<![CDATA[ABSTRAKPenelitian ini bertujuan untuk meningkatkan populasi dan kualitas sapi Bali betina unggul di Koperasi Peternakan "Tunas Ridho Illahi," Kabupaten Lombok Timur, NTB. Koperasi ini menjadi wadah bagi peternak sapi potong dengan fokus pada budidaya Sapi Bali, yang memiliki makna kultural dan genetik di Pulau Lombok. Meskipun diakui sebagai Plasma Nuftah Indonesia, produktivitas sapi Bali belum optimal disebabkan oleh kualitas bibit yang buruk. Solusi diusulkan melalui sosialisasi dan pelaksanaan inseminasi buatan dengan bibit sapi Bali betina unggul, dengan kolaborasi antara dosen Universitas Mataram dan koperasi. Metode melibatkan koordinasi awal, sosialisasi, dan pelaksanaan inseminasi buatan. Koordinasi awal membangun pemahaman tentang masalah dan rencana kerja. Sosialisasi mengedukasi tentang pemilihan sapi betina unggul dan inseminasi buatan. Langkah ini diharapkan meningkatkan produktivitas dan kualitas ternak. Hasilnya menunjukkan kolaborasi sukses dalam mengatasi kendala, memulai perbaikan kualitas genetik sapi Bali betina unggul. Melalui diskusi, presentasi, dan partisipasi peternak, sosialisasi efektif menginformasikan dan memotivasi. Kegiatan ini menciptakan kesadaran dan keterlibatan aktif komunitas peternak. Pelatihan praktis memberi panduan tentang persiapan sapi betina untuk inseminasi buatan. Meskipun tahap inseminasi belum terlaksana, pendekatan kolaboratif ini diharapkan memberikan dampak positif dalam mengembangkan sektor peternakan di wilayah ini. Kata kunci: sapi bali betina unggul; inseminasi buatan; sosialisasi; kolaborasi; produktivitas ternak ABSTRACTThis study aims to increase the population and quality of superior female Bali cattle in the Animal Husbandry Cooperative "Tunas Ridho Illahi," East Lombok Regency, NTB. This cooperative is a forum for beef cattle breeders with a focus on the cultivation of Bali cattle, which has cultural and genetic significance on the island of Lombok. Even though it is recognized as Indonesian Nuftah Plasma, the productivity of Bali cattle is not optimal due to the poor quality of the breed. The solution was proposed through socialization and implementation of artificial insemination with superior female Bali cattle, in collaboration between Mataram University lecturers and cooperatives. The method involves initial coordination, socialization, and implementation of artificial insemination. Initial coordination builds understanding of the problem and work plan. Socialization educates about the selection of superior female cows and artificial insemination. This step is expected to increase the productivity and quality of livestock. The results show a successful collaboration in overcoming obstacles, starting to improve the genetic quality of superior female Bali cattle. Through discussions, presentations, and farmer participation, socialization effectively informs and motivates. This activity creates awareness and active involvement of the farming community. Practical training provides guidance on preparing cows for artificial insemination. Although the insemination stage has not yet been carried out, this collaborative approach is expected to have a positive impact on developing the livestock sector in this region. Keywords: superior female bali cattle; artificial insemination; collaboration; livestock productivity]]>
