Ketut Sudarmini; Ni Ketut Sariani
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 18 No. 1 (2019): Avaiable Online
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.18.1.990.33-40

Retail businesses, especially retail franchises, are growing rapidly in Indonesia, including in Gianyar Regency, even the number has reached hundreds. The rapid development of the retail business is clearly due to the high number of buyers. Moreover, Indonesia is a developing country where the population is dominant at the middle economic level which is consumptive. One characteristic is having the nature of impulse buying, or buying something that is out of plan. This is what many modern retail stores aim at by offering various discounts, bonus packs, and various promo forms as soon as visitors enter the store. The purpose of this study was to determine the influence of external factors (retail store factors) and internal buyers that affect impulse buying, and to find out which dominant factors influence. The study was conducted at a retail franchise shop located in Gianyar Regency. The population in this study was all buyers at the franchise retail store, with a sample of 80 buyers, with a purposive sampling technique. The data collection techniques were carried out by questionnaire instruments, and continued with SEM-PLS analysis. The research results show that external factors have a positive and significant effect on the impulse buying of retail franchise store purchases in Gianyar Regency. While internal factors have a positive but not significant effect on the impulse buying of retail franchise store purchases in Gianyar Regency, so the dominant factor influencing impulse buying behavior is external factors. Keywords: External factors; Impulse buying; Internal factors Bisnis ritel, khususnya ritel waralaba semakin berkembang pesat di Indonesia, termasuk di Kabupaten Gianyar, bahkan jumlahnya telah mencapai ratusan.Pesatnya perkembangan bisnis ritel jelas karena tingginya jumlah pembeli. Apalagi Indonesia termasuk Negara berkembang dimana penduduknya dominan pada level ekonomi menengah yang bersifat konsumtif. Salah satu cirinya adalah memiliki sifat impulse buying, atau membeli sesuatu yang diluar rencana. Hal inilah yang banyak dibidik oleh toko ritel modern dengan menawarkan berbagai diskon, bonus pack, dan berbagai bentuk promo begitu pengunjung masuk ke dalam toko. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh faktor eksternal (faktor toko ritel) dan internal pembeli yang mempengaruhi impulse buying, serta untuk mengetahui faktor dominan yang mana yang berpengaruh. Penelitian dilaksanakan pada toko ritel waralaba yang berlokasi di Kabupaten Gianyar.Populasi pada penelitian ini adalah seluruh pembeli pada toko ritel waralaba, dengan sampel sebanyak 80 orang pembeli, dengan teknik purposive sampling. Adapun teknik pengumpulan data dilakukan dengan instrument kuesioner, dan dilanjutkan dengan analisis SEM-PLS. Hasil peneltiian menunjukkan bahwa faktor eksternal berpengaruh postif dan signifikan terhadap impulse buying pembelian toko ritel waralaba di Kabupaten Gianyar. Sedangkan faktor internal berpengaruh positif tetapi tidak siginifikan terhadap impulse buying pembelian toko ritel waralaba di Kabupaten Gianyar, sehingga faktor yang dominan berpengaruh terhadap perilaku impulse buying adalah faktor eksternal. Kata kunci: Faktor eksternal; Faktor internal; Impulse buying

Metode Komunikasi Persuasif untuk Meningkatkan Motivasi Berwirausaha Masyarakat di Desa Kesiman Kertalangu pada Masa Pandemi Covid-19 Dewa Ayu Kadek Claria; Ni Ketut Sariani
Linguistic Community Services Journal Vol. 1 No. 1 (2020): LCSJ
Publisher : Warmadewa Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/licosjournal.1.1.2020.1-8

Persuasive communication is an approach that aims to change someoneâ€™s point of view, attitude and beliefs. At the time of the Covid-19 pandemic, almost all levels of society experienced the negative impact of the prolonged outbreak and it affected the mentality especially those who lost their jobs. This is also experienced by the community in Kesiman Kertalangu Village so the persuasive communication methods are needed to increase the motivation of the community to become entrepreneurship. This study aims to find out the appropriate persuasive communication method to use and the factor which become a problem in delivering the messages through persuasive communication methods. This study is field research with descriptive qualitative explanation using groups of people in Kesiman Kertalangu Village as purposive sampling. Data were collected through observation, interview and documentation. The theory used is the theory from Keraf, 2010 about various persuasive techniques and speech act theory proposed by Searle (1969). The findings of this study are that the persuasive techniques used consists of five techniques, namely association techniques, reward techniques, integration techniques, red-herring techniques and structuring techniques. The persuasive is expressed in the form of speech acts, namely, assertive speech acts, directive speech acts, commissive speech acts, expressive speech acts and declarative speech acts. The problems faced in delivering the messages through persuasive communication methods are inadequate preparation, differences in social status, differences in interests, and negative prejudice.

The Role of Job Satisfaction in Mediating the Effects of Organizational Justice and Work Experience on Employee Performance at Dwaraka The Royal Villas, Ubud, Gianyar Gusti Ayu Sugiati; Ni Putu Viska Widia Putri; Ni Ketut Sariani
Journal of Governance, Taxation and Auditing Vol. 4 No. 3 (2026): Journal of Governance, Taxation and Auditing (January - March 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i3.1833

This study aims to analyze the influence of organizational justice and work experience on employee performance, (2) the influence of organizational justice and work experience on job satisfaction, (3) the influence of job satisfaction on employee performance, and (4) the role of job satisfaction in mediating the influence of organizational justice and work experience on employee performance. This study was conducted at Dwaraka The Royal Villas, Ubud, Gianyar, with a research sample of 54 respondents taken using saturated sampling techniques. All data were obtained from questionnaire distributions that had been tested for validity and reliability and were suitable for use. The data analysis technique uses PLS-SEM (Partial Least Squares Structural Equation Modeling). The results of the study show that: 1) Organizational justice has a positive and significant effect on employee job satisfaction, 2) Organizational justice has a positive and significant effect on employee performance, 3) Work experience has a positive and significant effect on employee job satisfaction, 4) Work experience has a positive and significant effect on employee performance, 5) Job satisfaction has a positive and significant effect on employee performance, 6) Job satisfaction partially mediates the effect of organizational justice on employee performance, 7) Job satisfaction does not mediate the effect of work experience on employee performance.

The Effect of Product Quality, Brand Image, and Price on Customer Satisfaction at Kyuwka the Label in Denpasar City Ni Made Indira Dian Sari; Ni Ketut Sariani; Ni Made Santini
Journal of Governance, Taxation and Auditing Vol. 4 No. 3 (2026): Journal of Governance, Taxation and Auditing (January - March 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i3.1835

Customer satisfaction is one of the key factors for the success of a business. Many business failures occur because customers are disappointed, leading them to seek alternative similar products. Customer satisfaction is influenced by many factors such as product quality, brand image, and price. The problem formulation in this study is how product quality, brand image, and price affect customer satisfaction. This study aims to determine the influence of product quality, brand image, and price on customer satisfaction. The population in this study consists of customers of Kyuwka The Label in Denpasar City, and the sample includes 98 respondents. The research method used is quantitative. Data analysis techniques include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F Test, and t Test using SPSS version 26. From the research results, it was found that product quality, brand image, and price have a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer satisfaction, and price has a positive and significant effect on customer satisfaction.

The Influence of Brand Image, Online Customer Reviews, and Price on Wardah Skincare Purchase Decisions Among Students of the Management Study Program Warmadewa University Ni Kadek Alesya Wulandari; Ni Ketut Sariani; I Gde Agung Wira Pertama
Journal of Governance, Taxation and Auditing Vol. 4 No. 3 (2026): Journal of Governance, Taxation and Auditing (January - March 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i3.1836

Contemporary consumers are more selective when purchasing goods and services. For this to be successful, businesses need to understand what customers want and provide it to them. Price, online customer reviews, and how the brand is perceived all influence purchases. This study examines how price, online customer reviews, and brand image influence purchase choices. The sample consisted of 89 economics students from Warmadewa University who used Wardah skincare products. SPSS version 26 was used for the quantitative study. Several tests were used to analyze the data, including validity, reliability, classical assumption tests, multiple linear regression, F-tests, and t-tests. The study found that consumers were positively and significantly influenced by price, online customer reviews, and brand image when making purchasing decisions. People are highly influenced by price, online customer reviews, and brand image when making purchases. Scientists recommend that Wardah Skincare improve the quality of its products by developing new ideas and using better ingredients. Improve the quality of raw materials, blending, and dosage. Products must meet consumer expectations, and prices must reflect product benefits.

The Influence of Menu Variations, Location, and Service Quality on Consumer Purchasing Decisions at Terrace Brasserie in Canggu, Badung Regency Ni Luh Putu Mutiara Utami SANJAYA; Ida Bagus Agung DHARMANEGARA; Ni Ketut SARIANI
Loka: Journal Of Environmental Sciences Vol. 1 No. 2 (2023): Loka: Journal Of Environmental Sciences (April – June)-In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v1i2.159

Purpose:This research aims to test and analyze the influence of menu variations, location and service quality on purchasing decisions.Methodology:This research was conducted at Terrace Brasserie Canggu with a significant research sample 100 respondents were taken using the Slovin formula. All data obtained from the distribution of the questionnaires are suitable for use. The data were then analyzed using multiple linear regression and hypothesis testing (t-test and f-test).Findings:The results of this research show that (1) Menu variations, location and service quality have a positive and significant effect on purchasing decisions at Terrace Brasserie Canggu, (2) Menu variations have a positive and significant effect on purchasing decisions at Terrace Brasserie Canggu. It means that the more menu variations there are, the more purchasing decisions at Terrace Brasserie Canggu will increase. (3) Location positively and significantly affects purchasing decisions at Terrace Brasserie Canggu. It means that the more strategically the location is, the more purchasing decisions at Terrace Brasserie Canggu will increase. (4) Service quality positively and significantly affects purchasing decisions at Terrace Brasserie Canggu.Implication:This means that the more service quality increases, the more purchasing decisions at Terrace Brasserie Canggu will increase.

The Influence of E-WOM, Perceived Self-Efficacy, and Herding Behavior on Online Purchase Intentions During Shopee Live Streaming of Fashion Products in Denpasar City I Wayan Deni ARMIKA; Nengah GANAWATI; Ni Ketut SARIANI
Loka: Journal Of Environmental Sciences Vol. 2 No. 3 (2024): Loka: Journal Of Environmental Sciences (July – September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i3.327

Purpose:Online purchase intention for a product is determined by several indicators. "The purpose of this study was to determine the simultaneous and partial influence of e-WOM, perceived self-efficacy, and herding behavior on online purchase intention during Shopee live streaming of fashion products in Denpasar City.Methodology:The population in this study was all Shopee app users in Denpasar City, with an unknown exact number. A purposive sampling method determined the sample size at 100. Data collection was conducted using a questionnaire. The collected data were analyzed using multiple linear regression, while hypotheses were tested using the F-test and t-test.Findings:The results of this study indicate that E-WOM, perceived self-efficacy, and herding behavior have a simultaneous positive effect on online purchase intention on Shopee live streaming of fashion products in Denpasar City. E-WOM has a partial positive effect on online purchase intention on Shopee live streaming of fashion products in Denpasar City.Implication:Perceived self-efficacy has a partial positive effect on online purchase intentions on Shopee live streaming of fashion products in Denpasar City, and Herding behavior has a partial positive effect on online purchase intentions on Shopee live streaming of fashion products in Denpasar City.

Inovasi teknologi memediasi pengaruh intellectual capital terhadap kinerja UMKM Ni Nengah Seri Ekayani; Ida Bagus Anom Purbawangsa; Ni Ketut Sariani; Ni Nyoman Suriani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 7 No. 4 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211285

Pandemi Covid-19 memberikan dampak yang luas terhadap keberlanjutan usaha UMKM karena adanya pembatasan social dan fisik masyarakat. Peran teknologi memiliki peran yang sangat penting dalam kegiatan operasional perusahaan terutama dalam pemasaran. Penelitian ini bertujuan untuk menguji peran Inovasi Teknologi dalam memediasi hubungan Intellectual Capital dan Kinerja UMKM. Penelitian ini menggunakan metode kuantitatif. Data primer dikumpulkan dengan menggunakan metode survey dari 329.009 manajer UMKM usaha kuliner yang tersebar di seluruh Bali. Jumlah sampel ditentukan dengan menggunakan rumus slovin. Dalam penelitian ini, model persamaan struktural kuadrat terkecil parsial (PLS-SEM) diterapkan diuji terlebih dahulu validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa Structural Capital dan Customer Capital berpengaruh positif signifikan terhadap inovasi teknologi’ tetapi Human Capital tidak berpengarih terhadap inovasi teknologi. Sementara, Struktural Capital berpengaruh negatif terhadap kinerja UMKM, sebaliknya HC dan CC tidak berpengaruh terhadap kinerja UMKM. Inovasi teknologi mampu memediasi pengaruh SC dan CC terhadap kinerja UMKM.

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