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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM)
J. Kuleh
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Ilmu Manajemen Mulawarman (JIMM)

 1 
Pengaruh citra merek, kualitas produk, dan word of mouth terhadap keputusan pembelian smartphone iphone di kota samarinda Asri Ayu; J. Kuleh; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 4 (2018): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i4.2218

Abstract

Tujuan dari penelitian ini adalah untuk Menganalisis Pengaruh Brad Image, Kualitas Produk dan World Of Mouth pada Keputusan Pembelian Smartphone Iphone di Kota Samarinda. Analisis yang digunakan dalam penelitian ini adalah Regresi Berganda. Hasil analisis menunjukkan bahwa Citra Merek berpengaruh positif dan tidak signifikan terhadap Keputusan Pembelian Smartphone Iphone secara negatif dan tidak signifikan terhadap Keputusan Pembelian Smartphone Iphone di Kota Samarinda. 
Pengaruh experiential marketing dan percived quality serta advertising terhadap keputusan pembelian produk kosmetik wardah Anshella Ismi; J. Kuleh; Sri Wahyuni
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 4 (2018): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i4.1870

Abstract

Anshella Ismi, 2017, Pengaruh Experiential Marketing dan Perceived Quality and Advertisings terhadap keputusan pembelian produk kosmetik Wardah (Studi Kasus mahasiswa dari Fakultas Sosial dan Politik, Universitas Mulawarman). Penasihat I: Jusuf Kuleh dan Penasihat II: Hj. Sri Wahyuni. Tujuan dari penelitian ini adalah untuk mengetahui apakah Variabel Experiential Marketing dan independen Perceived Quality and Advertising memiliki pengaruh terhadap variabel dependen terhadap keputusan pembelian produk kosmetik Wardah. Teknik pengambilan sampel dengan metode judgment sampling. Analisis menggunakan metode asumsi klasik, uji F dan uji T. Kesimpulan dari penelitian ini adalah Experiential Marketing, Perceived Quality, dan Advertising berpengaruh terhadap keputusan pembelian Wardah Cosmetic Product. 
Pengaruh atribut supermarket dan motif belanja hedonik terhadap loyalitas konsumen melalui motif belanja utilitarian pada supermarket giant ekspress Maria Kristina; Syarifah Hudayah; J. Kuleh
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 1 (2018): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i1.1165

Abstract

The purpose of this study was to determine how much influence indicator supermarket attribute (the atmosphere, the location, facilities, service salesman, merchandise) and hedonic shopping motives together on customer loyalty through a utilitarian shopping motives variables. How to create customer loyalty is high with attention to the motive of shopping from a consumer who wants to shop at Giant supermarket Ekspress. Where this research using an analysis tool Partial Least Square.  Supermarket attribute positive effect on Motive Shopping Ultilitiran. This is evidenced by the results of the original value estimete LS sample amounted to 0,311 with significance below 5% showed with 3,646 tstatistik greater than t-table value of 1.962. LS estimete original sample value is equal to 0227 with significantly below 5% as indicated by the value of the T-statistic greater than 2742 t-table value of 1.962. The value of the original sample positive estimate indicates that hedonic shopping motives positive effect on Motive Shopping Ultilitiran LS estimete original sample value is equal to 0557 with significantly below 5% as indicated by the value of the T-statistic greater than 8336 t-table value of 1.962. The value of the original sample positive estimate indicates that the motive of shopping ultilitiran positive effect on customer loyalty. Estimete original sample value is equal to 0173 with significantly below 5% as indicated by the value of the T-statistic greater than 3,162 t-table value of 1.962. The value of the original sample positive estimate indicates that the attribute Supermarket positive effect on customer loyalty.
Pengaruh Atribut Supermarket dan Motif Belanja Hedonik terhadap Loyalitas Konsumen pada Supermarket Foodmart Lembuswana Samarinda Slamet Ariyadi; Suharno -; J. Kuleh
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 1, No 3 (2016): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v1i3.702

Abstract

In this study, researchers used a sample size of between 10-25 times the number of independent variables. Ferdinand (2005: 74). Therefore, based on this formula, the number of samples required in this study is 2 x 25 = 50 respondents. The analytical method used is multiple linear regression analysis. Based on F test Simultaneous, independent variables that attribute supermarket and hedonic shopping motives are jointly (simultaneously) significantly affects the dependent variable that consumer loyalty Foodmart supermarket LembuswanaSamarinda, while based on partial t test (respectively) Independent variables: attribute significant impact supermarket customer loyalty Foodmart supermarket Lembuswana Samarinda and hedonic shopping motives significant effect on consumer loyalty Foodmart supermarket LembuswanaSamarinda.Keywords: Product Quality, Brand Image, Consumer Brand Loyalty
Co-Authors Adella Dara Ferlita Anshella Ismi Ari K. Christian Asnawati Asnawati Asri Ayu Bagas Wicaksono Ihsan Irmalisa Irmalisa Maria Kristina Methodius Ardiyanto Slamet Ariyadi Sri Wahyuni Suharno - Suharno Suharno Syarifah Hudayah ZA, Saida Zainurossalamia Zainal Abidin