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All Journal Indonesian Journal of Social Work Jurnal Ilmiah Rehabilitasi Sosial (Rehsos) Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos) Jurnal Ilmiah Kebijakan dan Pelayanan Pekerjaan Sosial (Biyan) Peksos: Jurnal Ilmiah Pekerjaan Sosial
Jumayar Marbun
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Social Sciences

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Journal : Jurnal Ilmiah Perlindungan dan Pemberdayaan Sosial (Lindayasos)

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PENGEMBANGAN TEKNOLOGI PEMASARAN PRODUK UMKM MELALUI DIGITAL MRSE BAGI PELAKU USAHA DI DESA KETAPANG KABUPATEN BANDUNG Yuliyantini Yuliyantini; Tuti Kartika; Jumayar Marbun
Jurnal Ilmiah Perlindungan & Pemberdayaan Sosial, Vol 4 No 2 (2022): LINDAYASOS
Publisher : Politeknik Kesejahteraan Sosial (Poltekesos) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31595/lindayasos.v4i2.706

Abstract

Small business actors are required to be able to innovate in following the development of digital-based product marketing systems for business sustainability and welfare. MRSE (Management of Reseller and Event) digital marketing technology is the result of engineering from digital and conventional marketing technology designed to improve skills and sales results for small business products for poor families who experience gaps in using digital technology. This study aims to obtain the final design of the MRSE digital marketing technology. This study uses a qualitative approach with the Participatory Action Research (PAR) method. This research was applied to two groups of small business actors of glutinous rice and knitting bags in Katapang Village, Katapang District, Bandung Regency. The results of this study found that the initial conditions for marketing MSME products were carried out conventionally by entrusting the product to local stalls and traditional markets. The planning for the implementation of MRS digital marketing technology includes digital marketing media, marketing partners, and breadth of targets. The results of the study found the final design of MRSE digital marketing technology engineering which was refined into 4 (four elements) namely 1) the use of digital marketing media with a market place and social media (village website, whatsapp business, shopee, and facebook), 2) marketing partners involving resellers namely local village youth, 3) the breadth of sales targets carried out to the national level, and 4) marketing by using events.
Co-Authors A.Nelson Aritonang Admiral Nelson Aritonang Ami Maryami Aris Tristanto Epi Supiadi Meilani Dewi Setiamanah Nelson Aritonang Nurhayani Lubis Riki Firmansyah Sinta Yulianti Suyono Tuti Kartika Yuliyantini Yuliyantini Yuti Ismudiyarti Yuti Sri Ismudiyati