Garuda - Garba Rujukan Digital

Pengaruh Kualitas Pelayanan E-Commerce Shopee Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Ridha Nurakhmawati; Ami Purnamawati; Indra Fahmi
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 2 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i2.1881

Cultural acculturation with a touch of technology is one of the phenomena driving changes in human life causing the emergence of electronic commerce. One of the most popular e-commerce sites is Shopee. Shopee has many users although in terms of their satisfaction, other e-commerces come first. Buyers will be satisfied after the purchase depending on the performance offered in relation to the buyer's expectations. So, the factor that affects e-satisfaction is e-service quality through purchase decisions. The method used in this research is a quantitative method. Using purposive sampling and quota sampling techniques due to the unknown population, the researchers obtained 143 respondents as the samples. The measuring instrument used was an open and closed questionnaire with a total of 26 statements and distributed via Google Form. The data analysis technique used path analysis and SPSS version 23 software. The research result shows that E-service quality has a significant indirect effect on E-satisfaction through commerce consumer purchasing decisions. The managerial efforts to improve e-service quality and customer satisfaction as an online buyer through purchasing decisions are identifying Shopee consumers more deeply from consumer behavior, improving Shopee features, and increasing purchasing decisions because it can potentially support the effect of service quality on Shopee customer satisfaction.

Konsep Kebijakan Publik Dalam Pengawasan Dan Penerapan Sanksi Koperasi Fahmi, Indra
Jurnal Co Management Vol. 4 No. 2 (2021): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Tujuan Arah kebijakan pengembangan koperasi harus mengutamakan kualitas daripada jumlah koperasi, dan diperlukan pengawasan yang tepat untuk menghasilkan koperasi yang berkualitas. Pembangunan koperasi merupakan proses jangka panjang yang dipengaruhi oleh berbagai aspek dan perkembangan ekonomi dan sosial budaya dan lainnya yang berlangsung selama beberapa generasi. Kita mendukung keberlanjutan perusahaan koperasi. Secara mikro koperasi sebagai bentuk badan usaha yang sesuai dengan Undangundang Dasar 1945 harus terus dikembangkan. Setiap peraturan yang terkait dengan pengembangan koperasi yang akan dikeluarkan oleh pemerintah memperhatikan pula asas-asas umum pasal 33 ayat 1 Undang-undang Dasar 1945 serta nilai-nilai/prinsip-prinsip yang berlaku dalam koperasi.Karena koperasi adalah perusahaan yang secara langsung berkaitan dengan kepentingan anggotanya untuk meningkatkan usaha dan kesejahteraan mereka, pemantauan yang tepat dan sanksi yang berlaku memiliki dampak yang signifikan terhadap kepentingan mereka. Pengaturan penegakan hukum koperasi melalui penerapan sanksi bersifat sanksi administrasi, hal ini dikarenakan penegakan hukum administrasi mempunyai fungsi sebagai instrumen pengendalian, pencegahan dan penanggulangan perbuatan yang dilarang oleh ketentuan perundang-undangan perkoperasian.

Pengaruh social media marketing melalui instagram terhadap keputusan pembelian Fahmi, Indra; Fadilla, Muhamad Reihan
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 3 (2024): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/rydgyj19

Penelitian ini bertujuan untuk mengeksplorasi penerapan Social Media Marketing (SMM) pada akun Instagram @kampoengradjoet.id dan menganalisis bagaimana hal tersebut mempengaruhi keputusan pembelian konsumen. Selain itu, penelitian ini juga bertujuan untuk mengukur seberapa besar pengaruh SMM terhadap keputusan pembelian pada CV Kampoeng Radjoet. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik explanatory research, yang bertujuan untuk menjelaskan hubungan antara variabel bebas dan variabel. Data dikumpulkan melalui wawancara, observasi, kuesioner, dan studi pustaka. Hasil penelitian menunjukkan bahwa Social Media Marketing (SMM) melalui Instagram memiliki pengaruh positif dan signifikan terhadap keputusan pembelian di CV Kampoeng Radjoet. Instagram sebagai platform media sosial efektif dalam mempengaruhi perilaku konsumen. Oleh karena itu, CV Kampoeng Radjoet disarankan untuk terus memanfaatkan Instagram untuk promosi dan komunikasi dengan konsumen. Selain itu, perluasan strategi pemasaran ke platform media sosial lain, seperti Facebook atau TikTok, juga penting untuk menjangkau pasar yang lebih luas. Konsistensi dalam kualitas pelayanan dan penawaran harga yang terjangkau juga harus tetap dijaga agar hubungan dengan konsumen semakin baik

Membangun Daya Saing dan Talenta Koperasi dengan Mengoptimalkan Potensi Internal dan Eksternal dalam Pengembangan Koperasi Berkelanjutan Indra Fahmi
J-Coop : Journal of Co-operative Vol. 1 No. 1 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i1.14

Cooperatives in Indonesia have a strategic contribution to the national economy. However, cooperatives face challenges in the form of limited competent human resources (HR) and relevance in an increasingly competitive economic ecosystem. This article discusses inside-out and outside-in approaches in optimizing internal and external cooperative drivers, including humanresource development, financial management, technology adaptation, and external collaboration. By implementing these strategies, cooperatives are expected to be able to increase competitiveness and sustainability in the modern market.

Urgensi Kualitas Wirakoperasi dan Kompetensi Pengurus terhadap Kinerja Koperasi Indra Fahmi
J-Coop : Journal of Co-operative Vol. 1 No. 2 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i2.32

This study aims to examine the urgency of cooperative entrepreneurial qualities and management competencies in influencing cooperative performance in Indonesia through a qualitative literature study approach. Cooperative entrepreneurship, as a form of internalizing the entrepreneurial spirit within the framework of cooperative values, encompasses a positive mental attitude, innovation, courage to take risks, and commitment to cooperative principles. Meanwhile, management competencies encompass cooperative knowledge, managerial skills, and integrity, which serve as the foundation for professional and sustainable cooperative management. A review of primary literature sources, including academic journals, textbooks, and policy reports, indicates that cooperatives with management possessing high cooperative entrepreneurial qualities and adequate competencies tend to demonstrate better organizational performance. This performance is reflected in healthy liquidity ratios, stable asset growth, and increased levels of independent capital. These findings confirm that strengthening human resources, particularly at the management level, is a key prerequisite for cooperative institutional transformation. Therefore, capacity building strategies such as integrated training, management certification, and needs-based coaching are strategic steps that need to be prioritized in national cooperative development policies.

Penerapan Metode SOSTAC dalam Strategi Pengembangan Bisnis untuk Meningkatkan Omzet UMKM Viqiqa Family Food di Semarang Dwi Hanani, Fika; Dewi Sumaryana, Fitriana; Fahmi, Indra
Coopetition : Jurnal Ilmiah Manajemen Vol. 17 No. 1 (2026): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/01a0d051

The development of the food industry in Semarang City is increasingly competitive, marked by the presence of various distinctive culinary brands that take advantage of tourism trends and souvenirs. One of the business actors who participated was Viqiqa Family Food, an UMKM engaged in the production of bread and cakes, especially bolen bananas as the main product. However, in the period 2020–2024, this business experienced a fluctuation in turnover with a significant decrease in 2024 of 16%. The decline was caused by weak digital marketing strategies, limited human resources, and lack of operational efficiency. This condition shows the need for a more structured, adaptive, and sustainability-oriented business development strategy. This research is qualitative descriptive with data collection techniques in the form of observation, interviews, and distribution of questionnaires to customers. The results of the study show that the implementation of SOSTAC is able to provide a comprehensive picture of business conditions and business development directions. The Situation Analysis stage reveals the position of Viqiqa Family Food in the face of competition and customer characteristics; Objectives set measurable goals through the 5S framework (Sell, Serve, Speak, Sizzle, Save); Strategy results in more precise segmentation, targeting, and positioning designs; Tactics emphasizes the digital marketing mix with reinforcement of online promotions, product innovation, and price adjustments; Action details the implementation of the strategy through content planning, promotion scheduling, and production capacity building; while Control generates evaluation indicators such as customer satisfaction levels, increased turnover, and promotional cost effectiveness. Keywords: SOSTAC, Marketing Strategy, UMKM, Business Development, Sales Turnover.

Strategic Capability Alignment and Cooperative Performance: A Conceptual Management Perspective from Indonesia Fahmi, Indra; Farida, Farida
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.61644

Cooperatives increasingly face pressure to remain competitive while balancing entrepreneurial adaptation and governance stability in rapidly transforming economic environments. This study contributes by developing a Strategic Capability Alignment Model that reconceptualizes cooperative performance as an outcome of the alignment between Entrepreneurial Orientation and Managerial Capability, with innovation functioning as the integrative mechanism connecting adaptive and stabilizing capabilities. Rather than testing causal relationships empirically, the study employs a conceptual model development approach through analytical synthesis of peer-reviewed studies, institutional reports, and cooperative management literature published between 2014 and 2024 within the Indonesian cooperative context. The analysis demonstrates that cooperative sustainability and organizational transformation depend not on isolated managerial attributes but on the strategic alignment of complementary capabilities within governance systems. The study implies that cooperative leaders should design governance-oriented innovation strategies that simultaneously strengthen entrepreneurial adaptability and managerial stability.

Pengaruh Jiwa Kewirausahaan Pengurus dan Kualitas Pelayanan Terhadap Partisipasi Anggota serta Implikasinya Terhadap Perkembangan Usaha Koperasi Konsumen di Kota Bandung Tri Agustina; Indra Fahmi; Deddy Supriyadi
J-Coop : Journal of Co-operative Vol. 2 No. 1 (2026): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v2i1.61

Consumer cooperatives in Bandung City are expected to serve as strategic institutions in supporting the local economy. However, their business development has tended to stagnate and has not yet made a significant contribution to the Gross Regional Domestic Product (GRDP). This study aims to examine the influence of managerial entrepreneurial spirit and service quality on member participation and its implications for cooperative business development. The research employs a quantitative approach with a causal-confirmatory design. Primary data were collected using a questionnaire instrument with a Likert scale. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0.9.9 software. The findings indicate that, simultaneously, managerial entrepreneurial spirit and service quality influence member participation by 55%. Furthermore, managerial entrepreneurial spirit, service quality, and member participation together affect cooperative business development by 29.1%, with the remaining variance explained by other factors. Partially, only service quality was found to have a positive and significant effect on member participation.

Pelatihan Ekosistem Koperasi Sebagai Strategi Penguatan Ekonomi Rakyat Indra Fahmi
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 7 No 1 (2026): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh masih rendahnya literasi manajerial, lemahnya jejaring usaha, serta keterbatasan adopsi digital pada sebagian koperasi di Indonesia. Di tengah tantangan globalisasi dan ekonomi digital, koperasi tidak dapat lagi berdiri sendiri, melainkan perlu membangun ekosistem usaha yang saling terhubung dengan berbagai pemangku kepentingan. Tujuan kegiatan ini adalah meningkatkan pemahaman dan kapasitas pengurus serta pengawas koperasi dalam membangun ekosistem koperasi yang berkelanjutan melalui kegiatan pelatihan. Kegiatan dilaksanakan pada 29 Oktober 2025 di Pusdiklat Koperasi & UKM DKI Jakarta dengan melibatkan 120 peserta yang terdiri atas pengurus dan pengawas pengelola koperasi. Metode pengabdian yang digunakan adalah pendekatan partisipatif dan kolaboratif yang meliputi tahapan persiapan, pelaksanaan pelatihan, pendampingan awal, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai konsep ekosistem koperasi, meningkatnya kesadaran akan pentingnya kolaborasi multipihak dan digitalisasi, serta tersusunnya rancangan awal rencana tindak lanjut penguatan jejaring usaha koperasi. Kegiatan ini memberikan dampak positif terhadap kesiapan koperasi peserta dalam membangun kemitraan dan meningkatkan daya saing usaha. Ke depan, diperlukan pendampingan berkelanjutan dan penguatan dukungan kebijakan agar ekosistem koperasi dapat berkembang secara optimal.

“Saatnya Koperasi Maju”: Penguatan Wawasan Gerakan Koperasi Melalui Sarasehan Hari Koperasi Nasional di Kota Cirebon Indra Fahmi
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 6 No 2 (2025): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Koperasi merupakan salah satu pilar utama perekonomian nasional yang berkontribusi signifikan terhadap peningkatan kesejahteraan masyarakat. Meski demikian, sejumlah Koperasi Unit Desa (KUD) mengalami penurunan kinerja yang disebabkan oleh lemahnya sistem manajemen, ketergantungan terhadap bantuan pemerintah, serta kurangnya kemampuan beradaptasi dengan perkembangan teknologi. Dalam rangka memperingati Hari Koperasi Nasional, Dinas Koperasi Kota Cirebon berkolaborasi dengan kalangan akademisi menyelenggarakan kegiatan sarasehan bertajuk “Saatnya Koperasi Maju”. Kegiatan ini dimaksudkan untuk memperkuat ekosistem koperasi di wilayah setempat melalui pertukaran wawasan dan gagasan strategis, dengan menitikberatkan pada pengenalan Koperasi Merah Putih sebagai model alternatif yang menonjolkan nilai nasionalisme, semangat gotong royong, dan kemandirian ekonomi. Hasil diskusi memperlihatkan bahwa keberlangsungan koperasi di tengah arus globalisasi membutuhkan inovasi, kerja sama, dan penerapan transformasi digital. Beberapa rekomendasi yang dihasilkan antara lain: (1) perlunya peran pemerintah daerah dalam memfasilitasi pelatihan serta program inkubasi koperasi model baru, (2) pentingnya keterbukaan koperasi terhadap teknologi dan sistem manajemen modern, serta (3) perlunya kerja sama antar koperasi untuk memperkuat jejaring usaha. Dengan langkah-langkah tersebut, koperasi di Kota Cirebon diharapkan mampu menyesuaikan diri dengan dinamika zaman dan menjadi penggerak ekonomi kerakyatan yang berkelanjutan.

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